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Google Analytics training courses

Whether you’re skilled in Universal Analytics and looking to learn GA4, or are a complete Analytics beginner, we will arm you with the knowledge to measure the success of your digital strategy.

Start making better marketing decisions.

Our Google Analytics training courses can be tailored to you as an individual, your marketing manager or for your whole marketing team. Talk to us about your requirements and we’ll work out what training is best for you. 

 Get taught by the GA experts
“The Google Analytics day was great, thanks! I have set up dashboards etc. and I feel much more confident in finding the data that I need.”
Mandy Daisley - Swan Housing Group

Give meaning & value to your data

Google Analytics holds a wealth of information. But it’s only valuable if you know what to do with it. Analytics data underpins all marketing activity and is key to understanding how people are interacting with your website. Without understanding the data, you can’t possibly know if your SEO, PPC, content, or other marketing strategies are working, or if you’re making a return on your investment. We will highlight areas of GA that matter most to your business, and teach you how to use them.

 

What’s included in our Google Analytics training course?

GA is powerful, but can also be very overwhelming to use – especially when you’re already juggling so many marketing plates. Our course breaks down each area into digestible chunks. 

By the end of the course, you will understand how to:

  • Set up and configure Google Analytics 4 
  • Interpret what visitors want from your website
  • Identify drivers of revenue for SEO, PPC and content marketing
  • Set up and track digital marketing campaigns: PPC, e-mail, social, display, affiliate marketing etc.
  • Extract actionable insights 
  • See your visitors in real-time
  • Segment your audience
  • Set up goals & events
  • Understand the different types of reports in GA, from basic to advanced

 

Improve your website’s performance

You will leave our analytics course with the understanding of which traffic source(s) are driving sales, leads and exposure to your brand. You’ll also know where to tweak your strategy if something doesn’t look right. Learn how to track what’s important to your business so you can identify what is and isn’t working, and create a list of actionable insights.

Start understanding your data

Course:
Google Analytics training

Start Date:
Flexible

End Date:
Flexible

Duration:
1 day minimum

Frequency:
1-2 Days Recommended

Get taught by the GA experts

Who is the training course for?

Our course is ideal for business owners, marketing managers, marketing executives, or anyone receiving Google Analytics reports but doesn’t know what to do with them. 

 

Where is the training course based?

The course can be based in your workplace, our Essex office, or we can of course run the course virtually.

 

Free Google Analytics learnings

If you’re not ready for a full-on training course yet, check out our handy Analytics guides in the interim.

 

Need help with migrating to GA4?

Discover our Google Analytics consultancy service – we will set up and configure your website from Universal Analytics to GA4. But act quickly to ensure you don’t lose your data!

 

Course Duration

Courses can vary in length dependent on your requirements. They usually take place virtually, at our Colchester office or in your own workplace and provide:
  • A specifically tailored training course to suit your business and requirements
  • Interactive hands-on tutorials
  • Training materials
“Attended a workshop on Google Analytics and it was brilliant, very informative and a good level of content, lots of practical tips and excellent knowledge”
Anna Saunders

Highlights

  • One-to-one tuition in your own environment
  • A Google Analytics training programme tailored to suit your needs
  • Hands-on practical training
  • A trainer with specialist knowledge
  • Post training support

What you will learn

  • How to set up Google Analytics
  • How to define the purpose of your website
  • Setting up Goals
  • How to find technical issues that inhibit site success
  • The Top 10 Google Analytics reports that help you make more money online
  • Top 20 Tools that will help you work out why customers don't convert

Where is the course held?

Footprint Digital
1-3 Head Street
Colchester
Essex
CO1 1NX

Onsite training options available: Prefer to learn from the comfort of your own office? No problem, we can bring our Google Analytics training course right to you. Whether that be in London, Essex or any part of the UK. Get in touch to learn more.

“Their approach was interesting, friendly, honest, professional and the level of knowledge from the trainer was very impressive. A very interesting and knowledge inspiring day including support with creating a custom dashboard. Very competitive pricing and the post-training phone support was also extremely helpful. I would definitely recommend Footprint Digital for any business who values their web-based customers. We look forward to Footprint Digital providing us with further training for more advanced features of GA including SEO.”
Andy Jones

We look forward to hearing from you.

 Contact the experts