Join the dots with data using Google Analytics

If you haven’t already, let us help you transition from Universal Analytics to GA4 with our setup, configuration and consultation services. We can also offer support with pre-existing GA4 accounts, including training and optimisation of tracking.

Make the most of your quantitative data from Google Analytics (GA). We’ll help set you up for success, track your desired key performance indicators, put together custom reports and more. Make better marketing decisions, with the best GA setup for your business.

“We were looking for a fresh understanding of the data and in particular, the web behaviour of our customers to ultimately find new ways to improve our customer experience by looking at areas such as navigation and the quality of our web content.

Their approach was interesting, friendly, honest, professional and the level of knowledge was very impressive.”

– Andy Jones

Get the most from your data

GA4 is here, and you stand to lose data if you don’t act on it… fast!

As of July 2023, Universal Analytics stopped collecting new data. If you haven’t already it’s time to make the switch, to GA4. GA4 doesn’t automatically carry across data from Universal Analytics. So, make sure you retain the historical data that you can and get confident using Google’s upgraded platform.

We’re here to help, so give our SEO and analytics specialists a call today. 

Make use of the wealth of information at your fingertips

If you’re looking for success online, you’ll need to measure and test to improve your website’s performance. Google Analytics is the perfect tool for this. There’s no stronger free tool to help give your business some data direction, help you make better decisions and understand so much more about how visitors interact with your site. 

But often, great data brings great confusion.

Setup and configured correctly, GA can help you answer questions like:

  • Are visitors engaged on my website, how long are they staying and what are they clicking?
  • How many leads am I generating through calls and contact forms?
  • Are any landing pages or blog posts letting me down?
  • Should I translate my website into other languages?
  • Where should I invest my time and budget?
  • How much money am I making?

Having better control and understanding of this data can help you dramatically improve the performance of your website and online marketing activities.

Get analytics consultancy or management to stay on top of changes and patterns in your data

Google Analytics is a part of the everyday at Footprint Digital. We set up and configure all of our clients’ accounts to ensure that the websites we work on consistently achieve great results, and that the data they report on to their bosses is 100% accurate. Even if you already have tracking in place, it’s worth having a health check to make sure all your data is correct. 

Our team will help you:

  • Audit and understand your current analytics tracking setup (we look at 116 factors here)
  • Audit and analyse your analytics data to help uncover opportunities 
  • Enable tracking visitor journeys across multiple websites
  • Build dashboards and reports specific to your needs 
  • Resolve data integrity and tracking issues
  • Understand your goal and event tracking
  • Strategise with ongoing consultation or management 

Custom data reports and analytics dashboards

However you want your data, (and if Google offers it) we can help you achieve it. From live data dashboards to custom analytics reports to help you find insights and make business decisions. 

Have all your marketing channels talk to each other

Through the power of Google Tag Manager, and other such tools, we can capture traffic across all of your marketing activities and channels. We’ll help you better understand traffic and interactions with: 

  • Your email campaigns 
  • Your YouTube channel 
  • Your third-party booking or checkout systems
  • All your organic traffic from SEO and paid traffic from PPC
  • Your social media efforts across Instagram, Facebook, LinkedIn and beyond 

And much more. 

What’s the first step?

Firstly get in contact with us! You’ll get a call from either Dave or Bailey who will start by asking you some questions and understanding you and your business a little better. We can then support you with either bespoke analytics and tracking audit or a full website audit

You’ll find us in Essex & London

Want to be able to walk into your agency and have a chat?  We’re based on Head Street in the centre of Colchester and have a team based in London offices at multiple locations, including Covent Garden, Victoria and Liverpool Street.

How to Make the Most of Google Analytics

“Focus on the user and all else will follow” - Google Co-Founder, Larry Page

Measure Performance

We make sure your Google Analytics account is configured correctly to track everything that is important to your business including purchases, completed contact forms and phone calls.


Investigate the Data

Why don’t more visitors turn into customers? Are there pages on your site that are letting you down? Which devices generate the most sales? We find out and let you know.


Act on Insights

We provide a clear list of things to improve on your site which, when fixed, will help you make more money online.

Contact the experts

Measure Performance and Turn Google Analytics Insights Into Real Results

We will help you to:

Understand your data

We provide reports that are easy for you to read, as well as providing constant support from your Relationship Manager, who can answer your GA-related questions


Trace customer paths

GA data can show you how people use your site – where they go and what they do. This information is vital for pinpointing areas of your website that are under-performing


Know what to do next

We provide you with a clear list of outcomes and next steps by constantly analysing your GA data so that your website can remain optimised

Contact the experts

Yes, It Works

CRO, PPC and SEO require specialists

It's all we do and we are great at it. Qualified and approved by Google, we have
achieved great things for our clients.



Product page performance up 80% through Conversion Rate Optimisation


Space Maker

106% Average year-on-year increase in Conversions over the last 4 months of 2014


Oasis Overland

Bookings up 42% through SEO