Pay Per Click Advertising (PPC)

Name: Footprint Digital
Address: 1-3 Head Street, Colchester, Essex, CO1 1NX
Price range: £500+

Achieve a greater ROI with fast, targeted and measurable online advertising.

Working across Google, Bing, Facebook, Instagram, Twitter, LinkedIn, Snapchat and TikTok our team of industry leading paid advertising experts use state of the art attribution modelling to build data driven paid social and ppc campaigns that offer measurable results.

See Pricing Contact the experts

"Working with Footprint Digital is great. They take away the stress and waste by making sure we spend money in the right places. The reports I get are really helpful and the results make everyone happy."

Jonas Witt, SPACEMAKER

Pay Per Click Advertising Agency

PPC is the process of creating adverts that are seen by web users when they make a search. It’s a practice with a plethora of names – paid advertising, paid search, cost per click advertising, and search ads being just a few.

What it’s called isn’t that important- what is important is that during every second that goes by 54,907 searches are made on Google. That’s 54,907 opportunities for you to get your adverts seen and raise brand awareness.

How does Footprint Digital do PPC?

We offer a tailored approach to PPC for our clients. Usually, our paid search clients will either need a full PPC account build, or their account will need rebuilding to our industry best-practice standards. We use Google AdWords to build our PPC accounts, tailoring them to the client through extensive research in the initial build phase. We consider keywords, messaging, branding, USPs, and target markets to ensure that each advert is fully optimised for excellent click through rates and conversions.

Clients will be assisted in determining important keywords to use in their ads; we carefully select PPC keywords by looking at factors such as cost per click and search volume, as well as the client’s preferences and budget. Clients will also be able to enlist our expertise when deciding upon budgets for their PPC accounts – we will advise on best budget use, and make recommendations on specific budgets best suited to different types of business.

We ensure that our clients do not pay over the odds for their paid adverts. Once the AdWords PPC account is running, we will monitor and manage it , providing monthly reporting on return on investment & the performance of the campaign.

Going the Extra Mile

Alongside the routine maintenance and management of your PPC account, we will also regularly look to optimise the campaigns that we run, focusing on things like reducing Cost Per Conversion, testing new ad copy and introducing new adverts when applicable.

Our team will always look out for new ways to improve your adverts and the landing pages that they link to, in order to increase your Quality Score and reduce the amount that you have to pay for your adverts to be seen. We will also improve your paid adverts with Ad Extensions, which are proven to boost your click through rate.

Google Premier Partners

Better Results & ROI

A Team that You Can Trust

Full Transparency

Monthly PPC Reporting

We’re Google Premier Partners, which means we deliver recognised and consistent growth to our customers paid search accounts. Not only that, but our team are certified Google Ads professionals proficient on running a broad range of campaigns across networks.

Our close relationship with Google means we get forward access to new features and developments, helping our clients stay one step ahead.