Pay Per Click Advertising (PPC)

How does Footprint Digital do PPC?

We offer a tailored approach to PPC for our clients. Usually, our PPC clients will either need a full PPC account build, or their PPC account will need rebuilding to our industry best-practice standards. We use Google AdWords to build our PPC accounts, tailoring them to the client through extensive research in the initial build phase. We consider messaging, branding, USPs, and target markets to ensure that each advert is optimised for excellent click through rates and conversions.

Clients will  be assisted in determining important keywords to use in their ads; we carefully select PPC keywords by looking at factors such as cost per click and search volume, as well as the client’s preferences and budget. Clients will also be able to enlist our expertise when deciding upon budgets for their PPC accounts – we can advise on best budget use, and make recommendations on specific budgets best suited to different types of business.

We ensure that our clients do not pay over the odds for their paid adverts. Once the AdWords PPC account is running, we will monitor and manage it , providing monthly reporting on return on investment & the performance of the campaign.

Going the Extra Mile

Alongside the routine maintenance and management of your PPC account, we will also regularly look to optimise the campaigns that we run, focusing on things like reducing Cost Per Conversion, testing new ad copy and introducing new adverts when applicable.

Our team will always look out for new ways to improve your adverts and the landing pages that they link to, in order to increase your Quality Score and reduce the amount that you have to pay for your adverts to be seen. We will also improve your paid adverts with Ad Extensions, which are proven to boost your click through rate.