Pay Per Click Advertising (PPC)

Achieve a greater ROI with fast, targeted and measurable online advertising.

Working across Google, Facebook, Instagram, Twitter, LinkedIn, Snapchat and TikTok our team of industry leading experts use state of the art attribution modelling to build data driven campaigns that you can measure.

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"Working with Footprint Digital is great. They take away the stress and waste by making sure we spend money in the right places. The reports I get are really helpful and the results make everyone happy."

Jonas Witt, SPACEMAKER

Pay Per Click Advertising Agency

PPC is the process of creating adverts that are seen by web users when they make a search. It’s a practice with a plethora of names – paid advertising, paid search, cost per click advertising, and search ads being just a few.

What it’s called isn’t that important- what is important is that during every second that goes by 54,907 searches are made on Google. That’s 54,907 opportunities for you to get your adverts seen and raise brand awareness.

How do PPC Adverts get Chosen?

PPC adverts appear when a user makes a search on a search engine such as Google. The tricky part is getting search engines to show your advert, rather than an ad from your competitor. To get your advert to appear, you must ‘bid’ on certain search terms, and you must have good quality adverts – search engines are rigorous and will not allow their users to see poor quality advertising. They determine whether your advert is good enough through a ‘Quality Score’, and it’s our job to make sure that your Quality Score is good.

How does Footprint Digital do PPC?

We offer a tailored approach to PPC for our clients. Usually, our PPC clients will either need a full PPC account build, or their PPC account will need rebuilding to our industry best-practice standards. We use Google AdWords to build our PPC accounts, tailoring them to the client through extensive research in the initial build phase. We consider messaging, branding, USPs, and target markets to ensure that each advert is optimised for excellent click through rates and conversions.

Clients will be assisted in determining important keywords to use in their ads; we carefully select PPC keywords by looking at factors such as cost per click and search volume, as well as the client’s preferences and budget. Clients will also be able to enlist our expertise when deciding upon budgets for their PPC accounts – we can advise on best budget use, and make recommendations on specific budgets best suited to different types of business. We ensure that our clients do not pay over the odds for their paid adverts. Once the AdWords PPC account is running, we will monitor and manage it , providing monthly reporting on return on investment & the performance of the campaign.

Going the Extra Mile

Alongside the routine maintenance and management of your PPC account, we will also regularly look to optimise the campaigns that we run, focusing on things like reducing Cost Per Click, updating ad copy, and introducing new adverts when applicable. Our team will always look out for new ways to improve your adverts and the landing pages that they link to, in order to increase your Quality Score and reduce the amount that you have to pay for your adverts to be seen. We will also improve your paid adverts with Ad Extensions, which are proven to boost your click through rate.