SEO training courses

Learn how to dominate the organic search rankings & increase the right traffic to your website. Ensure your perfect customers & the search engines can find you.

Take part in our Search Engine Optimisation training course from £1,000 + VAT – perfect for just you, or your whole team.

Get taught by the SEO experts

Your key to digital success

Google has evolved into a far more sophisticated search engine than it was in the nineties. To establish successful rankings for your webpages today, you need more than just plain text data and backlinks! Search engines now drive around 70% of all website traffic, so SEO is critical to the success of your business online (niche dependent of course!)

User first, search engines second

Google recommends that you focus on the user first, and search engines second. You need to ensure your website’s content gives real value to your website visitor and meets their goals, whilst adhering to Google’s ever-changing algorithms. This requires expert knowledge and skill – a proper SEO and content strategy is crucial.

But that’s just touching the surface.

Your website needs to be quick to load, easy for Search Engines to crawl, and indexable. If a search engine can’t crawl and index your website, people won’t be able to find it by organically searching on Google (no matter how high quality the content is).

Our SEO course will teach you everything you need to know about escalating your rankings on the main search engines, including Google, Bing and even YouTube.

What types of SEO training does the course offer?

We will tailor the course depending on your current knowledge gaps and business goals. We offer training for basic SEO principles, right through to local and technical SEO (also known as advanced SEO).

What will I learn in the course?

You will learn how to:

  • Use Google Search Console
  • Carry out keyword mapping and competitor research
  • Target short-tail and long-tail keywords appropriately 
  • Understand user intent 
  • Plan your SEO strategy
  • Identify content opportunities
  • Measure success and create accurate reports
  • Use SEO tools, such as Screaming Frog
  • Carry out on-page SEO (site content, meta descriptions, internal linking strategy etc.)
  • Carry out off-page SEO (link building, PR etc.)
  • Write for humans first, search-engines second

Set & achieve your SEO goals

SEO is a long-term investment which has the potential to be a huge revenue driver for your business.  After taking part in our course, you will be able to plan your SEO strategy, carry out customer research, identify content opportunities and measure your success. As the course is tailored to your business, you will leave with a list of actions you can make to drive organic traffic, increase your brand’s visibility and boost your revenue. Let us share our knowledge so you can start achieving your SEO goals.

Book your SEO training course

Who is the course taught by?

Our SEO training is run by Steve Job and Sam Monaghan – both experienced Technical SEO Managers.

Sam works on many of our services – from our digital carbon footprint audit to SEO migrations. He has years of SEO experience and is passionate about helping clients understand and improve their websites.

Steve has a passion for helping people understand what makes Google tick, and what makes websites rank. Steve is especially interested in digital accessibility and ensuring websites are useable for everyone.

Who is the course for?

Anyone looking to upskill their SEO knowledge. Marketing managers, executives, content creators and business owners who are in charge of overseeing an SEO strategy and reporting back to stakeholders.

Where is the course based?

Our SEO training courses are based in our Colchester office, your workplace or can be run virtually. Just let us know what would work best for you.

What is the course duration?

Courses can be either 1 or 2 days in length, dependent on your requirements.
They usually take place in our office or in your own workplace but can be virtual as well. They provide:

  • A specifically tailored training course to suit your requirements
  • Interactive hands-on tutorials
  • Training materials

Free SEO learnings

If you’re not ready to commit to our SEO training course yet, we’ve got some free bitesize guides to kickstart your learning:

Looking for a managed SEO service?

On average, businesses improve their organic rankings by 144% over a 2 year ongoing period with us. Learn more about our managed SEO services.

Bespoke SEO Training

Start Date

End Date

Minimum 1 Day


From £1,000 (+VAT) per day

Book now

Where is the course held?

Footprint Digital
1-3 Head Street

(or at your chosen venue)


  • An SEO training programme tailored to suit your needs
  • One-on-one tuition in your own environment
  • Hands-on practical training
  • A trainer with specialist knowledge
  • Post training support

What you will learn:

  • How Search Engines Work
  • How to track performance of SEO
  • Researching, analysing & selecting relevant keywords
  • How to find technical issues that inhibit site success
  • How to write engaging SEO-friendly content
  • How to build an exciting content strategy
  • The role of linking in SEO

Who is it For:

  • The course is designed to help those that are responsible for making more money online for businesses

What does our expert Steve have to say about SEO?

“SEO is a fascinating and ever changing discipline; however, it can be extremely confusing to those who have little or no experience in it. I really love helping people understand the theories that underpin how search engines work. I only advocate the use of white hat SEO techniques, that will help search engines choose to rank your website over others.

There are no short cuts to success with SEO; however, there are definitely more efficient ways of spending your time (which is why we offer SEO services to let you get back to doing what you’re best at!) It is vital that businesses focus on quality website content, and make their web experiences remarkable for their customers.”