Retain your organic rankings and set your website up for success with our SEO migration services.
Get a team of SEO experts to plan, consult and implement your SEO migration strategy. Ensure your website migration goes smoothly, without the worry of traffic and revenue loss. Why lose visibility in the search engines when you don’t have to?
Contact us for a smooth site migrationSite migrations are the most important part of a website’s lifecycle. SEO should be embedded into your website migration from the very beginning. Whether you’re redesigning your website, changing or consolidating domains, or moving to HTTPS or to a new server, SEO input is crucial for a successful migration and continued visibility in search results. Failing to make redirects from your old website to your new one can cause the search engines to assume you have vanished for good and drop your website out of their index.
If you want to ensure you don’t lose traffic, impressions and overall visibility then having your site properly migrated is an absolute must. There are different types of migration that we can support your business with, including:
Types of site migrations
First off, we need to know how your website is currently performing. We start by looking at the following areas:
After analysing your current site, we’ll create a plan for improving performance on key metrics. This will vary depending on the type of migration, but we will typically look at:
Once we have benchmarked your current website’s performance, we ensure Google Analytics is set up and tracking properly on your new website and that your historical data has been carried over.
Our SEO team will consult you on the possible SEO risks and how best to mitigate them. We will advise on the best time to complete your site migration, plan out a migration framework for best practices and help you define a “successful migration” for your organisation (e.g. not losing organic traffic is often a useful KPI to track). But again, it’s largely dependent on the type of migration and your goals.
We’ll review your website code to ensure your website is running as quickly as possible. Any elements that are negatively impacting your SEO will be removed.
If internal links are not updated post-migration, your site will be slowed down and have a negative impact on SEO. This includes links in your menus, content and sitemap. We’ll perform an internal link audit to identify internal links, where they are located, and what they need to be updated to. Then we will update your links to the new URL structure.
Your backlink profile is just as important as your internal links to ensure there is no lost value post-migration. We’ll compile a complete list of existing backlinks so you can involve the relevant PR and let them know to update the URL(s) in good time.
Google Search Console configuration is one of the most important ways to let the search engines know that you’ve moved your website to a new domain. We’ll create and provide assets to let them know your website is moving, and that your URL structure will be updating. This means we can track the performance of your website migration and ensure your new URLs are being indexed.
Our SEO experts will create a website migration plan to prioritise tasks and highlight our step-by-step process, ensuring you are kept in the loop at all times. You’ll be able to visually show your team the plan in a timeline format so everyone will know what tasks will be worked on and when.
Discover our expert website migration learnings
A bad site migration has the potential to present a real danger to your SEO and data. This loss of visibility and traffic is catastrophic for businesses, yet we see it happen time and time again. Years of SEO history can be wiped overnight, and even a small change can have disastrous consequences.
Our SEO migration services help mitigate these risks.
Don’t launch a new site or make significant changes to site architecture without talking to us. You must get proper SEO input from the start to ensure a positive experience for both you and your customers. Our SEO migration services guide you through your migration and offer SEO input at every step of the way.
Take a look at our website migration case study
Alleviate your site migration worries
If you’re changing from an old website to a new one, our SEO experts always recommend undertaking both our Build Support and SEO Migration Support services together. This will both mitigate the risks associated with a website launch and maximise your organic traffic and rankings. Ensure you are not losing any web authority from your old site. To reap the benefits of combining both packages, just contact our experts.
Humanising digital marketing is a key aim for us, and we would love for you to be a part of that. As we ensure a smooth website migration and mitigate risks, we’ll tell you what we’re doing and why we’re doing it. We can keep it top-level, or get as detailed as you like. You’ll get your audits and project plans explained so you understand every decision.
If you’re looking for a local marketing agency which specialises in website build and migration support services, then this could work out. You will always be welcome to walk in and talk with the team or meet for a coffee with our directors. We’re based on Head Street in the centre of Colchester and have a team based in London offices at multiple locations, including Covent Garden, Victoria and Liverpool Street.
Migration Support ensures that each new website is deployed correctly, be it:
We will work closely with you and your developer to manage the migration, and perform tasks including:
If you are planning to migrate your website and want to make sure the process goes smoothly, then get in touch!
If you are building a new website to replace an old one, we often recommend combining our migration support and site build support packages. This means that we can help you and your developers build a website that is technically sound and SEO friendly, whilst also migrating your old site across properly. If you want to find out more about combining these two services, then give us a call and we’ll talk you through it.
“First class knowledge and customer service. Footprint Digital have been a key drive increasing web traffic by 70%+ in just 9 months, and making sure goals and conversions are properly tracked. Excellent!”
Footprint supported Notcutts through the transition to a new website and managed the PPC budget to drive performance
“Working with Footprint Digital is great. They take away the stress and waste by making sure that we spend the money in the right places. The reports I get are really helpful and the results make everyone happy.”
“Footprint Digital have been great. They have helped us track all of our marketing efforts and the SEO results are fantastic. It really takes the pressure off and gives us more time to plan you trip routes and support our customers.”
Our team will humanise digital marketing for you and exceed your website goals.
Ask us about our Digital Marketing Audit to get started.
