Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL

Winner of the Business Culture Awards for Best Talent Approaches for Business Culture.

Business Culture Awards 2022 winner logo

Register your interest for the award winning Footprint Academy 2025 below. 

This one-week, 100% online course will give you the best start to your career in digital. It bridges the gap between the theoretical knowledge of university and the practical skills needed for real world marketing. At the end of it there are permanent jobs up for grabs.

Following the ‘Shoot the HiPPO’ (Highest Paid Person’s Opinion) syllabus, and delivered by our experienced marketing practitioners, the course covers big topics including Search Engine Optimisation, Pay Per Click Advertising, Conversion Rate Optimisation, Project Management, and Communication Skills.

There are only 20 places available, with a limited number of permanent marketing roles up for grabs at Footprint Digital on completion of the course. You will receive:

  • Certificate of completion
  • Opportunity to join our team
Register your interest for '25 Academy

“I really cannot thank you enough… it has been an amazing day with a balanced time on practice and on theory…I want to explore these topics more and I am glad that I have been given this opportunity” – 2022 Cohort Member

Work in digital and you’ll have a varied career in an ever-changing industry.

Getting your first job out of university can be challenging – you need that something extra to set you apart. University will have given you the theory and ideas for a marketing career, but how does that translate in the real world?

Our Academy is delivered by some of the best Digital Marketers who will help you gain valuable practical experience and confidence.

You’ll examine real-life campaigns, discovering why some things worked – and why others didn’t.

You’ll audit a website and create a digital marketing strategy, before exploring SEO and how to make search engines like Google rank your website higher.

Our paid search experts will show you how to build a high-performing paid advertising campaign, and then you’ll look at what makes people convert on a website.

On day five, everything is tied together with a review of the project management and communication skills needed to make a marketing strategy flourish.

Turbocharge your degree with the award winning Footprint Digital Academy!

Award winning Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL (100% Online)
Apply by: 
Applications for 2024 are now closed. Register your interest for 2025 below.
Start date:
17th June 2024
End Date:
23rd June 2024
1 week. 10am-4:30pm.
A free course:
This course is 100% free. This includes access to our online course (normally £599) plus a 1 week online workshop delivered by our team members.
Accompanying book:
The course textbook “Shoot the HiPPO: How to be a killer digital marketing manager” is available on Amazon.
Register your interest today

How to Apply

Applications now for the 2024 Footprint Digital Academy (100% Online) are now closed. To register your interest for 2025, please fill in this form.

We recognise that you are unlikely to have lots of experience at this stage of your careers so the CV or letter does not have to be extensive, but, please make it interesting and tell us the things you have achieved in your life so far and things you would like to achieve in the future.

Register now for the '25 Academy


  • Interactive and encouraging learning environment
  • Incredible insights into Digital
  • Bolster knowledge from your degree
  • Learn practical and useful skills

Desired Outcomes:

  • Improve your confidence in digital
  • Understanding of key aspects
  • Enthusiasm and excitement for digital marketing
  • Understand how different marketing elements fit together

Who it's for:

  • Those looking at a career in Digital
  • Graduating students who want something to set them apart in the job marketplace
  • Inquisitive learners who want to continually discover new things

By the end of the Footprint Digital Academy (100% Online), you’ll have the skills to gets hands-on with digital marketing projects in the real world, you’ll have the confidence to go for that totally brilliant job in the industry and you’ll have caught the enthusiasm of our team for everything digital. For the lucky few there is a full time role at Footprint Digital for you to start at the end.

Register Today

Course Syllabus

SessionDayDateTimeDelivered by
Digital Marketing Audit and StrategyMonday17/06/202410am-4:30pmTom Bowden
Search Engine OptimisationTuesday18/06/202410am-4:30pmSteve Job
Pay Per Click AdvertisingWednesday19/06/202410am-4:30pmMichael Scanlon
Conversion Rate OptimisationThursday20/06/202410am-4:30pmJosef James
Project Management and CommunicationFriday21/06/202410am-4:30pmRosie Baker
Register today!

Testimonials for Footprint as Educators

One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined. Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.

Dana Storozhuk
Lori Cantwell

The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand. I enjoyed every day on the training course, and learnt so much!

Firstly, everyone there was so welcoming, kind, and so so experienced. Secondly, the amount that I learned during the course was incredibly invaluable. My knowledge during the course grew exponentially on SEO, PPC, CRO and many other aspects to digital marketing including Google Analytics, tracking, site build and migration to project management and social media.

Justine Duncan