Shoot the HiPPO: How to be a killer Digital Marketing Manager

Find the book here

SHOOT THE HIPPO: How to be a Killer Digital Marketing Manager is the practical guide for people who want to achieve things they never thought possible and help their organisation make more money online. 

Being a Digital Marketing Manager is tough. Budgets are tight, technology is constantly changing, everyone is demanding, and there’s too much for one person to do. The job is even harder when decisions are based on opinion, not data. 

How do you juggle all this whilst also facing down the HiPPO – the Highest Paid Person’s Opinion? 

As well as teaching the technical skills required for success like SEO, PPC, CRO, Google Analytics, Email Marketing, Social Media, and Project Management this book helps you positively influence your organisation’s culture to achieve buy-in and, crucially, shoot the HiPPO. 

Described by Professor Paurav Shukla as “an enormous gift of generosity to Digital Marketing Managers” and Professor Maged Ali as “the perfect bridge from academia to the real world” it will empower everyone from students entering the marketing world to current professionals wanting to improve their knowledge. 

Written by Footprint Digital Directors Tom Bowden and Tom Jepson, who have worked with brands such as Sony, Motorola, Huawei, Legal and General, Safestore, and Itsu this insightful, approachable, helpful, and human book reveals the secrets of a successful digital marketing agency and gives you the clarity, confidence, and practical steps to do the best work of your career.

Order your copy of our new book here



Let’s make this easy

Simple pricing for busy people

  • SEO
  • PPC
  • Conversion

Monthly Packages
(starting from)

PPC From


Per Month

SEO From


Per Month

3 Month CRO


Per Project

  • No charge for phone/email support
  • No jargon
  • No fluff
  • Effective data-led methodology
  • Clear reports
  • Clear results

Do you want to make more money online?