PPC Training Course & Google Ads

Learn how to drive the right traffic to your paid ads & maximise your Return on Ad Spend (ROAS). Our PPC experts will deliver training tailored specifically to your business goals.

Take part in our PPC training course from £1,000 + VAT – perfect for just you, or your whole team.

Get taught by the PPC experts
“I found Paid Search particularly useful in my case and I also managed to apply what I’ve learned to a few of the businesses I am directly involved with. All resulting in bringing inquiries for potential payback of 10 times the budget we have spend on Google ads. No need to mention how nice everyone at Footprint is and how easy the communication with them is. Can’t thank you enough, guys. Wishing you all the best!”
- Christopher Rusev


  • One-on-one PPC tuition in our office or your own environment
  • A PPC training programme tailored to suit your needs
  • Hands-on training on your chosen PPC campaigns
  • A trainer with specialist knowledge and experience
  • Post training support

What you will learn:

  • A firm understanding of how PPC (specifically Google Adwords) works
  • How to plan and build a PPC campaign
  • Researching, analysing & selecting relevant keywords
  • Keyword match type settings and selection
  • Bidding strategy
  • How to writing captivating and engaging PPC adverts
  • How to reduce undesirable clicks using negative qualifiers to save money
  • Landing page strategy and how to test effectiveness
  • How to work with Google’s Quality Score and improve it

Who is it for?

  • The course is designed to help those that are responsible for making more money online for businesses.
  • It is especially useful for Marketing Managers, Digital Marketing Managers, Digital Marketing Executives or PPC Managers that want clarity on where they should be investing budgets for maximum impact.
  • It is ideal for businesses that are looking to grow by at least 20% year on year.

Where is the course held?

Footprint Digital
1-3 Head Street

(or, at your chosen venue)

Good luck!

We look forward to hearing from you.

Contact the experts here