How to Structure Your Digital Marketing Department for Success

Published on April 23, 2018 by Tom Bowden

Thank you for attending the recent New Anglia Growth Hub Event

(and thank you to Sue Simmons and the New Anglia Growth Hub team for putting the event on!)

We hope you enjoyed the event. Our vision is to help every business in the world achieve more. We hope that the event took us a small step closer!

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All of the slides from the event are below.

 

Welcome to the New Anglia Growth Hub How to Structure Your Digital Marketing Skills and Team for Success Session

 

In this presentation the team demonstrate the power of measuring and testing and appeal to you to apply these principles to the design of your website.

Would you ask a head chef in a restaurant to perform all the roles required to serve a meal? Probably not, yet, this is what we see day to day with the role of a Digital Marketing Manager. This is reducing your chance of success in digital.

In this talk we discuss “Strategic Brand Communications” and the importance of defining the vision for your brand, your values and how to communicate these to the world.

How can we improve our visibility in search engines? Find out the principles here.

So, what’s he got against HiPPOs? Here’s what, and here’s how to shoot them!

Running an Adwords account? If not why not? Here’s some great steps to build a successful account.

Running tests on website designs is one of the most under utilised, yet most powerful, options in your toolkit. Learn how to create killer tests here.