Little Peek Baby Ultrasound

Emma L. Mather is the director of Little Peek Baby Ultrasound; a Colchester-based private ultrasound clinic offering scans, consultation, and classes to expectant parents. She’s an owner-operator who works in the business every day, and that kind of busy schedule doesn’t leave much room for digital marketing. 

“I’d worked with previous agencies, and they didn’t understand the brief – I found myself rewriting lots of copy because I didn’t like the tone they were using,” says Emma. “I know nothing about SEO, so I was predominantly structuring my business around competitors. I wasn’t really setting myself apart from them.” 

The main gap on the website that Emma wanted to fill was Little Peek’s clinical authority. Emma and her team are all hugely experienced (and qualified) in midwifery, sonography, lactation, and many other fields that reassure pregnant mothers. The problem was, none of this came across on her website. Couple this with pages that didn’t encourage further action, and you had a website that was hiding an otherwise excellent business.  

After several conversations, we established some key goals for the Little Peek Baby Ultrasound site: 

Clinical Authority: Convey the approachable, knowledgeable, trusted reputation that the brand had built up through its website content

Keyword Rankings: Make sure that key service pages ranked well for aligned terms, which would improve the business’ visibility

New Bookings: Make Little Peek Baby Ultrasound the go-to provider for expectant parents looking for support throughout their pregnancy journey

We got to work. The project began with just two page optimisations (for the Homepage and Reassurance Scan service page), but this soon extended to nine other pages that Emma wanted us to work on – due, in part, to how pleasantly surprised she’d been with our output. 

“My expectations were exceeded. I expected to rewrite 60% of what you gave me, because I’m very fussy. I hadn’t anticipated you getting what I wanted so easily,” says Emma. “I gained trust in you, which I’ve never had before working with anyone. It has settled me and has prevented me from constantly making changes to the website.”

The first of these pages were uploaded a month after we first spoke with Emma, and the change was immediate. The content went from generic to detailed, describing exactly what customers would receive with their scan, and who would be carrying out such a personalised service. Alongside this, intuitive keyword integration meant the pages started climbing in search engines as Little Peek grew in recognition. 

“You’ve done it, we’ve implemented it, and I’m happy with it. I haven’t had to revisit it, which has given me so much peace of mind – and that means everything. When you’re running a business and you’ve got a million things to think about, it’s one less thing to consider.”

As a quick summary, our work included: 

– Analysing competitor pages to see how they positioned their services, including mentions (or absences) of clinical authority and a human touch

– Completely rewriting and restructuring content to prioritise conversion – including new introductions, team-focused components, and side-by-side comparison tables

– Revising CTAs so that they were tailored to each individual service page, and offered insight into what users would receive beyond the usual ‘Book Now’ copy

– Walking the client through our proposed layout with video explainers, document comments, and as much context around our ideas as possible

“August was my busiest month. I had a target I’ve wanted to meet, and August is the first time we’ve ever surpassed that.”

As more of our content was uploaded, revenues began to climb. They climbed so much, in fact, that August proved to be the busiest month that Little Peek Baby Ultrasound had ever had since opening. 

“I was actually anticipating it being very quiet, so I took a week off. I’ve had more time off in August since opening the business, yet also generated the most revenue – it’s been a bit of a miracle.” 

And the numbers speak for themselves. With more clinical authority and trust signals, the website’s service pages now drive more engagement and bookings than ever before – with views, engagement time, and bookings increasing since the first content was uploaded: 

• Sitewide Views: Up 13.2%

Early Peek 2D Reassurance Scan: Up 21.6%

Little Peek Gender Scan: Up 10.4%

• Average Engagement Time: Up 61.5%

Homepage: Up 75%

Little Peek Gender Scan: Up 20%

Early Gender Blood Test: Up 54%

• Key Events: Up 84%
• Revenue: Up 94%

Businesses of all sizes will know just how valuable (and difficult to achieve) new leads can be, but Little Peek Baby Ultrasound hasn’t had any problems of the sort. In fact, amidst the flood of recent bookings, new clients make up the majority. 

“We found that in August, as well as being our best month, it’s also our best month for new clients. We still have returners, but the majority of revenue we’re generating is from brand-new clients,” says Emma. “And the only thing that we’ve changed is the website.”

“I’m a competitor now. A contender at the top of the leaderboard. And that’s because of everything that you’ve done to get us there.” 

The increases in revenue and engagement are always exciting, but glowing feedback means just as much for our teams here at Footprint Digital. Which is why working with Emma has been such a joy – one we hope to continue well into the future. 

For business owners in a similar situation, Emma has a suggestion: “Work with Footprint. Just do it. Put your trust in people who do this all day, every day, because Google and SEO are vital for your business.” 

Interested in seeing what we can do for your business? Make sure to reach out to our SEO, Content, and Digital Marketing specialists. We’ll take the time to understand your challenges, work with you to identify a solution, and put a strategy into practice that’ll deliver results far beyond your expectations.