Trusted by
What we do
Your insight-driven Google Analytics audit agency
Everything you do should be guided by data, but if your numbers aren’t accurate, data can do more harm than good. With a comprehensive Google Analytics (GA4) audit, we’ll tidy up your insights so that opportunity-spotting is easier. Uncover missing data, set up events properly, and reveal the path toward success for your business.
All of our clients benefit from:
- Granular data analysis that uncovers hidden opportunities you might miss
- Decades of experience used to fix misaligned tracking to get you back on track
- A dedicated account manager for ongoing analysis and updates
Uncover the numbers driving your growth
Far too many businesses underestimate the value that a Google Analytics account can deliver. Let’s say that you want to identify weak pages on your website. One way to do this is with guesswork and customer feedback – both of which could be skewed by bias or misrepresentative of the actual figures.
Instead, you should always be able to dive into your GA4 account and see what’s working and what could be improved. But without a Google Analytics audit, it’s hard to know if the figures you’re seeing are accurate (particularly if a previous agency set the account up years ago!).
The best solution? Enlist the help of our Analytics specialists, who can go into your account and configure tracking, align content groupings, and manage filters so that you always have quick access to the numbers that matter.
Service scope
What’s included in our Google Analytics audit services?
Our comprehensive audit breaks through the data noise and makes your stats as clear as possible, turning figures into actionable insights.
What’s holding your Google Analytics account back?
The challenges
Common problems you might be facing
Unreliable reporting
Making decisions off the back of bad data will lead you astray and could harm your potential growth.
Untracked conversions
You might actually be doing better than you think, but your GA4 figures show a different story.
Compliance risks
If Consent Mode V2 isn’t configured within your GA4, you could be at risk of violating data privacy regulations.
Complex datasets
Tracking absolutely everything? This might be obscuring the numbers that actually matter for your brand.
Our solution
How Footprint Digital brings structure
Confidence in data
By tidying up your Google Analytics platform, we make sure every metric in your reports is accurate and actionable.
Full compliance
We’ll make sure your GA4 and Tag Manager configurations align with privacy requirements, keeping you compliant.
Bespoke dashboards
Sign up for a retainer, and we’ll set up intuitive Looker Studio dashboards that visualise your numbers more clearly.
Actionable insights
Turn your data into decision-making with clearer stats that show the real story of how your website is performing.
Results
Results from campaigns and clients
Average return-on-ad-spend once we aligned a client’s multiple GA4 accounts
Increased organic Homepage sessions following SEO work, tracked via Google Analytics
Increased unique pageviews, only identifiable through clear Google Analytics dashboards
Our 5-step process
How we clean up your Google Analytics dashboards
From discovery to demystifying data, our process is designed to cut through the noise and make it easy to understand how your business is performing.
-
1. Discover
We take time to learn what you need from Google Analytics, including key metrics and reports.
-
2. Analyse
Next, we dive into your GA4 account with fresh eyes, and identify any problems or misalignments.
-
3. Action
We start making fixes and bring you recommendations to turn your account into an insight goldmine.
-
4. Measure
We’ll make sure that everything is working as intended, and walk you through the new setup.
-
5. Evolve
Take away our report, or enlist our services for long-term digital marketing growth based on your own data.
Why partner with us
Why choose Footprint Digital as your Google Analytics audit agency?
Some agencies will generate a report and send you on your way. Not us. Our Google Analytics audit services cover everything you need to know, setting you up for long-term success with actionable insights.
Expertise
We’ve been working on SEO long before GA4 even existed, and can diagnose every nuance in the platform that might be tripping you up.
Creativity
We’ll go below the surface, diagnosing complex data analysis hiccups that could be presenting you with inaccurate data.
Data-driven
Make better decisions for your business backed by data, not guesswork. We’ll help you to surface the right figures every time.
Transparency
We’re all about education. We don’t just fix-and-forget; we’ll talk you through what’s wrong, and what you can do in the future.
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
I had a great experience in learning the practical aspects of digital marketing with amazing and experienced team of Footprint Digital.
We worked with Footprint to rectify our Google Analytics set-up, and it’s made a huge difference! They were proactive, easy to deal with, and took the time to make sure everything was tracking as…
Sarah, Tom and Alex have been a brilliant help to me and my firm and have helped me develop new skills and a new network of marketers through their digital marketing course.
Frequently asked questions
Google Analytics FAQs
Let’s grow together
Tighten up your Google Analytics data today
Speak to our analytics experts about your business goals, your current data, and how you can improve your analysis to supercharge your results.
We typically reply within two business hours.
