Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL

Footprint Academy 2022 is now complete. You can register your interest for the 2023 Footprint Academy below. Dates to be confirmed in early 2023.

This exclusive, intensive, one-week, 100% online course will give you the best start to your career in digital. It bridges the gap between the theoretical knowledge of university and the practical skills needed for real world marketing. At the end of it there are permanent jobs up for grabs.

Following the ‘Shoot the HiPPO’ (Highest Paid Person’s Opinion) syllabus, and delivered by our experienced marketing practitioners, the course covers big topics in Digital Marketing, including Strategy, Search Engine Optimisation, Pay Per Click Advertising, Conversion Rate Optimisation, Project Management, and Communication Skills.

You will gain the capability and confidence to help businesses succeed through digital marketing. There are only 20 places available with a limited number of permanent marketing roles up for grabs at Footprint Digital on completion of the course. You will receive:

  • Personalised LinkedIn recommendation from our director
  • Certificate of completion
  • Opportunity to join our team
Register Interest for '23 Academy

“I really cannot thank you enough… it has been an amazing day with a balanced time on practice and on theory…I want to explore these topics more and I am glad that I have been given this opportunity” – 2022 Cohort Member


Work in digital and you’ll have a varied career in an ever-changing industry. There are new challenges all year round, every year, so you’ll always be on your toes and always learning.

Getting your first job out of university can be challenging, as you’re entering a crowded job market and you need that little something extra to set you apart. University has done a great job of giving you the key ideas and concepts that you’ll need in work, but how does that actually translate in the real world?


We are here to help.

Our Academy is delivered by some of the best Digital Marketers in the country who will help you gain that oh-so-valuable practical experience and confidence in just one week.

You’ll examine real-life campaigns, discovering why some things worked – and why some others didn’t.

You’ll look at how to audit a website and create a digital marketing strategy, before exploring SEO and how to make search engines like Google, Bing, and Baidu rank your website higher.

Next, our PPC experts will show you how to build a high-performing paid search campaign, and then you’ll move on to discover what makes people convert on a website.

On the final day, everything is tied together with a review of the project management and communication skills needed to make a marketing strategy flourish.

Turbocharge your degree with the Footprint Digital Academy for the Universities of Greenwich, Essex and KCL!

Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL (100% Online)
Apply by: 
Applications for 2023 are not yet open. Check back in early 2023 for more info.
Start date:
June 2023
End Date:
June 2023
1 week. 10am-4:30pm.
£99 – includes access to our online course (normally £599) plus a 1 week online workshop delivered by our team members.
Accompanying book:
The course textbook “Shoot the HiPPO: How to be a killer digital marketing manager” is available on Amazon.
Register Interest Today

How to Apply

You can register your interest for the 2023 Footprint Digital Academy (100% Online) now. More details about the course will be available from Spring 2023.

To register your interest, please fill in this form.

We recognise that you are unlikely to have lots of experience at this stage of your careers so the CV or letter does not have to be extensive, but, please make it interesting and tell us the things you have achieved in your life so far and things you would like to achieve in the future.

Register Interest for '23 Academy


  • Interactive and encouraging learning environment
  • Incredible insights into Digital
  • Bolster knowledge from your degree
  • Learn practical and useful skills

Desired Outcomes:

  • Improve your confidence in digital
  • Understanding of key aspects
  • Enthusiasm and excitement for digital marketing
  • Understand how different marketing elements fit together

Who it's for:

  • Those looking at a career in Digital
  • Graduating students who want something to set them apart in the job marketplace
  • Inquisitive learners who want to continually discover new things

This course runs for 5 days, 10.00am-4.30pm (with a break for lunch, of course). It is full-on as there is a lot to squeeze into one week of sessions. It’s intensive but immersive, and the practical workshops mean that you’ll get as much out of them as you put in. You also get access to our online course where you can study the lecture parts of the course in your own time so you can make the most of your time with the experts.

By the end of the Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL (100% Online), you’ll have the skills to gets hands-on with digital marketing projects in the real world; you’ll have the confidence to go for that totally brilliant job in the industry; and you’ll have caught the enthusiasm of our team for everything digital. And for the lucky few there is a full time role at Footprint Digital for you to start at the end.

Apply Today

Course Syllabus

SessionDayDateTimeDelivered by
Digital Marketing Audit and StrategyMonday13/06/202210am-4:30pmTom Bowden
Search Engine OptimisationTuesday14/06/202210am-4:30pmReuben Marshall
Pay Per Click AdvertisingWednesday15/06/202210am-4:30pmMichael Scanlon
Conversion Rate OptimisationThursday16/06/202210am-4:30pmJosef James
Project Management and CommunicationFriday17/06/202210am-4:30pmRosie Baker
Register today!

Testimonials for Footprint as Educators

One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined. Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.

Dana Storozhuk
Lori Cantwell

The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand. I enjoyed every day on the training course, and learnt so much!

Firstly, everyone there was so welcoming, kind, and so so experienced. Secondly, the amount that I learned during the course was incredibly invaluable. My knowledge during the course grew exponentially on SEO, PPC, CRO and many other aspects to digital marketing including Google Analytics, tracking, site build and migration to project management and social media.

Justine Duncan