Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL

So, you’re thinking of working in digital? We may be biased, but we think that’s a great idea!

This exclusive, intensive, one-week, 100% online course will give you the best possible start to your career in digital and at the end of it there are five permanent jobs up for grabs. It is the perfect way to bridge the theoretical knowledge of university with the practical skills needed for real world marketing.

Following the ‘Shoot the HiPPO’ (Highest Paid Person’s Opinion) syllabus and delivered by our experienced marketing practitioners, the course covers big topics in Digital Marketing, including Strategy, Search Engine Optimisation, Pay Per Click Advertising, Conversion Rate Optimisation, Project Management, and Communication Skills.

You will leave the course equipped with the capability and confidence needed to help businesses make more money online. There are only 20 places available and the best candidates will be offered full-time roles at Footprint Digital on completion.

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Work in digital and you’ll have a varied career in a fascinating industry that doesn’t stand still. There are new changes and challenges all year round, every year, which means that you’re always on your toes and always learning.

Getting your first job out of university can be challenging, as you’re entering a crowded job market and you need that little something extra to set you apart. University has done a great job of giving you the key ideas and concepts that you’ll need in work, but how does that actually translate in the real world?

Luckily, we’re here to help!

Our Academy is delivered by some of the best Digital Marketers in the country who will help you gain that oh-so-valuable practical experience and confidence in just one week.

You’ll find yourself looking at real-life examples of campaigns that have been run and discovering why things worked – and why some others didn’t. There’s an in-depth look at how to audit a website and create a digital marketing strategy based on that, before exploring SEO and how to make the most of search engines like Google, Bing, and Baidu like your website. Next, PPC is the topic de jour, looking at how to build a high-performing paid search campaign, and then moving on to discover what makes people convert on a website. On the final day, it’s all brought together with a review of the project management and communication skills needed to make a strategy flourish.

Turbocharge your degree with the Footprint Digital Academy at the Universities of Greenwich, Essex and KCL!


Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL (100% Online)
Signup Deadline:
Friday 25th March 2022
Start date:
Monday 13th June 2022
End Date:
Friday 17th June 2022
1 week. 10am-4:30pm.
£99 to successful applicants. This includes FREE access to a full suite of online education resources.
Accompanying book:
The course textbook “Shoot the HiPPO: How to be a killer digital marketing manager” is available on Amazon.
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How to Apply

Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL is a 5-day intensive programme which takes digital theory and, with the help of our experts, turns it into practical skills and knowledge. Using a charity ‘client’ we will work together to apply the theory of many elements of digital marketing to help them increase their visibility and raise more money through their website.

Our training scheme places 20 graduating university students onto the course for £99 (discounted from £599) with 5 permanent marketing roles up for grabs at Footprint Digital on completion of the course.

  • Personalised LinkedIn recommendation from Footprint Digital director
  • Certificate of completion
  • An opportunity to become part of our team

How to Apply

Applications for the 2022 Footprint Digital Academy (100% Online) are open now.

To apply, please send an email to with your CV attached, or a note that details your academic achievements and wider interests including:

  1. Your degree and predicted result
  2. Your strengths (what you’re good at)
  3. Your interests (what you like to do outside of your degree – a work life balance is important!)

We recognise that you are unlikely to have lots of experience at this stage of your careers so the CV or letter does not have to be formal, but, please make it interesting and tell us the exceptional things you have achieved in your life so far and things you would like to achieve in the future.

We look forward to hearing from you.

Good luck!

Apply for the Academy Today


  • Learn from the best in the industry
  • Interactive and encouraging learning environment
  • Incredible insights into Digital
  • Bolster your knowledge from your course
  • Learn practical and useful skills
  • Boost your career prospects

Desired Outcomes:

  • Improve your confidence in digital
  • Understanding of key aspects
  • Enthusiasm and excitement for digital marketing
  • Understand how different marketing elements fit together

Who it's for:

  • Those looking at a career in Digital
  • Graduating students who want something to set them apart in the job marketplace
  • Inquisitive learners who want to continually discover new things

This course runs for 5 days, 10.00am-4.30pm (with a break for lunch, of course). It is full-on as there is a lot to squeeze into one week of sessions. It’s intensive but immersive, and the practical workshops mean that you’ll get as much out of them as you put in. You also get access to our online course where you can study the lecture parts of the course in your own time so you can make the most of your time with the experts.

By the end of the Footprint Digital Academy with Students from the Universities of Greenwich, Essex and KCL (100% Online), you’ll have the skills to gets hands-on with digital marketing projects in the real world; you’ll have the confidence to go for that totally brilliant job in the industry; and you’ll have caught the enthusiasm of our team for everything digital. And for the lucky few there is a full time role at Footprint Digital for you to start at the end.

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Course Syllabus

SessionDayDateTimeDelivered by
Digital Marketing Audit and StrategyMonday13/06/202210am-4:30pmTom Bowden
Search Engine OptimisationTuesday14/06/202210am-4:30pmReuben Marshall
Pay Per Click AdvertisingWednesday15/06/202210am-4:30pmMichael Scanlon
Conversion Rate OptimisationThursday16/06/202210am-4:30pmJosef James
Project Management and CommunicationFriday17/06/202210am-4:30pmRosie Baker
Find out more and apply today!

About Footprint Digital

The Academy is delivered by Footprint Digital and our team of experts.

Footprint Digital helps businesses make more money online and join the dots in digital marketing.

Our vision is to enable every business in the world achieve more. We have supported clients such as Unicef, itsu, Oxfam, Sony, Notcutts, the NHS, and Cask Marque to deliver better results across their web platforms.

Operating as outsourced strategic digital advisors, the team at Footprint provide SEO, PPC, CRO, Analytics, and Content Marketing services.

Contact the experts here

Testimonials for Footprint as Educators

One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined. Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.

Dana Storozhuk
Alexandra Eade

The Footprint Academy course definitely helped me to broaden my professional and personal horizons. I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing digital marketing skills.

The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand. I enjoyed every day on the training course, and learnt so much!

Lori Cantwell
Reuben Marshall

I really enjoyed the course and felt like I learned a huge amount, something which has come in handy as I was offered a full-time position which I have recently started. I cannot recommend the Footprint Academy or the company as a whole more highly!

As a novice to SEO, PPC, and the like, and it was perfectly pitched so that I could understand everything. Now working in the industry, the course at Footprint Digital was essential to making that happen. A wonderful course delivered by wonderful, friendly, knowledgeable people, who are clearly experts in their field and have great relationships with their clients. Vital skills for businesses in the modern world, essential for anyone studying marketing at Uni or similar.

Thomas Rowson
Justine Duncan

Firstly, everyone there was so welcoming, kind, and so so experienced. Secondly, the amount that I learned during the course was incredibly invaluable. My knowledge during the course grew exponentially on SEO, PPC, CRO and many other aspects to digital marketing including Google Analytics, tracking, site build and migration to project management and social media.

I completed the Digital Marketing Executive course with Footprint Digital over the summer and it was a very interesting and rewarding experience. I have a background working in search engine optimisation and it was very useful to learn about the other elements that make up Digital Marketing.

Joanna Hetzel