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What we do
Your detail-oriented competitor site analysis agency
Sometimes, the best approach to your digital marketing can be found in what your competitors are doing. From content gaps that you might not have considered, to page layouts that are performing especially well, competitor website analysis can unlock opportunities you’d never previously considered.
All of our clients benefit from:
- Granular analysis covering clarity, credibility, and motivational factors
- Actionable insights that inform the future of your business growth
- Personalised report delivery in person or virtually, to suit your workflow
Turn insights into action with comprehensive analysis
Digital marketing doesn’t work in isolation. The truth is this: you need to be better than everybody else around you to attract the attention of users who can turn into leads. And if you don’t have visibility on what everybody else is doing, you’ve fallen at the first hurdle.
Our competitor content analysis dives deep into what your competitors are up to, and unlocks the secrets of their success that you can apply to your own website. We look at homepages, product/service pages, and contact pages to identify the highs and lows across multiple sites. Our analysis is based on a proven three-ingredient formula that drives conversion: credibility, clarity, and motivation.
By carrying out deeper analysis than you likely would’ve experienced previously, we help you to understand your own website better than ever before. Armed with data, you can then make the changes that make an impact – or enlist our specialist SEO and Content services on a retainer basis, to really elevate your marketing game.
Service scope
What’s included in our competitor website analysis?
Our analysis goes well beyond the norm, taking your insights to the next level with detailed reporting and actionable takeaways.
What’s holding your website back?
The challenges
Common problems you might be facing
Too much “we”
Many websites focus internally, failing to address customer needs that help to aid conversion.
Unintuitive layouts
If users can’t find your purchase buttons, what hope do they have of actually buying something from you?
Poor motivation
You need to show customers and clients why they should choose you over your competitors.
Redundant content
Still talking about COVID-19? Many websites need a refresh to avoid feeling stale and outdated.
Our solution
How Footprint Digital brings structure
Decades of experience
We’ve seen more websites than we've had hot dinners, and know what works to convert your customers.
Detailed analysis
Our page-by-page competitor content analysis highlights what’s working, and what needs improvement.
Actionable insights
We deliver our analysis in a way that you can benefit from, and start making a difference immediately.
In-house expertise
We have the skills and specialists to convert our analysis into tangible results, across SEO, Content, and Paid Media.
Results
Results from campaigns and clients
Improved page visits after identifying superior layouts and messaging
Keyword ranking improvements following competitor analysis
Increased party bookings year-on-year after ongoing retained SEO & Content work
Our 5-step process
How we identify opportunities through competitor analysis
From discovery to detailed analysis, our process is designed to secure valuable insights that you can put into practice right away.
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1. Discover
We learn which priority pages you want to focus on, and who your closest competitors are.
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2. Analyse
Step-by-step, we review your content against your competitors across a range of conversion metrics.
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3. Compile
We then arrange our findings into a clear, concise report that cuts out fluff and prioritises actual insights.
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4. Present
In person or virtually, we’ll walk you through our findings and discuss priority recommendations.
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5. Action
Take away our report, or enlist our services for long-term digital marketing growth based on your own data.
Why partner with us
Why choose Footprint Digital for competitor content analysis?
Knowing what to do next isn’t always easy, but your competition can reveal surprising opportunities you hadn’t considered. Harness our actionable insights and come out on top.
Expertise
We’ve worked on countless websites and can use this experience to guide you through the complex digital marketing landscape with ease.
Creativity
How do users actually navigate websites? Our analysis goes far beyond the surface-level, exploring hidden opportunities you might otherwise miss.
Data-driven
Our analysis is supported by tangible, justified metrics around performance and conversion. No guesswork – just trustworthy, reliable insights.
Transparency
We’ll walk you through everything that we find, even if that uncovers some harsh truths about your own content (and how to fix it!).
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
I had a great experience in learning the practical aspects of digital marketing with amazing and experienced team of Footprint Digital.
We worked with Footprint to rectify our Google Analytics set-up, and it’s made a huge difference! They were proactive, easy to deal with, and took the time to make sure everything was tracking as…
Sarah, Tom and Alex have been a brilliant help to me and my firm and have helped me develop new skills and a new network of marketers through their digital marketing course.
Frequently asked questions
Competitor Analysis FAQs
Let’s grow together
Uncover your competitors’ marketing secrets today
Speak to our competitor content analysis experts about your business ambitions, current positioning, and how we can help to bridge the gap.
We typically reply within two business hours.
