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What we do
Your revenue-boosting Meta ads agency
Billions of Facebook users see thousands of ads every day – if you want to make a splash, you have to cut through the clutter. Our Meta/Facebook ads management service turns eyeballs into revenue, using data-driven marketing to maximise your return on investment. Stop wasting budgets and start seeing results from your social spend.
All of our clients benefit from:
- Forward-thinking social ad strategies that utilise the latest AI technology
- Engaging, scroll-stopping creativity to boost your ad spend
- A dedicated paid media manager
Smarter social advertising
Reaching the right audiences across Facebook and Instagram
Successful Meta advertising is about more than putting an ad in front of as many people as possible. Facebook and Instagram give businesses opportunities to reach audiences at different stages of the buying journey, but performance depends on combining the right targeting, creative and campaign strategy.
We build Meta campaigns around your commercial goals, continually testing audiences, messaging and creative to understand what captures attention and drives action. From Facebook and Instagram feeds to formats such as Reels, Stories and Carousel ads, we consider how people experience your advertising as well as what happens after they click.
That means looking beyond impressions and engagement alone. By using campaign data to refine creative, targeting and the wider user journey, we help reduce wasted spend, maintain performance as campaigns evolve and turn paid social attention into measurable leads, sales and revenue.
Service scope
What’s included in our Meta advertising service?
Our Meta advertising services include everything businesses need to turn attention into revenue, capturing the attention of qualified users who are ready to convert.
What’s holding your Meta advertising campaigns back?
The challenges
Common problems you might be facing
Boring ad creatives
Using the same creative again and again will fatigue your audience, driving up cost-per-acquisition and delaying returns.
Misaligned metrics
Automated tools on Meta will happily optimise for likes and views, skipping all-important conversion metrics.
Low conversion rates
Your ad can be the best in the world, but if you’re sending users to a low-quality landing page, it won’t convert.
Poor tracking
Relying on standard tracking tools means you’re likely not seeing the full picture of how your ads are performing.
Our solution
How Footprint Digital solve these challenges
Continuous testing
We test ad copy, creative, and campaign setups to see what works best – not relying on bog-standard familiarity.
Full-funnel approach
We segment your Meta advertising strategy by intent and audience type, capturing interest as they move closer to conversion.
Landing page optimisation
If your landing pages aren’t working, we’ll tell you. And we’ll help you to improve them so they help to convert.
Granular reporting
Our social media advertising reports can be as detailed as you’d like, digging into the data or providing a top-level overview.
Results
Results from campaigns and clients
increased conversion rate from ongoing paid media
engagement rate across a multi-channel social media campaign
average ROAS after rebuilding conflicting ads accounts
Our 5-step process
How we achieve Meta advertising success
From identifying your target audience to tailoring your campaigns, our process is designed to stop the scroll and maximise your social media visibility.
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1. Discover
We take the time to understand every part of your business, goals, and expectations.
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2. Strategise
Our paid media strategists build a plan that aligns with your budgets and objectives.
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3. Launch
Your Meta/Facebook ads are set live, with engaging creative and conversion-focused copy.
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4. Measure
Right away, we’ll start tracking the performance of your Meta campaigns and measure user journeys toward conversion.
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5. Adapt
We don’t sit still. We’ll adjust budgets, refocus targeting, and infuse new creatives to really have an impact on your returns.
Why partner with us
Why choose Footprint Digital to manage your Meta advertising?
We understand social, and we know what it takes to get Meta advertising right. We’ll support you with a bespoke approach that cuts through the clutter and turns users into customers.
Expertise
Our Meta advertising management is delivered by paid media specialists who specialise in getting results.
Creativity
Social media is a visual medium, so we help you to stand out with eye-catching ads that make an impact.
Data-driven
You’ll often find us knee-deep in numbers, making sure your budgets are being spent carefully for maximum gain.
Transparency
Receive reports tailored to your needs. We can be incredibly detailed with data, or provide a top-level overview.
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
I had a great experience in learning the practical aspects of digital marketing with amazing and experienced team of Footprint Digital.
We worked with Footprint to rectify our Google Analytics set-up, and it’s made a huge difference! They were proactive, easy to deal with, and took the time to make sure everything was tracking as…
Sarah, Tom and Alex have been a brilliant help to me and my firm and have helped me develop new skills and a new network of marketers through their digital marketing course.
Frequently asked questions
Meta/Facebook Advertising FAQs
Let’s grow together
Improve your Meta advertising performance today
Speak to our paid social experts for a tailored Meta advertising strategy designed to improve performance, reduce wasted spend and drive more conversions.
We typically reply within two business hours.
