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Digital marketing counsel you can count on

Ease your firm’s SEO burden with high-ROI digital marketing

78% of people start their search for legal representation online. Make sure you stand out.

We have the marketing expertise to deliver a consistent flow of new clients for your firm.

Our approach boosts results for Legal 500 firms, national practices, regional specialists, and boutique law firms… Are you ready to make a change?

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Chosen by leading law firms

rything connects. We integrate individual campaigns to create a whole that’s greater than the sum of its parts.

We’re here to fight your corner, with a Join the Dots method that prioritises your brand’s growth

Only settle for success

On average, the law firms that Footprint Digital support experience a 140% increase in leads year on year.

Our proven processes deliver predictable marketing results in unpredictable times.

Avoid uncertainty with with legal sector data-led digital marketing that works.

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Law firm marketing: a complex case

Fee earners want more leads.
Partners want the firm to grow and marketing teams are drawn to the loudest appeals.

Law firm marketing teams are pulled in every direction – departments, clients, and practice areas all want immediate results. Pair this with your various internal products and marketing platforms, regulatory complexity, and legal marketing can start to feel insurmountable.

But it doesn’t have to be this complex. With dedicated support, you can streamline your strategy, align your marketing efforts, and elevate your firm above the competition.

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Join the dots across your teams

In a rapidly evolving legal environment, maintaining a cohesive, multi-channel marketing strategy provides a significant challenge. You need to be able to join the dots across complex bureaucracy and internal teams.

With our Join the Dots approach, everything connects. We integrate individual campaigns to create a strategy that’s greater than the sum of its parts.

We’re here to fight your corner, with a data-led marketing strategy that prioritises your brand’s growth.

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Bona fide marketing expertise

We ensure you are found across every relevant searchable platform, including Google, YouTube, Facebook, TikTok, LinkedIn, and Instagram.

You can keep stakeholders happy with targeted, measurable digital strategies that prioritise your firm’s success and deliver tangible results.

Our bespoke approach balances the needs of your brand with those of your individual partners, fee earners, and departments. Everyone wins.

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Expert witnesses

Our legal marketing division is headed up by Sarah Sanderson, Head of Commercial Development at Footprint Digital.

Sarah and her team offer team offer wise counsel, sector insight, trusted professionalism, and dependable delivery to ensure you achieve online results you didn’t think were possible.

We provide honest, straightforward, proactive guidance to keep your business on track – keeping you in the loop every step ensuring clarity and confidence in your marketing journey.

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Educating your teams

Some agencies safeguard their strategies like they’ve got something to hide. We prefer a transparent approach.

As well as being recognised for our exceptional ability to deliver results, we’re renowned for our passion in upskilling legal professionals.

This includes providing you and your team with free videos, eBooks, guides, templates, and more to help you grow online with confidence.

Sarah would like also to invite you to our monthly Professional Services Marketing Mastermind. This is a Chatham House environment in which we share expertise, discuss challenges, explore opportunities, and grow together.

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Legal Labs Webinars

Watch our on-demand webinars, with marketing advice specifically for law firms and professional services marketers. These are uploaded monthly to our YouTube channel, and are available below.

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Ready to grow your firm?

We’ve worked with legal firms to improve visibility, drive engagement, and attract valuable clients.

With the latest advances in AI marketing technology and a human-first approach, we’ll help you to take a giant leap forward online.

Join the dots and excel across the full range of digital platforms.

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Be found. Wherever your clients search.

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Summary

Digital marketing for law firms who require online growth, visibility, and lead generation.

What to expect

  • Dedicated Relationship Manager,
  • Monthly Reporting,
  • Experts in SEO, PPC, and Content,
  • Proven track record in legal marketing.

Fee

Packages start from:

PPC: £1,100/month.

SEO and content: £1,900/month.

CRO: £3,000/month.

Get in touch for more information on our monthly retainer package prices and one off or hourly pricing.

Our digital marketing services

Search Engine Optimisation for the legal industry 

Elevate your law firm’s online visibility and capture the attention of potential clients with our targeted technical and local SEO solutions.

Our team of SEO specialists will meticulously optimise your website to improve your position in search engine results pages, ensuring that your firm is prominently positioned above the competition when individuals or businesses seek legal services.

We use an integrated approach when creating your bespoke SEO roadmap, which includes:

  • Meticulous keyword research,
  • Strategic on-page optimisation,
  • A tailored local SEO strategy that ensure your website is visible to clients near you.

Paid Media management

Maximise the impact of your advertising budget and your marketing department’s return on ad spend (ROAS) with our precision-crafted paid media campaigns.

Whether you’re aiming to reach professionals through LinkedIn promotions, or a wider pool of clients through Google Ads, our adept paid media team will develop and refine campaigns engineered to drive traffic and increase leads for new business.

Whether you’re a local solicitor with one office or a global law firm in multiple locations, our team are skilled at developing ad campaigns that help win you work.

Our ‘test and measure’ philosophy means we’ll continuously monitor campaign performance, fine-tune targeting parameters and messaging to ensure optimal results, all while providing transparent analytics reports to keep you informed every step of the way.

Copywriting and content creation

Harness the power of compelling storytelling and captivate your audience with our expert copywriting and content creation services.

From persuasive website copy to insightful blog posts, case study writing, and white paper work, our seasoned copywriters will articulate your firm’s narrative in a manner that resonates deeply with your target demographic whilst adhering closely to any necessary frameworks or guidelines for your line of work.

Collaborating closely with you, we’ll distill your firm’s unique value proposition, legal practice areas, and client personas into content that not only drives engagement but also fosters trust and incites action.

Real legal marketing results

Our marketers have been working with law firms for over 25 years.

We have delivered exceptional growth for regional law firms as well as Legal 500 firms with a global reach.

Whether you are a local practice or an international firm, our expertise can support you to take the next step online.

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Kew Law

‘We had a 65% increase year on year in leads for Property Law’.

Targeting the right traffic to generate leads and conversions.

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Ellisons Solicitors

Service page creation, local SEO, and enhanced navigational structure

Better visibility and user experience for this law firm.

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Mathys & Squire

45.3% increase in organic traffic

27.14% rise in clicks and 33.83% rise in click-through rate for paid traffic while spending 8.80% less than previous period.

Footprint Digital is a proud member of B Corp, 1% for the Planet, and the Mental Health at Work Commitment.

We operate at the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

We provide clients with proactive recommendations to reduce your digital carbon footprint.

Take only memories. Leave only footprints.

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Overcome the opposition

Our helpful and friendly team is here to answer any questions that you have without judgement.

Schedule a no obligation, completely free consultation over the phone or via video call.