Be found online, even when your customers search in AI
Generative Engine Optimisation (GEO) Services
AI search optimisation is the new online battleground for brand visibility, and the right GEO agency can make all the difference when appearing in front of your customers and beating out the competition.
If you want to learn how you’re showing up in AI search platforms like ChatGPT, Claude, and Google Gemini, you’re in the right place. Our search experts can work with you to understand your current position, identify any gaps, and maximise your presence online – turning views into customers.
‘If I could only work with one agency it would be you guys, I appreciate everything you do for us and how you always show up in a professional way.’
Michaela, Director, Global Web & Digital Marketing, Big Pharma
‘A great company with a wealth of knowledge and know-how that they actively share and educate their clients with. They keep their information relevant and up-to-date with any changes and updates in best practices. It’s nice working with a company that educates you rather than just telling you what to do. I would recommend Footprint Digital without a second thought.’
Ben Thrower, Google Review
How does a GEO agency measure results?
Any SEO strategy is only as good as its results, and the same goes for AI search optimisation. We track your AI visibility through various key metrics, and use this to inform AI-friendly content strategies that get you in front of the right audience:
Mention Rate: This is how often you’re mentioned in AI prompts, and gives us a baseline for your current AI visibility
Competitive Win Rate: This is how often you’re mentioned without any competitors, positioning you as the go-to resource for a given prompt
Entities Found: This is what kind of entities are also showing up in your AI responses, opening the door for further content opportunities to elevate your presence
These are just a handful of the metrics that you’ll receive in your tailored monthly AI search optimisation report. We’ll help you to turn these into an actionable, targeted strategy that brings in leads.
For decades, search professionals have optimised web pages so that they rank well in platforms like Google and Bing. Think of GEO as the next evolution of this process.
In practice, this means creating your content in a way that gets you cited by AI platforms like ChatGPT, Google AI Mode, and Claude. The more often you’re cited, the more authority your website holds, and the more users will visit your site to find out what you can do for them.
Many SEO agencies will claim they can offer specialist GEO agency services, but very few have invested the time to create a bespoke AI visibility platform that surfaces data about your business, which can be turned into action.
Ours is called Response RAIdar, and it’s the backbone of our GEO offering.
How we achieve your AI search optimisation
Backed by Response RAIdar, we begin by understanding your current AI positioning. This highlights any gaps or areas for improvement, which our in-house SEO and Content teams can fill using our decades of combined optimisation experience.
At a glance, the strategies we use to optimise your business for AI search include:
Conversational Keyword Strategy
Traditional keyword research is evolving. We conduct keyword research, create keyword strategies, and optimise copy for natural language queries, question-based searches, and long-tail keywords that align with AI-generated responses.
Enhancing Brand Authority and Trust
Much like search engines, AI-driven search favours authoritative and trustworthy content. We help you build a strong digital reputation through expert-led content, strategic internal and cross-site linking, and industry recognition.
Schema Markup and Structured Data
We implement structured data and schema markup to help AI platforms better understand your content and improve its visibility in generative search results.
Optimisation for Featured Snippets and AI Summaries
By structuring content effectively, we improve your chances of being included in AI-generated summaries, ensuring your brand is front and centre in generative search experiences.
Reporting and Benchmarking
We’ll analyse how your competitors are doing in AI-generated answers and searches on ChatGPT, Gemini, Claude and more. We’ll also report on how your website does in generative search, and develop strategies and technical tactics to get you noticed.
Content Structuring for AI Discovery
Our content and copywriting experts can craft content that AI models can easily interpret, ensuring it provides clear, factual, and comprehensive answers to user queries. We’re adept at writing user-first content that also appeases search engines and AI (without sounding like bland AI copy!).
Why choose Footprint Digital as your GEO agency?
In the highly competitive AI search optimisation landscape, it takes a lot to stand out.
That’s why we’re always evolving to stay on the cutting-edge of GEO, and surpassing our clients’ expectations with:
Dedicated in-house expertise
Our proprietary Response RAIdar tool was built by our very own Technical Director, Chris Ainsworth, in collaboration with ethics experts, including Dr Maged Ali (UNESCO Business Council for AI Ethics) and PhD researchers. We live and breathe online search optimisation, and know what works for your business.
Unlike other GEO marketing agencies that might throw a report your way and call it a day, we build deep, collaborative relationships with all of our clients that are built around their goals and growth ambitions. You tell us where you want to go, and we’ll help you get there with specialised services that complement your current marketing activity.
While search engine optimisation (SEO) traditionally focuses on organic platforms like Google and Bing, GEO is a specialist service that helps you to appear more frequently in AI platforms like ChatGPT, Google Gemini, and Claude. The primary goal of brand visibility is often similar, but succeeding in AI search optimisation requires a nuance that only experienced GEO agencies can deliver.
What’s the benefit of working with a GEO agency?
GEO is evolving daily, and amidst all of the other marketing responsibilities that your business has to keep up with, managing your AI presence can be one step too far. By working with a GEO agency, you allow experts to handle your AI visibility concerns so that you can focus on what really matters: growing your business.
Should I still focus on other marketing angles, alongside AI?
Absolutely! While AI visibility is a crucial part of growing your business online, it can’t be viewed in isolation. A successful AI search optimisation strategy works best when it’s paired with on-site SEO, paid media advertising, and a tailored content writing plan that works towards your business goals.
Does my business really need GEO?
The reality is that AI search optimisation isn’t a nice-to-have anymore – it’s essential. Almost three-quarters of consumers use AI search platforms every week, and if you’re not tailoring your content to meet them where they search, you’re leaving potential leads on the table. Not every business needs GEO, but the overwhelming majority could benefit.
Need an SEO and AI search expert in your corner?
Fill in our contact form and you’ll be on your way to making serious improvements to your website’s future visibility and revenue generation in the age of AI.