Artificial intelligence is no longer a future consideration for professional services firms – it’s rapidly becoming a fundamental part of how marketing teams operate, engage clients, and drive growth.

From law firms and accountancy practices to insurance providers and consultancies, organisations are exploring how AI can help them work smarter, create better client experiences, and stay competitive in an increasingly digital marketplace.

To explore these opportunities, we are bringing together a panel of industry experts for an exclusive event: AI & the Future of Professional Services Marketing.

Join Us at Clifford Chance, London

Taking place on Thursday 17th September from 4:00pm- 6:00pm, this in-person event will be hosted at the offices of Clifford Chance in Canary Wharf, London.

The session will bring together senior marketing and business development professionals from across the professional services sector to discuss how AI is reshaping the way firms attract, engage, and retain clients.

Whether you’re a marketing leader, partner, fee earner, or part of a growth-focused team, this event will provide valuable insights into one of the most significant shifts currently affecting the industry.

Tickets are available here.

What We’ll Be Discussing

AI is creating both exciting opportunities and new challenges for professional services firms. D

uring the panel discussion, our expert speakers will explore topics including:

How AI Is Transforming Professional Services Marketing

From content creation and campaign management to data analysis and personalisation, AI is changing how marketing teams operate.

We’ll examine where firms are already seeing success and which applications are delivering the greatest value.

The Opportunities and Risks of AI Adoption

While AI offers significant efficiencies, it also raises important questions around accuracy, ethics, compliance, data security, and client trust.

Our panel will share balanced perspectives on how firms can embrace innovation responsibly.

Practical Ways to Integrate AI Into Your Marketing Strategy

Beyond the headlines and hype, what does effective AI adoption actually look like?

We’ll discuss practical examples, tools, and processes that firms can implement today to enhance their marketing efforts.

The Future of Client Relationships and Business Development

As AI becomes more sophisticated, how will client expectations evolve?

What role will human expertise continue to play?

We’ll explore how technology is likely to influence relationship-building, thought leadership, and business development over the coming years.

Learn From Industry Experts

The event features a panel of experienced professionals who are actively navigating the opportunities and challenges presented by AI within professional services organisations.

Panel speakers include Sam Monaghan, Head of Search at Footprint Digital; Jessica Gillibrand, Global Marketing and Communications Manager at Clifford Chance.; Rachel Dale, Senior Marketing Manager at Ashfords LLP; and Josh Yasar, Finance and Commercial Director at Pound Gates.

Expect honest perspectives, real-world examples, and actionable advice that you can take back to your organisation.

More Than Just a Panel Discussion

In addition to the panel session itself, attendees will have the opportunity to connect with peers from across the professional services sector.

The event includes dedicated networking before and after the discussion, providing a valuable chance to share experiences, discuss challenges, and build relationships with fellow marketing and business development professionals.

Event Agenda

4:00pm – 4:30pm
Arrival and networking

4:30pm – 5:30pm
Panel discussion: AI & the Future of Professional Services Marketing

5:30pm – 6:00pm
Q&A and networking

Why Attend?

AI is moving quickly, and professional services firms that understand its potential, and its limitations, will be best placed to adapt.

This event is designed to help you cut through the noise, learn from practitioners, and gain practical insights into how AI can support your firm’s marketing and growth objectives.

We look forward to welcoming you to Clifford Chance for what promises to be a thought-provoking and engaging discussion.

Date: Thursday 17th September
Time: 4:00pm – 6:00pm
Location: Clifford Chance, 10 Upper Bank Street, London E14 5JJ

Spaces are limited, so we encourage early registration to secure your place.

Tickets are available here.