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What we do
Your specialist GEO agency
The metrics used to measure digital marketing success have shifted, and citations are becoming just as vital as pageviews. As your dedicated AI search optimisation agency, we’ll help you to stand out in AI search and turn brand authority into customers and conversions. Stay ahead of the curve – and your competitors.
All of our clients benefit from:
- Comprehensive AI visibility analysis, powered by Response RAIdar
- Holistic search strategies that fill gaps and target your customers
- A dedicated account manager and search specialist
Search is evolving
Optimising your visibility across AI search
AI search isn’t limited to one platform. Your customers might ask ChatGPT or Claude for a recommendation, use Google Gemini to research their options, encounter an AI Overview during a traditional Google search, or continue their journey through Google AI Mode.
That means effective generative engine optimisation needs to consider how your brand is discovered, understood and cited across a growing range of AI-powered search experiences.
Our approach to AI search SEO and GEO looks beyond rankings alone. We consider the content, entities, authority signals and technical foundations that influence whether AI systems recognise your business as a useful and trustworthy source – helping to strengthen your visibility across platforms such as ChatGPT, Google Gemini and Claude, as well as Google’s AI Overviews and AI Mode.
As these search experiences continue to evolve, the goal is to build a stronger digital presence that can be understood, trusted and surfaced wherever your customers are looking for answers, while supporting your wider organic search strategy.
Service scope
What’s included in our generative engine optimisation service?
Our AI search optimisation puts you in front of your customers, no matter which platform they use. We consider things like intent and authority, positioning you as the go-to voice in your industry.
What’s holding your AI search strategy back?
The challenges
Common problems you might be facing
Lacking visibility
Platforms like ChatGPT don’t share engagement metrics, so most businesses don’t know how they’re performing.
Relying on tradition
Keyword and content strategies that may have worked for years might not be suitable in the age of AI search.
Content that’s unreadable
Legacy pages or even newer content could be written in a way that’s tricky for AI crawlers to understand and sort.
Outdated metrics
Pageviews, impressions, and even engagement rates don’t tell the full story of how your website is performing in AI search.
Our solution
How Footprint Digital solve these challenges
Proprietary AI tracking
We use Response RAIdar to understand how you’re showing up in AI platforms, and build a strategy that fills in the gaps.
Conversational prompt mapping
Users feed natural-language prompts into tools like ChatGPT, so we adapt our approach to meet these new expectations.
AI-ready content
Using the latest best practices and conversion fundamentals, we’ll create pages that are cited by AI when your customers search.
Multi-platform reporting
Want to know how often you show up in AI, but also want traditional metrics? We can tailor our reporting to meet your needs.
Results
Results from campaigns and clients
Increased organic sessions from AI-friendly content optimisations
Year-on-year revenue increases for primary product categories
Improved click-through-rate via holistic search strategy
Our 5-step process
How we achieve AI search visibility
From benchmarking to content strategy, our process is designed to build your authority in AI search results.
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1. Benchmark
Using Response RAIdar, we analyse your prompts and understand how you’re currently performing.
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2. Strategise
Based on the data obtained, we build out a tailored generative engine optimisation plan for your business.
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3. Delivery
Once deliverables have been agreed, we get to work on creating and publishing content that will improve your visibility.
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4. Measure
In the background, Response RAIdar will perform daily checks to track improvements in your authority and AI visibility.
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5. Adapt
Based on these findings, our GEO specialists will shift the focus to always keep you one step ahead of competitors.
Why partner with us
Why choose Footprint Digital as your GEO agency?
We stay on the cutting-edge of AI search optimisation to deliver tangible results for our clients, keeping them ahead of the competition.
Expertise
Our proprietary Response RAIdar tool was built in-house by our Technical Director, Chris Ainsworth, in collaboration with ethics experts.
Creativity
It’s one thing to analyse data, but we turn numbers into actionable strategies that amplify your AI visibility.
Data-driven
Everything we do is backed by data, eliminating guesswork and showing you improvements as they happen.
Transparency
You'll be informed every step of the way, with regular check-ins and updates on the progress of the project.
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
I had a great experience in learning the practical aspects of digital marketing with amazing and experienced team of Footprint Digital.
We worked with Footprint to rectify our Google Analytics set-up, and it’s made a huge difference! They were proactive, easy to deal with, and took the time to make sure everything was tracking as…
Sarah, Tom and Alex have been a brilliant help to me and my firm and have helped me develop new skills and a new network of marketers through their digital marketing course.
Frequently asked questions
Generative engine optimisation FAQs
Let’s grow together
Improve your AI visibility today
Speak to our GEO experts about your goals, your current positioning, and how we can help you to bridge the gap.
We typically reply within two business hours.
