How does a GEO agency measure results?
Any SEO strategy is only as good as its results, and the same goes for AI search optimisation. We track your AI visibility through various key metrics, and use this to inform AI-friendly content strategies that get you in front of the right audience:
- Mention Rate: This is how often you’re mentioned in AI prompts, and gives us a baseline for your current AI visibility
- Competitive Win Rate: This is how often you’re mentioned without any competitors, positioning you as the go-to resource for a given prompt
- Entities Found: This is what kind of entities are also showing up in your AI responses, opening the door for further content opportunities to elevate your presence
These are just a handful of the metrics that you’ll receive in your tailored monthly AI search optimisation report. We’ll help you to turn these into an actionable, targeted strategy that brings in leads.
Frequently asked questions
How we achieve your AI search optimisation
Backed by Response RAIdar, we begin by understanding your current AI positioning. This highlights any gaps or areas for improvement, which our in-house SEO and Content teams can fill using our decades of combined optimisation experience.
At a glance, the strategies we use to optimise your business for AI search include:
Why choose Footprint Digital as your GEO agency?
In the highly competitive AI search optimisation landscape, it takes a lot to stand out.
That’s why we’re always evolving to stay on the cutting-edge of GEO, and surpassing our clients’ expectations with:
Dedicated in-house expertise
Our proprietary Response RAIdar tool was built by our very own Technical Director, Chris Ainsworth, in collaboration with ethics experts, including Dr Maged Ali (UNESCO Business Council for AI Ethics) and PhD researchers. We live and breathe online search optimisation, and know what works for your business.
Proven success
Across a wide range of sectors, we’ve delivered consistent results for our clients time and time again. Whether you’re looking to improve organic sessions by 100%+, or increase conversions by 346%, we’ve got the evidence to support our approach.
A collaborative approach
Unlike other GEO marketing agencies that might throw a report your way and call it a day, we build deep, collaborative relationships with all of our clients that are built around their goals and growth ambitions. You tell us where you want to go, and we’ll help you get there with specialised services that complement your current marketing activity.
Our SEO team are here to help you succeed online
These are the experts who work on your SEO account and can support you with optimising your website for AI and generative search:
Frequently asked questions
Frequently Asked Questions
Need an SEO and AI search expert in your corner?
Fill in our contact form and you’ll be on your way to making serious improvements to your website’s future visibility and revenue generation in the age of AI.