We’re proud to announce that Footprint Digital has been shortlisted as a finalist for Tool of the Year at the National Digital Awards 2026.

This recognition celebrates the development of our proprietary platform, Response RAIdar, and our commitment to helping businesses navigate the rapidly evolving world of AI-driven search.

The Challenge: Visibility in AI-Driven Search

Over the past year, we have focused on solving a critical and emerging challenge for modern brands.

As more people turn to AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews to ask commercial questions, brands are increasingly being recommended, compared or excluded within AI-generated responses.

Despite this shift, there has been no clear way for marketers to measure or manage their visibility in these environments.

Response RAIdar was built to change that.

Introducing Response RAIdar

The platform acts as the equivalent of rank tracking for AI, giving our team a clear, data-led view of how brands appear across multiple AI assistants.

At its core is an automated prompting engine that queries platforms at scale and on a scheduled basis, enabling ongoing tracking rather than one-off snapshots. It captures full responses, extracts citation sources, identifies competitor mentions and applies Named Entity Recognition to detect all brands, organisations and products that appear, even if they are not predefined competitors. It also captures subqueries used by AI assistants, offering valuable insight into how responses are generated.

This depth of analysis is combined with advanced segmentation, including assistant-level comparison, prompt grouping, and portfolio tracking for multi-brand organisations.

Large-scale automation and backfilling allow analysis across tens of thousands of records, ensuring the platform is both powerful and scalable.

Built for Usability and Action

Crucially, Response RAIdar’s intuitive dashboard and visualisations translate complex AI data into clear insights, allowing our technical team to quickly understand how our clients’ visibility is changing over time and how they compare to competitors across different platforms.

Insights are synthesised into actionable recommendations by our marketers, helping brands improve their content, authority and digital presence in AI-driven search.

Automated reporting and export functionality also make it easy to share findings across teams, ensuring insights lead to informed decisions and measurable action.

Real-World Impact

What makes this recognition particularly meaningful is that Response RAIdar is not just an experimental innovation. It is already delivering real-world impact for clients, helping them benchmark their current AI visibility, understand competitive positioning and take practical steps to improve how they are represented within AI-generated responses.

Supporting Innovation That Delivers

Being shortlisted for Tool of the Year reflects our belief that innovation should be both cutting-edge and practical.

At Footprint Digital, we combine technical expertise with a client-first approach, ensuring that everything we build delivers real value and supports long-term growth.

Vote for Footprint Digital in Two Categories!

If you would like to support us, we would be incredibly grateful for your vote in the National Digital Awards.

Vote for Footprint Digital here for Tool of the Year, and for PPC Campaign of the Year!

Thank you to our clients, partners and team for being part of this journey.

We’re excited to continue pushing the boundaries of AI-driven marketing and helping businesses stay ahead of the pack.