Increase website traffic by 144% with SEO management services

The three pillars of SEO

We think SEO works best as a monthly retainer. That way our team can plan and prioritise effectively. Your ongoing monthly SEO service will include a range of actions and recommendations – from technical consultancy to hands-on practical fixes. These focus on the three core pillars of SEO:

1. Fixing technical issues
2. Creating quality content
3. Pursuing relevant inbound links

Each pillar gives us a unique opportunity to build the overall power and authority of your website, and as algorithms continue to update, your authority signals grow ever more important.

Managed SEO service deliverables

We don’t offer a cookie-cutter approach to SEO. Instead we’ll listen to the data and do what we know will work best for you and your business goals.

Here’s a (non-exhaustive!) list of the SEO deliverables you can expect from us:

Brand alignment & strategy session

This is a planning session you’ll have within your first month with us. This is an in-person or virtual meeting with your Relationship Manager and Content Manager.

Here, we’ll:

• Discuss your vision for your website, as well as your overall business
• Learn more about your ideal clients
• Pin down your product touchpoints and user journey
• Establish your brand’s tone of voice (we help with this if you don’t already have one)

We’ll discuss your business goals, important need-to-knows and the KPIs we’ll use to measure your organic performance to ensure we’re reporting on the things that matter to you.

Analytics & Google Search Console implementation

Our team will audit your analytics account to make sure that you’re collecting the most accurate data from your website. Accurate data is invaluable and helps us drive your SEO strategy forwards. We’ll also ensure that your analytics is tracking business critical and useful data, rather than data focused on ‘vanity metrics’ which can distract attention away from the main focus.

From conversion tracking to on-page analytics and performance evaluation reports – where there’s useful data to be found, we’ll have it covered.

Comply with technical ranking factors

Technical compliance factors are the elements that Google and other search engines use to determine the relevance and authority of your website. They can be daunting, but we’ll do a thorough job of diagnosing your website’s shortcomings and implementing fixes (whether the fix is done by us or through a conversation we have with your developer).

Check if you pass with our audit

Our Technical SEO Audit looks at factors ranging from your website’s accessibility and indexation to content optimisation, page speed and website security. In fact, we analyse over 200+ technical ranking factors before putting together a digital marketing strategy that will help grow your online presence.

Check your website is indexable & crawlable

It doesn’t matter how good your content is – if it can’t be crawled – your customers won’t find it on the search engines.

SEO sales funnel

We ensure your site is set up for the SEO sales funnel: Crawl, render, index, rank, and convert!

Keyword research & mapping

We carry out thorough keyword research and mapping to identify relevant keywords you should be targeting and the user intent behind them. This forms the basis of our SEO and content strategy.

Seasonality

We use keyword seasonal analysis to prioritise keywords which are going to trend so you can capture and convert this influx of searches when it happens.

Sitemap usability & navigation

A usable and logical sitemap with user-friendly navigation is vital. Google needs to know your website is providing a positive experience. If your sitemap fails our technical ranking factors, we’ll suggest an improved sitemap that complies with industry standards and helps your website visitors carry out everything they need to do.

Content strategy

We’ll carry out a content audit of your website and create a list of actionable recommendations. This usually involves a detailed plan and timeline of changes to improve your existing content, e.g. a page may need optimising, re-writing or consolidating, as well as a plan for creating content that may be missing from your site.

On-page content

Our content team are well-equipped to craft the perfect copy for your products or services. The difference between us and many other SEO companies is that we write for the user.

Content needs to be helpful, emotive and actionable to convert, and it needs to highlight your Unique Selling Points (USPs) with compelling Calls To Action (CTAs). Without this, your pages are unlikely to be converting at an optimal rate. Strong user-focused content also safeguards you against future Google algorithm updates.

Blog posts & guides

Pumping out blog content and hoping for the best no longer works. You need a strategy to identify topic clusters and show Google you’re an authority on these topics. Otherwise, you may fall short of E-E-A-T – Google’s new Experience, Expertise, Authoritativeness, and Trustworthiness guidelines. Through the creation of author bios, grouping your content into topics and other recommendations, we’ll identify any gaps and help show Google you’re a trusted authority in your subject matter.

Conversion recommendations

We don’t just help with keyword rankings – we also ensure your traffic is converting. We’ll advise on any friction your pages could be causing to your visitors, and how you can make your website’s user experience better. This could be by:

• Making your site more accessible
• Improving your core web vitals
• Making your website mobile-friendly
• Optimising your page’s load speed

We’ll work with your developer to address these issues. And if your conversion rate still hasn’t improved after these recommendations, we may recommend you for user testing.

Access to our CRM

For complete transparency, you’ll get access to your own client board in our CRM with all of the SEO tasks that have been worked on to date, and the future tasks that will be going ahead. You’ll also be able to see the progress of existing tasks, and the business goals we’re all working towards as part of your SEO strategy. Our clients find this board massively helpful when discussing progress with stakeholders!

Help with your CMS

We’ve got experience executing SEO strategies and carrying out technical fixes for all kinds of CMS, including WordPress, Magento, Squarespace and Shopify. If we need development work done, we’re more than happy to liaise with your developers for you. All you need to do is set up the meeting, and we’ll take it from there.

Take the first step to working with us

Your next touchpoint is with our business development team (Dave or Bailey). Simply drop us a message on our contact form and one of them will get back to you very quickly. They’ll help diagnose the issues you’re facing online and prescribe one of our packages.

From there, you’ll meet the wider team working on your account who will put together a strategy tailored to your goals, and we’ll get the ball rolling.

How much does our SEO service cost?

Our retained work starts at £1900+VAT a month, and we typically find the most success in client campaigns that span at least 1-2 years. Like a lot of digital endeavours, search engine optimisation can have some quick impacts, but its best work is achieved over the long term to help a website grow in a crowded search landscape. Over time, your ROI will become more than apparent as your asset builds and dominates the search landscape – meanwhile, your competitors (who aren’t investing) are left behind.

Education is at the heart of everything we do

Humanising digital marketing is a key aim for us, and you’re part of that. We’ll help you unpack the data, digest digital strategy and ensure you know that digital marketing is no dark art with our search training offering. As we help optimise your site and improve your online results, we’ll tell you how we’re doing it. We can keep it top-level, or get as detailed as you like. You’ll get every report explained and understand every number and decision.

Succeeding online is understanding how search optimisation works, and we’ll help you with that.

Based in Essex & London

If you’re looking for a local agency to work with, where you’re welcome to walk in and talk with the team or meet for a coffee with our Directors, then this could work out! We’re based on Head Street in the centre of Colchester and have a team based in London office spaces in multiple locations including Covent Garden, Victoria and London Liverpool Street. (If you are looking for a career in search – check out our opportunities and get in touch)