Website migrations have a reputation – and not a good one.

Missed redirects, mystery 404s, last-minute SEO panic… it’s a familiar story for anyone who’s been involved in a site launch.

More often than not, it isn’t a lack of expertise that causes the problem, it’s a lack of alignment.

That’s exactly what Levi Clucas, Technical SEO Manager, will be unpacking in her upcoming talk at BrightonSEO on 1st May.

This isn’t just another retrospective on what goes wrong. It’s a practical look at how to stop these issues happening in the first place and attendees will be given access to Levi’s technical sitemap template.

Why do migrations go wrong?

Levi will dive into the reality of how website projects actually unfold.

SEO is often brought in too late to meaningfully influence the build, while developers and designers are working to different priorities without clear SEO direction. Add in unclear project stages and shifting ownership, and it’s easy to see how things unravel.

By the time SEO gets involved, the site is often already built, with a hopeful request to “just optimise it.” From there, the cracks start to show, issues surface, timelines tighten, and pressure builds right before launch.

It’s not just a technical problem

One of the most compelling themes in Levi’s upcoming talk is that these challenges aren’t purely technical, they’re rooted in how teams work together.

SEO specialists, developers, designers, and clients are all aiming for the same end result, but they’re not always aligned in how they get there. When communication breaks down or relationships become strained, the quality of the final product suffers.

Levi will explore why building stronger, more collaborative relationships across teams is essential, not just for a smoother process, but for better-performing websites.

So what’s the fix?

This is where the Technical Sitemap comes in.

At the heart of Levi’s talk is a simple but powerful idea: creating a single source of truth that keeps everyone aligned from the very beginning of a project.

Instead of reacting to problems after they arise, the technical sitemap helps teams stay coordinated, informed, and working to the same standards throughout.

Why it’s worth attending

If you’ve ever been involved in a website migration or redesign, this talk will likely hit close to home.

It speaks to the real-world challenges of managing complex digital projects and offers a more joined-up way of approaching them.

And there’s an added bonus.

Levi will be sharing her technical sitemap template with attendees, a resource she’s developed and refined over years of hands-on experience.

It’s something you’ll be able to take away and apply to your own projects straight away.