From Customer Language to Conversion: A Better Way to Test Your Paid Media: Online
Free webinar: Customer Language Isn’t Ad Copy. It’s the Starting Point for a Test.
With Tom Cox, Senior Paid Media Manager
Your customers are already telling you what matters to them. The language they use in search queries, sales calls, reviews, feedback and pre-purchase questions can reveal valuable insights into what motivates them to take action.
But customer language is often treated as inspiration for a few new ad headlines, rather than the starting point for a structured test.
In this practical webinar, Tom, Senior Paid Media Manager, will explore how to turn the words your customers actually use into meaningful paid media experiments, from the initial insight through to the landing page and the lessons you can apply across your wider marketing.
We’ll cover:
- Where to find the customer language that really matters
- How to separate useful customer insights from generic marketing language
- How to turn a phrase into a clear hypothesis you can test
- Making sure your landing page continues the conversation
- Using proof, evidence and reassurance to strengthen your message
- Turning test results into insights that can inform your wider marketing strategy
Rather than simply creating more ads, this session will look at how to build better experiments, learn from what your audience responds to, and use those insights to improve your marketing beyond paid media.