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What we do
Your experienced Google Shopping Ads agency
If you want your eCommerce platform to thrive, you need Google Shopping Ads and in-house experts who can walk you through the entire process. From optimising your product feed, to structuring campaigns for success, let us handle the details so you can focus on what counts: your customers.
All of our clients benefit from:
- Holistic paid media strategies that include Google Shopping, Meta Ads, and Performance Max
- Proactive ads management that drives sales and grows your online store
- A dedicated paid media manager
It starts with your product data
Helping Google understand what you sell
Google Shopping works differently from traditional search advertising. Rather than relying on ad copy alone, Google uses the information in your product feed to understand what you sell and decide when your products are relevant to a shopper’s search.
That makes accurate, well-structured product data a crucial part of campaign performance. Titles, descriptions, categories, pricing, availability and product identifiers all help Google match the right products with people who are more likely to buy.
By improving the quality of that data and combining it with a considered Google Shopping strategy, we help your products appear for more relevant searches, make better use of your budget and create more opportunities to turn high-intent shoppers into customers.
Service scope
What does it mean to be a Google Premier Partner?
We’re in the top 3% of Google Shopping agencies in the UK, which qualifies us as a Google Premier Partner. This means that we deliver consistent results for our clients, achieving returns they never thought possible and growing their business well beyond expectations.
What’s holding your Google Shopping Ads back?
The challenges
Common problems you might be facing
Bad product feeds
These ads rely on your product feed, and if that’s a mess, then you’re wasting budget before you begin.
Poor spend optimisation
Google's automated tools can direct your budgets towards low-margin products or lines that are out of stock.
Reliance on automation
P-Max is great, but shifting all responsibility over to automation might cannibalise your direct brand traffic.
Limited visuals
Customers buy with their eyes. If your products aren’t standing out, your competitors probably are.
Our solution
How Footprint Digital solve these challenges
Bespoke product audits
We’ll clean up your product feed, optimising titles, descriptions, GTINs, and more to really make your storefront pop.
Strategic campaign structuring
Digging into the details of your inventory, we’ll structure campaigns to target the highest net profit for your business.
Hybrid ads management
Combine machine learning with human insight for maximum value. We blend P-Max, Display, and more for the best results.
Continuous A/B testing
The best ads aren’t set-and-forget. We implement, learn, and adapt to see bigger and better returns month-on-month.
Results
Results from campaigns and clients
increased conversion rate from ongoing paid media
Improved click-through-rate with an integrated PPC & SEO approach
average ROAS after rebuilding conflicting ads accounts
Our 5-step process
How we optimise your Google Shopping campaigns
From prioritising products to shaping campaigns, our process is designed to maximise your ad spend and sustainably grow your eCommerce business.
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1. Discover
Our Google Shopping experts learn everything about your business.
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2. Strategise
We build out a plan of action that’s tailored to your business goals, seasonality, and budgets.
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3. Launch
Your Google Shopping Ads are set live, aligned with optimised product feeds to showcase your offering best.
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4. Measure
From the very start, we’ll be keeping an eye on performance to proactively address changes and adjustments.
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5. Adapt
Our dynamic approach to Google Shopping Ads management keeps us one step ahead of your competitors.
Why partner with us
Why choose Footprint Digital to handle your Google Shopping Ads?
We take your eCommerce business to the next level with experienced ads support that cuts through the noise and gets your products in front of the right audience.
Expertise
Our paid media specialists will recommend what’s best while encouraging collaboration – you know your products best, after all.
Creativity
One-size-fits-all works for nobody. We take a proactive approach to campaign strategy, building our processes around your goals.
Data-driven
Successful campaigns are guided by the numbers. Every decision we make is supported by data directly from your account.
Transparency
Receive regular check-ins with your account manager and paid media expert, keeping you abreast of the latest wins.
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
Frequently asked questions
Google Shopping Ads FAQs
Let’s grow together
Improve your Google Shopping performance today
Speak to our Google Shopping specialists about your eCommerce goals, current performance, and how we can help you to bridge the gap.
We typically reply within two business hours.
