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Be found online, even when your customers search in AI

Generative Engine Optimisation (GEO) Services

AI search optimisation is the new online battleground for brand visibility, and the right GEO agency can make all the difference when appearing in front of your customers and beating out the competition. 

If you want to learn how you’re showing up in AI search platforms like ChatGPT, Claude, and Google Gemini, you’re in the right place. Our search experts can work with you to understand your current position, identify any gaps, and maximise your presence online – turning views into customers.

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How does a GEO agency measure results?

Any SEO strategy is only as good as its results, and the same goes for AI search optimisation. We track your AI visibility through various key metrics, and use this to inform AI-friendly content strategies that get you in front of the right audience: 

  • Mention Rate: This is how often you’re mentioned in AI prompts, and gives us a baseline for your current AI visibility 
  • Competitive Win Rate: This is how often you’re mentioned without any competitors, positioning you as the go-to resource for a given prompt
  • Entities Found: This is what kind of entities are also showing up in your AI responses, opening the door for further content opportunities to elevate your presence

These are just a handful of the metrics that you’ll receive in your tailored monthly AI search optimisation report. We’ll help you to turn these into an actionable, targeted strategy that brings in leads.

What is Generative Engine Optimisation (GEO)?

For decades, search professionals have optimised web pages so that they rank well in platforms like Google and Bing. Think of GEO as the next evolution of this process. 

In practice, this means creating your content in a way that gets you cited by AI platforms like ChatGPT, Google AI Mode, and Claude. The more often you’re cited, the more authority your website holds, and the more users will visit your site to find out what you can do for them. 

Many SEO agencies will claim they can offer specialist GEO agency services, but very few have invested the time to create a bespoke AI visibility platform that surfaces data about your business, which can be turned into action. 

Ours is called Response RAIdar, and it’s the backbone of our GEO offering.

How we achieve your AI search optimisation

Backed by Response RAIdar, we begin by understanding your current AI positioning. This highlights any gaps or areas for improvement, which our in-house SEO and Content teams can fill using our decades of combined optimisation experience. 

At a glance, the strategies we use to optimise your business for AI search include: 

Conversational Keyword Strategy

Enhancing Brand Authority and Trust

Schema Markup and Structured Data

Optimisation for Featured Snippets and AI Summaries

Reporting and Benchmarking

Content Structuring for AI Discovery

Why choose Footprint Digital as your GEO agency?

In the highly competitive AI search optimisation landscape, it takes a lot to stand out.

That’s why we’re always evolving to stay on the cutting-edge of GEO, and surpassing our clients’ expectations with:

Dedicated in-house expertise

Our proprietary Response RAIdar tool was built by our very own Technical Director, Chris Ainsworth, in collaboration with ethics experts, including Dr Maged Ali (UNESCO Business Council for AI Ethics) and PhD researchers. We live and breathe online search optimisation, and know what works for your business.

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Proven success

Across a wide range of sectors, we’ve delivered consistent results for our clients time and time again. Whether you’re looking to improve organic sessions by 100%+, or increase conversions by 346%, we’ve got the evidence to support our approach.  

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A collaborative approach

Unlike other GEO marketing agencies that might throw a report your way and call it a day, we build deep, collaborative relationships with all of our clients that are built around their goals and growth ambitions. You tell us where you want to go, and we’ll help you get there with specialised services that complement your current marketing activity.

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Our SEO team are here to help you succeed online

These are the experts who work on your SEO account and can support you with optimising your website for AI and generative search:

Frequently Asked Questions

What’s the difference between SEO and GEO?

What’s the benefit of working with a GEO agency?

Should I still focus on other marketing angles, alongside AI?

Does my business really need GEO?

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Need an SEO and AI search expert in your corner?

Fill in our contact form and you’ll be on your way to making serious improvements to your website’s future visibility and revenue generation in the age of AI.