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What we do
Your tried-and-tested Google PPC agency
Creating Google Ads campaigns that actually convert requires dedication and expertise. Our Google Ads management service is designed to get your products and services in front of your audience while ensuring as high a return on ad spend (ROAS) as possible. Stop wasting advertising budgets and start increasing revenue.
All of our clients benefit from:
- A human approach to Google Ads, led by veterans of the platform
- Holistic ad strategies that blend P-Max, Display, and Shopping placements
- A dedicated paid media manager
More than paid search
Making every part of Google Ads work harder
Google Ads gives businesses more ways than ever to reach potential customers, but choosing the right campaign type is only part of the challenge. Effective PPC management means understanding where your audience is searching, what they are looking for and how different campaigns can work together to move them towards a conversion.
Our Google Ads management approach considers the whole account, from Search and Shopping campaigns to Display and Performance Max. We use audience and search data, conversion tracking and ongoing testing to understand where your budget is delivering value and where there are opportunities to improve performance.
Automation also plays an increasingly important role in Google Ads. Features such as Smart Bidding and Performance Max can help campaigns respond to large amounts of data, but they still need the right strategy, signals and human oversight. We continually assess performance rather than relying on Google’s recommendations or automation alone.
By combining intelligent campaign structure with ongoing optimisation, we help you reach more of the right people, reduce wasted spend and turn Google Ads into a more effective source of leads, sales and long-term growth.
Service scope
What does it mean to be a Google Premier Partner?
Being a Google Premier Partner is no small feat. This badge of quality is only given to the top 3% of Google PPC agencies that deliver consistent, reliable results for clients and exhibit next-level understanding of the latest Google Ads developments.
What’s holding your Google Ads strategy back?
The challenges
Common problems you might be facing
Wasted budgets
Without negative keyword management and match-type strategies, you’ll waste valuable Google Ads budgets.
Over-reliance on automation
Types like Performance Max and Smart Bidding can be useful, but they require human expertise to really thrive.
Poor reporting
If you can’t justify your ROI with detailed reports on successful campaigns, you may decide to give up entirely.
Limited time
Managing a Google Ads account is a full-time task. Many businesses don’t have the bandwidth to really excel.
Our solution
How Footprint Digital solve these challenges
Expert ads management
Our Google Premier Partner status validates the expertise that all of our paid media team will bring to your account.
Complete transparency
We don’t bog you down with jargon and fluff. Know exactly how your account is performing at all times with friendly support.
Full-funnel ads management
From high-intent searchers to awareness-building campaigns, we’ll structure your account to meet your business goals.
Dedicated support
Your account manager will be available to answer any questions you may have, with no extra costs for phone support.
Results
Results from campaigns and clients
increased conversion rate from ongoing paid media
Improved click-through-rate with an integrated PPC & SEO approach
average ROAS after rebuilding conflicting ads accounts
Our 5-step process
How we improve your Google Ads returns
From strategising to optimising, our process is designed to maximise your ad spend and bring in new revenue for your business.
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1. Discover
Our Google Ads experts learn everything they need to know about your business.
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2. Strategise
We develop an approach to Google Ads management based on your goals, budgets, and timelines.
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3. Launch
Once your creative is ready, we’ll set up your campaigns and make sure targeting is accurate for your audiences.
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4. Measure
From the moment your campaigns are live, we monitor performance against your goals – keeping everything on track.
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5. Adapt
To see consistent returns, we’ll adjust budgets and targeting as we learn to maximise your return on investment.
Why partner with us
Why choose Footprint Digital for Google Ads management?
We cut through the noise with approachable, human-centric Google Ads management that will save you money and maximise your revenue.
Expertise
Our in-house paid media experts educate as they go, keeping you informed of what’s working and what needs to change.
Creativity
We thrive on data, but make sure to rely on the human ingenuity that powers all successful advertising campaigns.
Data-driven
Every change we make is supported by data, so you’re always confident in the updates we make to your Google Ads account.
Transparency
Regular check-ins with your account manager mean you’re never left in the dark when it comes to your ad performance.
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
Frequently asked questions
Google Ads management FAQs
Let’s grow together
Improve your Google Ads performance today
Speak to our Google Ads management experts about your goals, current results, and how we can help you to bridge the gap.
We typically reply within two business hours.
