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What we do
Your trusted digital marketing strategy consultant
Trying to grow a business without a proven strategy is an uphill battle. Instead, we work with clients as a trusted consultant to ideate, develop, and execute digital marketing strategies that deliver. Entirely bespoke to your growth goals, our digital marketing strategy services will launch you ahead of the competition.
All of our clients benefit from:
- Holistic digital marketing strategies that consider all channels
- Input and knowledge from experienced specialists at Footprint Digital
- A dedicated account manager for ongoing support and updates
Tailored strategy from ideation to execution
A successful digital marketing strategy is so much more than a swish slide deck and some pretty charts. It needs to consider where your business currently stands, where you’d like to go, and how you can get there sustainably and effectively.
That’s why our strategy development services dig deep into how your business has performed historically, and uses that data to project where you could go in 6-12 months (and beyond). We look at keyword rankings, competitor tactics, and industry trends to build a holistic strategy that captures new audiences and turns them into recurring customers.
And you can forget about guesswork. Every decision we make is backed by data, and delivered by industry experts who have helped hundreds of businesses to make more money online. Whatever your goals, we can help you to exceed them with a digital marketing strategy that works.
Service scope
What’s included in our digital marketing strategy services?
Our strategy development turns ideas into action, capturing new leads and exceeding your expectations one month at a time.
What’s holding your digital marketing strategy back?
The challenges
Common problems you might be facing
Siloed marketing efforts
Erratic or misplaced work won’t have the impact you’re looking for, and could actually cause more harm than good.
Driven by vanity metrics
Certain numbers look good on paper, but building a strategy around one keyword is a sure-fire way to go awry.
Rigid action plans
The best strategies evolve with the industry. If you keep things too rigid, you’ll be surpassed by agile competitors.
Too many cooks
Invite one too many team members to contribute, and you might get a directionless strategy that lacks vision.
Our solution
How Footprint Digital brings structure
Omni-channel efforts
We join the dots across your digital footprint, creating a cohesive strategy to appeal to your present and future customers.
Data-led roadmaps
Our guidance is backed by your own data, which influences priority services, actions, and intended outcomes.
Education and transparency
We don’t dictate. We’ll take you on the digital marketing journey, with explanations behind everything that we do.
Tailored reporting
As part of the strategy process, we’ll work with you to curate detailed reports that give you the answers you need.
Results
Results from campaigns and clients
increased conversion rate from ongoing paid media
engagement rate across a multi-channel social media campaign
average ROAS after rebuilding conflicting ads accounts
Our 5-step process
How we deliver successful marketing strategies
From identifying opportunities to creating actionable plans, our process is designed to guide you towards digital marketing success.
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1. Consult
We’ll sit down with you to understand where your business currently stands, and where you’d like it to go.
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2. Research
Our marketing specialists will dive deep into your website and data, and begin planning strategy actions.
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3. Structure
We’ll come together and map out the best plan of action for your marketing that achieves reliable results.
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4. Deliver
You’ll receive delivery of our marketing strategy proposal (ideally in person), outlining clear next steps.
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5. Execute
Once agreed, we’ll get started and set up recurring meetings to keep you updated on progress and results.
Why partner with us
Why choose Footprint Digital as your digital marketing strategy agency?
Stay one step ahead of the competition by working with a marketing team that gets results time and time again. We’ll turn your ideas into actions, and leads into revenue.
Expertise
Your digital marketing strategy will be developed by our in-house experts who specialise in all areas of organic and paid growth.
Creativity
We go beyond the norm, identifying new opportunities to grow your business and capture recurring revenue.
Data-driven
Every decision we make is based on data, with proven results as the backbone of our proposals for your business.
Transparency
You’ll receive explanations behind our suggestions and regular check-ins once the work gets underway.
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
I had a great experience in learning the practical aspects of digital marketing with amazing and experienced team of Footprint Digital.
We worked with Footprint to rectify our Google Analytics set-up, and it’s made a huge difference! They were proactive, easy to deal with, and took the time to make sure everything was tracking as…
Sarah, Tom and Alex have been a brilliant help to me and my firm and have helped me develop new skills and a new network of marketers through their digital marketing course.
Frequently asked questions
Digital Marketing Strategy FAQs
Let’s grow together
Refine your digital marketing strategy today
Speak to our digital marketing experts about your goals, your current positioning, and how a proven strategy can help to bridge the gap.
We typically reply within two business hours.
