Technical SEO Audit

The Technical SEO Audit is part of our Digital Marketing Audit service.

Think of it as a diagnostic tool for your website’s performance, providing valuable insights and identifying areas that need improvement – similar to a mechanic diagnosing issues in your car before going ahead with repairs.

Our team will benchmark your website’s technical compliance and present our recommendations in a jargon-free, visual report.

You’ll get an overall presentation of your site’s SEO health so you can compare pre and post-audit scores without worrying about digging into the data.

Technical issues

We check over 200+ ranking factors, including:

• Crawl Integrity,
• Indexability,
• Website Architecture,
• Navigation & UX,
• Coding & Mark-Up,
• Off-Page Link Integrity,
• Page Speed,
• Website Security,
• Sitemaps,
• Indexability,
• Mobile-friendliness.

Why your website needs a Technical SEO Audit service

Technical SEO differs from On-Page SEO, Local SEO, Off-site SEO and Content. If your company doesn’t have anyone looking after your website’s technical compliance, there’s a high chance it won’t be optimised and could be failing Core Web Vitals.

Google bring out mini updates weekly and big updates multiple times a year, so make sure your website is prepared for the next algorithm update.

Even if you’re ranking well now, this could all change overnight. We’ve seen many rankings plunge following a big update, so don’t get caught off guard!

Best practice SEO makes your website more visible, gets you more website users, and therefore more opportunity for conversions and revenue.

What can go wrong without technical SEO input?

• You’ll lose out on organic traffic. Technical SEO plays a crucial role in improving/maintaining your website’s rankings. No matter how high-quality your content is, you won’t be able to rank if it can’t be crawled. If Google can’t find it, neither can your users. It’s as simple as that!
• Your users will have a bad experience. UX (User Experience) affects SEO more than ever. A technically-friendly site is a people-friendly site. If your target audience gets frustrated, they’re unlikely to convert and may look for a competitor to take their business to.
• Slow site speed. Technical SEO involves image compression, code minification, caching, server response time and more to speed up your site (remember, site speed directly affects your rankings).
• Mobile usability problems. Failing to address mobile issues can result in a poor user experience, leading to higher bounce rates and lost conversions.
• Broken links & redirects. Technical SEO makes sure internal and external links work. Broken links or improper redirects can frustrate users and harm your site’s credibility (plus search engines may penalise you).
• Security vulnerabilities. Without a technical SEO report, you won’t know if your website is vulnerable to cyber-attacks. Neglecting https or failing to secure your customer’s sensitive information can make you susceptible to hacks, data breaches and malware (never good for your business!)

Get answers to the following technical questions

• Can search engines index and crawl your website?
• Does your website have issues with its URL structure or redirects?
• Is your website responsive for different screen sizes?
• Are there duplicate content or canonicalisation issues?
• Does your site have XML sitemaps and robots.txt files in place?
• And many, many more.

Our SEO Team have over 50 years of combined technical SEO experience.

Don’t risk losing out on organic traffic, giving your users a bad experience or in extreme cases – being de-ranked from Google. Technical SEO is an absolute must if you want your business to grow online.

We don’t just list things that are ‘wrong’ or ‘broken’ and leave you to pick up the pieces. You’ll get a list of recommendations that can be actioned by you and your developer (and us if you’d prefer).

There’s no obligation, but if you join us for an SEO retainer, we’re more than happy to liaise with your website developer ourselves so that you don’t have to.

Our technical team will produce an action plan to grow your online footprint and visibility. The audit is the first step – think of the process as a list of new and exciting opportunities to improve your organic traffic. It’s time to start dominating organic search.

Simply give us a call or us our contact form to ask about a DMA for your business.

Once we’ve completed our reports within seven days, we will will sit down with you (virtually or in person) to talk through our Technical SEO findings as well as our findings from all of the other DMA reports, and how we can create a plan of action to help your business grow online.

How do I get started with a retainer?

It’s really easy to get set up if you’d like to work with our technical team on a monthly retainer basis.

Once we’ve discussed our Digital Marketing Audit findings with you, we’ll advise on whether you’d benefit from Paid Search Management, Search Engine Optimisation, or a combination of both and you can decide from there.

There is absolutely no obligation, so please don’t worry about having to avoid the hard sell when you go into your DMA meeting – we will just be excited to share our findings with you!