Case Study

Kew Law

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Kew Law

Increasing local leads for this law firm.

Key results

65% increase year on year for Property Law website leads,
51.16% increase in traffic to the Kew Law website,
39.83% increase in engagement rate,
26.95% reduction in cost per click due to improve ad copy and landing page relevance,
53.57% increase in website conversions,
27.52% reduction in cost per acquisition of new leads for the law firm.

Services

Pay Per Click Advertising

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Our Pricing

About the client

Kew Law LLP provides a range of personal and business legal solutions to clients across Essex and Suffolk.

The project brief

Our paid media team were tasked with reaching a wider audience within the local area for Kew Law, in order to generate more leads for the firm.

Our approach

As well as traditional paid ads on search, they utilised Performance Max campaigns in order to plug any gaps that search ads could not reach.

The result of their strategy was an increase in enquiries across a broad range of legal services, with our data suggesting greater public interest in wills, so our campaigns and budgets were tweaked to recognise this opportunity.

The results

51.16% increase in traffic to the Kew Law website,
26.95% reduction in cost per click due to improve ad copy and landing page relevance,
53.57% increase in website conversions,
27.52% reduction in cost per acquisition of new leads for the law firm.