Google Adwords PPC Training 

Our hands-on, one-on-one, Google Adwords PPC training is perfect for those who are looking to develop their online marketing skills. By providing individual tutoring, we can tailor the course specifically to suit you and your business needs.

Course Duration

Courses can be either 1 or 2 days in length dependent on your requirements. They can either take place in our offices or in your own workplace and provide:
• A specifically tailored PPC training course to suit your personal requirements
• Tutoring for a Google Adwords qualification if required
• Interactive hands-on tutorials
• Training materials

Specialist Trainer

The Google Adwords course is run by Michael Scanlon.

Michael is Head of Paid Search at Footprint Digital and has over 10 years’ experience of managing paid search campaigns. He is an expert in managing large-scale Google Adwords accounts, as well as analysing and providing recommendations for improving websites and associated marketing activities.


Book now onto our Google Adwords PPC training course to receive expert-led tuition.
Prices start from £500 (+VAT).

Contact Footprint Digital below, email or call 01206 899517.

Bespoke PPC training
Start Date:
End Date:
1-2 Days
£500 (+VAT) per day


  • One-on-one PPC tuition in our office or your own environment
  • A PPC training programme tailored to suit your needs
  • Hands-on training on your chosen PPC campaigns
  • A trainer with specialist knowledge and experience
  • Post training support

What you will learn:

  • A firm understanding of how PPC (specifically Google Adwords) works
  • How to plan and build a PPC campaign
  • Researching, analysing & selecting relevant keywords
  • Keyword match type settings and selection
  • Bidding strategy
  • How to writing captivating and engaging PPC adverts
  • How to reduce undesirable clicks using negative qualifiers to save money
  • Landing page strategy and how to test effectiveness
  • How to work with Google’s Quality Score and improve it

Who is it for?

  • The course is designed to help those that are responsible for making more money online for businesses.
  • It is especially useful for Marketing Managers, Digital Marketing Managers, Digital Marketing Executives or PPC Managers that want clarity on where they should be investing budgets for maximum impact.
  • It is ideal for businesses that are looking to grow by at least 20% year on year.

Where is the course held?

Footprint Digital
1-3 Head Street

(or, at your chosen venue)

“I found Paid Search particularly useful in my case and I also managed to apply what I’ve learned to a few of the businesses I am directly involved with. All resulting in bringing inquiries for potential payback of 10 times the budget we have spend on Google ads. No need to mention how nice everyone at Footprint is and how easy the communication with them is. Can’t thank you enough, guys. Wishing you all the best!”

Christopher Rusev

Good luck!
We look forward to hearing from you.
Contact the Experts Here

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