Hero Conf UK: Frameworks for Research and Post-Click Optimisation

Most PPC talks stay inside the ad platforms.

But what if the biggest gains come from everything outside them?

That’s exactly what Tom Cox is unpacking at Hero Conf UK.

Instead of more tactics, tools, and tweaks, Tom’s focusing on the bigger picture: simple, practical ways to find better insights using data you already have.

No jargon. No complex frameworks. Just stuff you can actually use.

Plus, you can download his frameworks below to put it into action.