Content Manager, Kieran, delivered a training session at New Anglia Growth Hub’s event at Norfolk Chambers of Commerce in Norwich.

His talk focused on website content creation and SEO. From AI creation tools to keyword research, he ran through everything a business needs to know about achieving results online.

Topics included:

How to optimise web pages using meta tiles and descriptions, by keeping them descriptive yet short and concise.

How to find and integrate relevant keywords for your site. Kieran shared different keyword research tools, the different types of keywords and keyword intents, informational, commercial, transactional and navigational.

How to write engaging, original content without losing personality.

How AI can assist in marketing, including helping with ideation, market research, customer anxieties, asset generation and strategy development.