Drive more traffic. Sell more products.
eCommerce SEO Marketing Services
100.84% +
Key page organic session increases after a content audit and optimisation
92%+
More clicks to specified areas of a client’s website, following a tech audit
Trusted by
What we do
Your specialist eCommerce SEO partners
eCommerce SEO isn’t just about ranking higher. It’s about making your products easy to find, easy to browse and easy to buy. From technical optimisation, site architecture and product schema to pagination and crawlability, we remove the barriers holding your store back, helping more high-intent shoppers find your products and convert.
All of our clients benefit from:
- A human approach to eCommerce SEO, putting ourselves in the shoes of your shoppers
- Integrated support from on-page SEO and Content to build your brand
- A dedicated eCommerce SEO expert to maximise your growth opportunities
eCommerce SEO That Drives Sales
Online shoppers expect to find the right products quickly, with search results that are relevant, useful and easy to navigate. That means successful eCommerce SEO needs to do more than improve rankings. It needs to connect your products with the people actively searching for them.
We optimise every part of your eCommerce website, from product and category pages to technical performance, site structure and on-page content. Our approach is tailored to your products, customers and commercial objectives, helping search engines understand your site while creating a better experience for shoppers.
By combining technical SEO with targeted keyword research, compelling content and ongoing performance data, we help your products reach more potential customers and turn organic search visibility into clicks, conversions and revenue.
Service scope
What’s included in our eCommerce SEO marketing service?
eCommerce SEO shouldn’t be a black box. Get clear, practical recommendations that make a measurable difference to visibility, shopping experience, and sales. We work alongside your team, cutting through the jargon and showing you exactly what needs to change, why it matters, and how it will help your online store grow.
What technical elements are holding your site back?
The challenges
What can hold websites back?
Poor category structure
A messy site structure can hide your products from both search engines and customers.
Duplicate product content
Duplicate descriptions, product variations and filters can dilute your SEO and make it harder for your most valuable product pages to rank.
Slow shopping experiences
Every second counts. Slow product pages and clunky mobile experiences frustrate shoppers, increase bounce rates, and cost you conversions.
Technical issues
Broken links, crawl errors, missing schema, and indexing problems can stop your products from appearing in search results altogether.
Our solution
How Footprint Digital brings structure
Site architecture
We create a clear, scalable structure for your categories, products and URLs, making it easier for search engines and AI assistants to crawl your website.
Rich product optimisation
From product schema markup to pagination and internal linking, we implement technical enhancements that improve visibility.
Technical improvements
We monitor your website for crawl issues, duplicate content, broken links, and other barriers, resolving problems before they impact performance.
eCommerce SEO specialists
We work closely with your developers and marketing team to deliver ongoing optimisation, transparent reporting, and measurable growth for your online store.
Results
Results from campaigns and clients
Year on year revenue increase from Organic Traffic for luxury bridal footwear.
Increase in goal completions after strengthening technical compliance and improving rankings of product related keywords.
Increase in traffic in the first year after developing a content hub to address customer anxieties and build trust.
Our 5-step process
How we optimise your online store for long-term growth
From technical audits to ongoing optimisation, our eCommerce SEO process improves your store’s visibility, enhances the shopping experience, and drives more organic sales.
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1. Audit
We carry out a comprehensive eCommerce SEO audit, assessing your site's technical health, product pages, category structure, crawlability, and overall performance.
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2. Prioritise
Our eCommerce SEO specialists identify the changes that will have the biggest impact, focusing on the technical improvements that will increase visibility, traffic, and conversions.
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3. Optimise
Working alongside your developers, we implement technical fixes, improve your site architecture, optimise product and category pages, and resolve issues that could be limiting performance.
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4. Test
Every optimisation is carefully monitored to ensure it improves your website's search visibility, user experience, and overall performance without disrupting sales.
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5. Grow
We continuously monitor your website, resolve new issues, refine your strategy, and keep your online store performing at its best as your catalogue and business evolve.
Why partner with us
Why choose Footprint Digital for eCommerce SEO consultancy?
eCommerce SEO can get complex fast. We help you cut through the noise, prioritise the opportunities that matter and turn SEO recommendations into measurable commercial growth. From product ranges and inventory to multiple sales channels, our specialists focus on what will drive visibility, traffic and revenue.
Commercial mindset
We don't just focus on technical fixes – we consider how every recommendation can support revenue growth.
eCommerce expertise
We understand the complexities of managing large inventories, product variations, seasonal campaigns and evolving websites.
Insight-led decisions
We use analytics, search data, and performance insights to uncover opportunities and guide our recommendations.
Collaborative support
We partner with your developers, marketing team and internal stakeholders to ensure technical improvements are implemented effectively.
Google Reviews
What clients say about working with Footprint Digital
Hear from our satisfied clients, and get an idea of the kind of results we can help you achieve.
I had a great experience in learning the practical aspects of digital marketing with amazing and experienced team of Footprint Digital.
We worked with Footprint to rectify our Google Analytics set-up, and it’s made a huge difference! They were proactive, easy to deal with, and took the time to make sure everything was tracking as…
Sarah, Tom and Alex have been a brilliant help to me and my firm and have helped me develop new skills and a new network of marketers through their digital marketing course.
Frequently asked questions
eCommerce SEO FAQs
Let’s grow together
Start growing your brand’s online sales today
Speak to our eCommerce SEO experts for a comprehensive website audit and actionable plan to grow your online sales.
We typically reply within two business hours.
