Keyword research and benchmarking audit

At this stage, the report is a snapshot to give you initial insight. Whilst thorough, it is not an exhaustive piece of research designed to form the campaign strategy (this comes later).

Our team will consider the following:

• What would your users type into Google to find you?
• What do your customers call your service/ product?
• What keywords are you already using on the website?
• What keywords are your competitors using?

With this information, we use specific tools to discover related keywords and the estimated search volume for them. This data provides the ‘size’ of the market, with which we can then approximate the traffic that this will drive to the website.

Once we have this data, we refine this list and then benchmark where you are currently ranking for each keyword within Google.

We will look at those areas where results can be delivered fastest alongside working on a plan for long term success and improvement.

The data collected through auditing is an important indicator for the current health of your online visibility, helps our SEO and Content teams to understand where to invest their time, and can be used as a benchmark for future improvements.

Understanding your website’s most important keywords is also vital for strong PPC work and for creating PPC landing pages that convert.

Simply give us a call or us our contact form to ask about a DMA for your business.

Once we’ve completed our reports within seven days, we will will sit down with you (virtually or in person) to talk through our keyword benchmark findings as well as our findings from all of the other DMA reports, and how we can create a plan of action to help your business grow online.

How do I get started with a retainer?

It’s really easy to get set up if you’d like to work with our technical team on a monthly retainer basis.

Once we’ve discussed our Digital Marketing Audit findings with you, we’ll advise on whether you’d benefit from Paid Search Management, Search Engine Optimisation, or a combination of both and you can decide from there.

There is absolutely no obligation to join us on a retainer basis after your DMA is delivered, so please don’t worry about having to avoid the hard sell when you go into your DMA meeting – we will just be excited to share our findings with you!