Case Study

Salon Supplies

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Salon Supplies

PPC for Professional Beauty Products.

Key results

70.7% decrease in cost per conversion,
295.3% increase in paid ad revenue,
Return on ad spend more than doubled to 28:1.

Services

Pay Per Click Advertising

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Our Pricing

About the client

Salon Supplies are an established business with decades of experience providing professional hairdressing, beauty and salon supplies to businesses and direct to consumers online.

The project brief

When the client joined us on a PPC monthly retainer, they had already been running Google ads for several years, generating good performance. However, they wanted to improve their results and we knew we could help them to increase clicks through to their website, as well as their basket value and their conversion rate.

Our approach

After auditing what was already set up, our PPC team quickly realised that the Salon Supplies Google Ads account needed major updates to meet best practice. Our Paid Media Manager restructured the account and optimised its campaign structure to improve targeting and ad effectiveness.

This restructuring resulted in Salon Supplies’ conversion rate going from 1.58% to 14.67% in just six months.

Not only did their conversion rate increase, their cost per conversion decreased drastically by 70.7%, meaning their paid ad budget could go further and reach more potential customers.

There was also a 295.3% increase in revenue generated from paid ads for the client in those first six months of us managing their account.

We have achieved an exceptional ROAS of 28:1 which has more than doubled from when we inherited the account. This paid media journey has gone from strength to strength and has been a really exciting one to be a part of, exceeding the growth that our client wanted and supporting them to achieve record-breaking months has both been rewarding personally and professionally for our team.