Footprint Digital Master Logo Multicolour
Menu
  • Solutions
    • Organic Search
      • SEO Services
      • GEO Services
      • AI Visibility Tracking
      • Technical SEO
      • Local SEO
      • International SEO
      • Off Page SEO
      • Website Copywriting
    • Paid Media
      • Pay Per Click Advertising
      • Bing Ads
      • Google Shopping Ads
      • YouTube Advertising
      • LinkedIn Ads
      • Meta/Facebook Ads
      • TikTok Ads
      • Remarketing Ads
    • Digital Strategy
      • Digital Marketing Audit
      • Digital Marketing Strategy
    • Data & Conversion
      • Analytics Services
      • Conversion Rate Optimisation
    • Other Services
      • Accessibility Audit
      • Digital Carbon Footprint Audit
      • Website Build Support
      • Website Migration Support
    • View All Services
  • Sectors
    • View All Sectors
    • eCommerce Marketing
    • Legal Sector Marketing
    • Insurance Marketing
    • Hospitality, F&B Marketing
    • Healthcare Marketing
    • Construction Marketing
  • Results
  • Pricing
  • Culture
    • About Us
    • Meet the Team
    • Careers
    • Our Partners
    • B Corporation Marketing Agency
    • FAQs
  • Education
    • View All Education
    • Events
    • Footprint Digital Academy
    • Shoot the HiPPO Book
    • SEO Training Courses
    • PPC Training Courses
    • Analytics Training Courses
    • Content Training Courses
    • Online Marketing Course
    • Professional Services Masterminds
    • University Guest Lectures
    • Marketing Glossary
  • Library
Contact Us
Footprint Digital Master Logo Multicolour
  • Solutions
    Solutions Discover our full range of digital marketing services built to drive measurable growth.
    Organic Search
    • SEO Services
    • GEO Services
    • AI Visibility Tracking
    • Technical SEO
    • Local SEO
    • International SEO
    • Off Page SEO
    • Website Copywriting
    Paid Media
    • Pay Per Click Advertising
    • Bing Ads
    • Google Shopping Ads
    • YouTube Advertising
    • LinkedIn Ads
    • Meta/Facebook Ads
    • TikTok Ads
    • Remarketing Ads
    Digital Strategy
    • Digital Marketing Audit
    • Digital Marketing Strategy
    Data & Conversion
    • Analytics Services
    • Conversion Rate Optimisation
    Other Services
    • Accessibility Audit
    • Digital Carbon Footprint Audit
    • Website Build Support
    • Website Migration Support
    View All Services
    Master Your AI Search Visibility! Response RAIdar – our proprietary AI visibility technology – powers our fully managed, expert-led service, revealing how generative platforms see, rank, and describe your brand – and guides you on how to strengthen your presence where it matters most. Learn more →
  • Sectors
    • View All Sectors
    • eCommerce Marketing
    • Legal Sector Marketing
    • Insurance Marketing
    • Hospitality, F&B Marketing
    • Healthcare Marketing
    • Construction Marketing
  • Results
  • Pricing
  • Culture
    • About Us
    • Meet the Team
    • Careers
    • Our Partners
    • B Corporation Marketing Agency
    • FAQs
  • Education
    • View All Education
    • Events
    • Footprint Digital Academy
    • Shoot the HiPPO Book
    • SEO Training Courses
    • PPC Training Courses
    • Analytics Training Courses
    • Content Training Courses
    • Online Marketing Course
    • Professional Services Masterminds
    • University Guest Lectures
    • Marketing Glossary
  • Library
Contact Us
Navy wind farm

Case Study

ABL

Home / Our Work / ABL

FD Woodcut Illustration Jaguar Dots

ABL

SEO and content for global energy and marine consultancy.

Key Results

  • 840.5% increase in organic traffic,
  • 1,639.6% increase in organic new website users.

Services

  • Search Engine Optimisation
  • Website Copywriting
  • Site Build Support
Book a Chat
Our Pricing

About the client

ABL, an ABL Group company, joined us in 2016 under the name LOC Group & Aqualis Braemar. They are a leading global independent energy and marine consultancy, working in energy and oceans to de-risk and drive the energy transition across renewables, maritime, and the oil and gas sectors.

ABL offers world-class expertise from 65 offices in 39 countries across the globe.

ABL Group acquires companies and we bring their acquisitions under the existing brand family online, by migrating relevant content across to their website and redirecting the acquired businesses.

SEO and website build support

We have implemented a comprehensive SEO strategy and conduct regular meetings to discuss new acquisitions and optimise online branding. Our Technical SEO team performs frequent technical audits, identifying new priorities for existing websites and each new acquisition, including updates to Google My Business profiles.

We offer extensive website build support to ensure all content is SEO-compliant and meets the needs of their current sites. Additionally, our team ensures there is no content overlap among the acquired businesses’ online presence.

When ABL encountered issues with a domain name redirect, we collaborated closely with their web developer, Fever, a trusted partner, to resolve the problem promptly. This involved communication between our SEO Technical team and Fever to identify and fix the issue efficiently. Our strong relationship with their developer facilitated a smoother resolution process.

Content for ABL

We developed a content strategy that prioritises web pages based on the required work, traffic levels, and keyword potential.

Our content team updates, consolidates, or removes pages according to this plan, adapting to ABL’s business goals and priorities as needed.

We optimise static pages by adding informational or conversion-focused copy.

In early 2023, the client requested a content audit for one of their other businesses, prompting us to trial a new technical content audit for them.

The results

Compared to previous six months:

  • 71.13%  increase in organic traffic.

Year on year improvements:

  • 840.5% increase in organic traffic,
  • 1,639.6% increase in organic new users,
  • 789.6% increase in organic page views.

Meet Our Team

Meet the people who deliver digital success for clients such as ABL.

Tom Bowden Headshot - landscape wide angle

Tom Bowden

CEO

Chris Ainsworth Headshot - landscape wide angle

Chris Ainsworth

Technical Director

Charlotte Black Headshot - landscape wide angle

Charlotte Black

Head of People

Rob James Headshot - Landscape wide angle

Rob James

Head of Delivery

Sarah Sanderson Headshot - landscape wide angle

Sarah Sanderson

Head of Commercial Development

Mick Headshot

Michael Scanlon

Head of Paid Media

Tom Cox Headshot - landscape wide angle

Tom Cox

Paid Media Manager

Kieran Jones Headshot 2025

Kieran Jones

Paid Media Executive

Sam Monaghan Headshot - landscape wide angle

Sam Monaghan

Head of SEO

Isabella Howson Headshot - 2025

Isabella Howson

Technical SEO Manager

Levi Headshot 2025

Levi Clucas

Technical SEO Manager

Kerry McCarthy Headshot

Kerry McCarthy

Head of Content

Kieran McLoone Headshot - landscape wide angle

Kieran McLoone

Content Manager

Rosie Baker Headshot - 2025

Rosie Baker

Head of Client Services

Charlotte Breed Headshot 2025

Charlotte Breed

Senior Account Manager

Jo B Head shot

Jo Bareham

Senior Account Manager

Crystal Headshot 2025

Crystal Coates

Senior Account Manager

Klaudia Headshot 2025

Klaudia Chojnacka

Account Manager

Dave Roscoe Headshot - landscape wide angle

Dave Roscoe

Business Development Manager

Jon Maddams Headshot - landscape wide angle

Jon Maddams

Partnership Development and eCommerce Specialist

Meet the team

Want More?

Subscribe to our mailing lists to get exciting digital news, updates from us, knowledge for your brain, event announcements and other great content, straight to your inbox.

Please enter a valid email address
Please enter a valid email address

I’m happy with the privacy policy

Related Content

You may also like…

Article

Blue office shot sam at his computer

Google Analytics 4: An Update 

26th July 2022

Read More

Article

Full colour office shot in meeting room 1 with Kieran, Klaudia, and Joe K

Content Audits: A Guide for Marketing Managers

15th April 2023

Read More

Article

Pink office shot charlotte, emeke, bailey, and carl in meeting room 1

Demystifying Edge SEO

08th October 2021

Read More

Article

purple close up office shot steve and alex

Bitesize: Google API Documentation Leak

12th June 2024

Read More

Article

Yellow office shot of sam

Bitesize: Structured Data Implementation

15th December 2023

Read More

Article

Blue office shot four people at laptops. Jon, Rob, Sam, David.

The May 2022 Google Core Algorithm Update

10th June 2022

Read More

Article

Pink st katharine Docks london

Search Engines and Social Media: The Future of these Platforms

24th May 2024

Read More

Article

Blue google on laptop

What is Bounce Rate?

15th January 2017

Read More
WHITE Footprint Digital Master Logo

+44 1206 899 517

enquiries@footprintdigital.co.uk

Footprint Digital, 1-3 Head Street, Colchester, Essex, CO1 1NX, United Kingdom

Quick Links

  • Privacy Policy and Notice
  • Terms & Conditions
  • Modern Slavery Policy
  • Cookies Policy
  • AI Policy
  • Contact Us

© Footprint Digital 2026