Cheffins

Cheffins is one of the UK’s leading firms of surveyors, valuers, property advisors and auctioneers, with seven departments covering:

• Residential,
• Commercial,
• Fine Art,
• Rural,
• Machinery & Vintage Auctions,
• Property Auctions,
• Land & Planning.

Their diverse services and 200 year legacy reputation make their website a key driver for discovery, engagement, and lead generation across multiple sectors.

Cheffins wanted to improve the visibility and performance of key service pages across their site, ensuring potential clients could easily find them via online search tools.

Our goal was to:

• Optimise high-priority pages for search intent and relevance,
• Improve keyword rankings across all departments,
• Increase organic traffic and engagement.

In May 2025, our SEO and content teams carried out an in-depth audit of the Cheffins website. We identified keyword opportunities across all seven departments and produced detailed on-page content optimisations to align with both user intent and SEO and GEO best practice.

We focused on a phased content rollout across departments to measure impact and refine the approach as data came in.

In just over two months:

Machinery & Vintage Auctions

Keyword performance:

• ‘Upcoming farm dispersal auctions’ now position #11 (+89)
• ‘Upcoming machinery auctions’ now position #2 (+98)
• ‘Machinery auction calendar’ now position #1 (+99)

Traffic impact (GA4):

• Homepage organic sessions: +29.89%
• Auctions Calendar organic sessions: +49.92%

Commercial Property

Keyword performance:

• ‘Commercial property estate agents’ now position #4 (+96)
• ‘Commercial property agents’ now position #28 (+72)
• ‘Commercial estate agents’ now position #31 (+69)
• ‘Commercial property search’ now position #27 (+73)

 Property & Auctions

Optimised Pages: Homepage, Auctions Calendar

Keyword performance:

• ‘Property auctions’ now position #39 (+54)
• ‘House auctions’ now position #31 (+69)
• ‘Property auction calendar’ now position #15 (+85)
• ‘Upcoming property auctions’ now position #29 (+65)

Traffic impact (GA4):

• Homepage organic sessions: +65.43%

Auctions Calendar organic sessions: +100.84%

By optimising existing website content with a focus on intent-driven keywords and clear structure, Cheffins has seen rapid and measurable improvements in both rankings and organic traffic.

The collaboration continues as we roll out further optimisations across their remaining departments, building on early successes to strengthen organic visibility across every area of the business.