Yellow cinnamon rolls

Case Study

British Bakels

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British Bakels

Cooking up a content hub for this established bakery supplier.

Dates

2017 – Present

Key results

193% increase in traffic to the ‘Insights’ section

Services

About the client

British Bakels have been manufacturing and distributing high quality bakery ingredients since 1904. They provide technical support to people using their products, and their customers include artisan, retail, and industrial bakeries.

The project brief

They approached us to enhance their online visibility and lead generation, and establish themselves as thought leaders in bakery supplies.

Our approach

After conducting a comprehensive audit of their website and marketing communications, we focused on keyword research, navigation optimisation, and content creation to boost organic search rankings.

Following this, we developed an ‘Insights’ content hub targeting key bakery trends such as emerging flavors, packaging, and ingredients.

We produced two in-depth ‘Insights’ articles monthly and implemented an outreach strategy by collaborating with artisan bakers and food bloggers on relevant topics, including Covid-19-driven bakery trends and 3D food printing.

The results

193% increase in traffic to the ‘Insights’ section year on year.
Successfully generated new business lead enquiries from the ‘Insights’ section.
25% uplift in website lead form submissions.

Michael from British Bakels

Meet Our Team

Meet the people who deliver digital success for clients such as British Bakels.

Tom Bowden

CEO

Chris Ainsworth

Technical Director

Charlotte Black

Head of People

Rob James

Head of Delivery

Sarah Sanderson

Head of Commercial Development

Michael Scanlon

Head of Paid Media

Tom Cox

Paid Media Manager

Kieran Jones

Paid Media Executive

Sam Monaghan

Head of SEO

Isabella Howson

Technical SEO Manager

Levi Clucas

Technical SEO Manager

Kerry McCarthy

Head of Content

Kieran McLoone

Content Manager

Rosie Baker

Head of Client Services

Charlotte Breed

Senior Account Manager

Jo Bareham

Senior Account Manager

Crystal Coates

Senior Account Manager

Klaudia Chojnacka

Account Manager

Dave Roscoe

Business Development Manager

Jon Maddams

Partnership Development and eCommerce Specialist

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