Behaviours have shifted
People are less likely to reach your website because zero-click searches make up 65% of all search traffic, thanks to tools like AI Overviews.
More than 2 billion web users rely on Google's AI Overviews every month. Learn how your brand appears on AI platforms, and build a winning strategy to beat the competition.
Brands that adapt quickly to AI-driven search behavior will gain a visibility advantage; those that don’t risk becoming invisible at the exact moment customers are ready to choose.
People are less likely to reach your website because zero-click searches make up 65% of all search traffic, thanks to tools like AI Overviews.
AI-based search is predicted to control 30-50% of the search market by 2030, transforming how customers will find your brand.
Over 88% of informational searches now trigger AI Overviews, dramatically changing how brands need to communicate with potential clients.
We give you a complete view of how leading platforms like ChatGPT, Google Gemini, Perplexity, and Claude present your brand to potential customers, uncovering where you’re being recommended, overlooked, or misrepresented.
As AI search evolves, so do the rules of visibility. Response RAIdar tracks changes in real time, helping you respond faster than your competitors and secure the recommendations that influence buying decisions.
We don’t stop at insights. We turn our findings into a results-driven strategy to increase your visibility, attract more qualified leads, and strengthen your competitive advantage, all backed by continuous performance tracking so you know how your AI presence evolves.
We analyze how real buyers prompt AI tools and uncover how platforms like ChatGPT, Gemini, and Perplexity present your brand. You’ll see where you’re being recommended, overlooked, or losing ground to competitors, all inside your tailored Response RAIdar audit.
Bnsights mean nothing without action. Using your data, we build a focused strategy that aligns SEO, Paid Media, and Content to improve how AI platforms discover, understand, and recommend your business.
Success means sustained performance. We continuously track your performance across platforms, refine your strategy, and ensure you stay visible where buying decisions are being made.
"Working with Footprint has been fantastic for our digital strategy, we have seen growth month on month. The team is incredibly knowledgeable."
Hoses Direct, Marketing Manager"Their team has exceeded our expectations in every aspect of our digital marketing strategy. From the initial consultation to the execution of campaigns, they took the time to understand our unique business goals and crafted tailored solutions that truly resonate with our target audience."
Mathys & Squire, Senior Marketing ExecutiveIf AI-driven search is shaping how customers choose who to trust, the question is simple: are you showing up the way you should be? Get in touch to find out.
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