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  • Solutions
    • View All Services
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Navy wind farm

Case Study

ABL

Home / Our Work / ABL

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ABL

SEO and content for global energy and marine consultancy.

Key Results

  • 840.5% increase in organic traffic,
  • 1,639.6% increase in organic new website users.

Services

  • Search Engine Optimisation
  • Website Copywriting
  • Site Build Support
Book a Chat
Our Pricing

About the client

ABL, an ABL Group company, joined us in 2016 under the name LOC Group & Aqualis Braemar. They are a leading global independent energy and marine consultancy, working in energy and oceans to de-risk and drive the energy transition across renewables, maritime, and the oil and gas sectors.

ABL offers world-class expertise from 65 offices in 39 countries across the globe.

ABL Group acquires companies and we bring their acquisitions under the existing brand family online, by migrating relevant content across to their website and redirecting the acquired businesses.

SEO and website build support

We have implemented a comprehensive SEO strategy and conduct regular meetings to discuss new acquisitions and optimise online branding. Our Technical SEO team performs frequent technical audits, identifying new priorities for existing websites and each new acquisition, including updates to Google My Business profiles.

We offer extensive website build support to ensure all content is SEO-compliant and meets the needs of their current sites. Additionally, our team ensures there is no content overlap among the acquired businesses’ online presence.

When ABL encountered issues with a domain name redirect, we collaborated closely with their web developer, Fever, a trusted partner, to resolve the problem promptly. This involved communication between our SEO Technical team and Fever to identify and fix the issue efficiently. Our strong relationship with their developer facilitated a smoother resolution process.

Content for ABL

We developed a content strategy that prioritises web pages based on the required work, traffic levels, and keyword potential.

Our content team updates, consolidates, or removes pages according to this plan, adapting to ABL’s business goals and priorities as needed.

We optimise static pages by adding informational or conversion-focused copy.

In early 2023, the client requested a content audit for one of their other businesses, prompting us to trial a new technical content audit for them.

The results

Compared to previous six months:

  • 71.13%  increase in organic traffic.

Year on year improvements:

  • 840.5% increase in organic traffic,
  • 1,639.6% increase in organic new users,
  • 789.6% increase in organic page views.

Meet Our Team

Meet the people who deliver digital success for clients such as ABL.

Tom Bowden Headshot - landscape wide angle

Tom Bowden

CEO

Chris Ainsworth Headshot - landscape wide angle

Chris Ainsworth

Technical Director

Charlotte Black Headshot - landscape wide angle

Charlotte Black

Head of People

Rosie Headshot

Rosie Baker

Head of Client Services

Keeley Alvarez Headshot - landscape wide angle

Keeley Alvarez

Head of Client Services (Maternity Cover)

Rob James Headshot - Landscape wide angle

Rob James

Head of Delivery

Sarah Sanderson Headshot - landscape wide angle

Sarah Sanderson

Head of Growth

Kerry McCarthy Headshot

Kerry McCarthy

Head of Content

Simran Kabotra Head shot

Simran Kabotra

Content Manager

Kieran McLoone Headshot - landscape wide angle

Kieran McLoone

Content Manager

Alex Eade Headshot - Landscape wide angle

Alex Eade

Marketing Manager

Mick Headshot

Michael Scanlon

Head of Paid Media

Sam Monaghan Headshot - landscape wide angle

Sam Monaghan

Technical SEO Lead

Tom Cox Headshot - landscape wide angle

Tom Cox

Paid Media Manager

Freya Headshot

Freya Hetherington

Relationship Manager

Klaudia Chojnacka Headshot - landscape wide angle

Klaudia Chojnacka

Relationship Manager

Jon Maddams Headshot - landscape wide angle

Jon Maddams

Partnership Development and eCommerce Specialist

Dave Roscoe Headshot - landscape wide angle

Dave Roscoe

Business Development Manager

Charlotte Pooley Headshot - landscape wide angle

Charlotte Pooley

Relationship Manager

Jo B Head shot

Jo Bareham

Relationship Manager

Meet the team

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