Writing Careers – University of Essex

Published on November 19, 2018 by Alex Eade

Thursday 22nd November


5 -6:30pm

Book yourself onto the event on the Employability and Careers Hub Page- Events

We will be at the University of Essex with the Humanities Department talking to students about what the next step is in their writing career.

This event will give you the opportunity to utilise the writing skills you have absorbed on your course and apply them to a range of real-life work tasks. These tasks should benefit you by giving you potential career ideas for the future.

The specialist speakers include:

Huw Armstrong, Hodder & Stoughton – Speaking about writing straplines and promotional tweets.

Steph Humphries, Creative Quills – Building loyalty and creating good content to achieve business success.

Marieke Sjerps, Narrative Designer – Narrative design and creation in the gaming industry

Josef James, Footprint Digital – Understanding and creating an organic google ad through meta titles and descriptions (how to make Google love you!).

Our Workshop…

Our workshop, run by Josef James, is going to give you the opportunity to create an advert which will rank highly on Google. Using the skills picked up in the discussion on how (at a basic level) organic search ticks, we are then going to test how well your advert would rank!

By the end our workshop we want you to have a clear understanding of how Google ranks its adverts, how to create a successful advert and to give you an invaluable insight into digital marketing.

You will also get the chance to speak to the specialists 1:1 at the end of the workshop to ask any further burning question you may have.

If students are unsure about what direction they’re going in with their writing careers after university, it’s really important for them to consider all the options available. Digital has so many different paths that you can go down and as digital marketing becomes more vital for businesses than ever, it is a great option to seriously consider as a future career.’     Josef James, Content Coordinator


This week (19th – 23rd Nov) is #WorkInPublishing week so make sure you follow the hashtag on twitter to get more career ideas!

At Footprint Digital we want you to be the best you can, so if you have any questions about writing and digital marketing after the workshop then give us a call or email and we will answer them for you!


Ellie Elam, Marketing Executive