Drive eCommerce sales with high-intent shoppers

Google Shopping Ads

As part of our Paid Media monthly retainer, our Google Shopping Ads service is designed to put your products directly in front of the customers who are ready to buy. With strategic campaign setup, smart feed management, and data-driven optimisations, we help eCommerce brands maximise their return on ad spend and scale product sales through Google.

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Google Shopping Advertising support is part of our PPC service.

You’ll get:

No charge for phone support,
A human approach to digital marketing with no jargon or fluff,
Clear reports that work for you and your business goals,
A dedicated Relationship Manager,
A team of industry experts.

Let's Talk

Why Google Shopping Ads?

Google Shopping is one of the most effective ways to capture high-intent traffic and turn it into sales.

Unlike traditional search ads, Shopping Ads showcase your product image, title, price, reviews, and store name, right at the top of Google’s search results.

Shopping ads can also appear on other relevant websites through Display, on Google Search Partner websites, which include platforms like YouTube and other partner sites that display Google Ads content, and in mobile apps, including Google Play and other app-based environments where users interact with Google services. That’s a whole lot of real estate for you to display your products!

They’re visual, highly targeted, and conversion-focused, encouraging browsers to become buyers.

Our Google Shopping service ensures that your product catalogue is not only visible but competitive in a crowded market.

What’s Included in Our Google Shopping Management:

Product Feed Optimisation

We ensure your feed is clean, properly structured, and fully optimised with titles, descriptions, categories, GTINs, and more, so that your products show for the most relevant online searches.

Campaign Strategy and Structure

We build smart Shopping campaigns (Standard, Performance Max, or a hybrid approach) aligned with your business goals. Whether that’s ROAS, growth, or acquisition, we’ll tailor our approach to suit your business strategy.

Audience and Bidding Strategy

From setting up priority tiers to utilising smart bidding and granular audience segmentation, we ensure your paid media budget is working as efficiently as possible.

Ongoing Testing and Optimisation

We continuously monitor performance, test new strategies, and iterate ad campaigns to drive consistent sales growth over time.

Transparent Reporting and Insights

You’ll receive clear, actionable reports that highlight performance, insights, and recommendations—so you’re never in the dark about where your budget is going or what’s driving sales.

Part of a Holistic Paid Media Strategy

Our Google Shopping Ads service is seamlessly integrated within your wider Paid Media Retainer, giving you access to a full-funnel approach across platforms. Whether it’s Google Search, Meta Ads, or Performance Max, everything is working together to drive sales and scale your brand.

Let’s Turn Clicks Into Customers

Whether you’re an established eCommerce brand or scaling your product line, our team is here to make Google Shopping a high-performing revenue channel. Get in touch today to find out how we can help boost the visibility of your products and grow your online sales.

Our PPC team are here to help you succeed online

These are the experts who work on your PPC account and can support you with YouTube advertising management, and optimisation:

Rob James

Head of Delivery

Michael Scanlon

Head of Paid Media

Tom Cox

Paid Media Manager

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Ready to start with Google shopping ads?

Fill out our contact form and let us know what you need support with – we’ll get back to you and set up a quick meeting to discuss your needs further.