Digital Marketing Strategy

It’s been said a million times before – fail to prepare, prepare to fail. It has also been said that a strategy is only real when it is realised. That is to say that strategies don’t exist on a piece of paper. They are only as good as how well they are executed.

Our approach to strategy is to create a practical and actionable plan for a business.

Footprint Digital specialise in working with companies that are looking for at least 20% year on year growth. The key to consistently achieving growth at this rate is to build a robust marketing strategy.

At Footprint Digital we have developed our own performance methodology that we have applied to 100s of businesses to ensure they make more money online.

Our unique multi channel strategy process will provide you clarity and direction so that you can effectively invest in the right areas in order to achieve your business goals.

The Strategy Process

We know it can be frustrating if you have to keep swapping and changing who you’re talking to at an agency, so we give you a Relationship Manager when you join, and they’ll be your main point of contact throughout your time with us.

You’ll then receive our Welcome Pack, which will tell you everything you need to know about your Relationship Manager, the wider team and our processes and deliverables.

We’ll work on a Keyword Priority List and a Brand Positioning Document for you, and then there will be an Internal Strategy Creation meeting between the Heads of all of our departments (and your Relationship Manager) to decide upon the best course of action for your account.

Your Relationship Manager will turn this meeting into a 6 Month Action Plan to discuss with you at a Strategic Action Planning Session – and as soon as we’ve met with you and you’re happy, we’ll begin addressing actions!

It can take a while to see the benefits of SEO, which is why we create a strategy that lasts for 6 months; after this we will have a campaign review to see what’s working well, and where the account could be optimised.

Plenty of agencies run in head first, but fall at the first hurdle. We like to do things properly, and reap the rewards that you deserve.

If you’re interested in finding out more about any of our services, then feel free to give us a call – we’d love to hear from you!

Digital Marketing Strategy
Create an impactful digital marketing strategy for your business
Turnaround Time:
3 half day sessions delivered throughout a one month period

At Footprint Digital we believe there is nothing your business can’t achieve. We provide direction and digital marketing services that help ambitious businesses achieve growth.

What Our Clients Say: “Trustworthy People” with “Specialist Expertise” that “Behave Like Colleagues” and “Drive Results” through a “Proven Process”

Contact the Experts Here

What's Included:

  • Experienced Marketing Consultant to steer the process
  • Investigation of your business goals
  • Workshop Session 1: Brand Positioning
  • Workshop Session 2: Customer Journey Mapping
  • Workshop Session 3: Channel Planning
  • Completed plan with roles, responsibilities, budgets and forecasts

Desired outcomes

  • Brand Positioning Document
  • Audience Profiling
  • Customer Journey Mapping
  • Matching Markets to Mediums
  • Digital Marketing Strategy

Who is it for?

  • Those that are responsible for making more money online for businesses
  • Business Owners, Marketing Managers, Digital Marketing Managers and Digital Marketing Executives that want clarity on where they should be investing budgets for maximum impact
  • Established businesses that are looking to grow by at least 20% year on year
  • Those that identify as being 'itchy', 'driven', 'ambitious', 'visionary' or 'frustrated'
  • Businesses with a core focus on the UK and/or International Market

Do you want to make more money online?