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Navy bicycles in a row with orange wheels

Case Study

Turvec

Home / Our Work / Turvec

'Footprint have helped us join the dots between all these different campaigns and channels, so whether that’s SEO, PPC, the content hub - these are all quite separate online functions and it would be easy for them to become disjointed. Footprint’s knowledge of us as a business means they keep these distinct channels all closely knitted together’.

Jon Oldaker

'They’re a really cool company to work with, I love visiting their offices, I like their culture, we’ve mirrored a bit of what Footprint Digital have done with our own team.'

George Hosegood

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Turvec

On the road to success with this cycle storage solutions start up.

Key results

  • Increased SEO rankings from 42 keywords on page one of SERPs to 101 keywords, with 45 in positions 1-3.
  • Exceeded the client’s KPIs for lead generation through the website.

Services

  • Analytics
  • Pay Per Click Advertising
  • Search Engine Optimisation
  • Digital Marketing Audit
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Our Pricing

About the client

Turvec are a London based B2B business, providing bicycle storage solutions including bike racks and shelters, street furniture, and end-of-trip facilities.

The project brief

They client joined us as an innovative start up who needed help with visibility, growing their brand online, and starting their journey with online lead generation.

Our approach

Initially focusing on paid search, we expanded our services to include SEO and Site Build and Migration support.

We started with a broad approach to drive traffic and build visibility, then shifted to targeted promotions as the client grew.

We have designed and managed search ads, display, YouTube, and shopping ads, with expanded keyword bidding to protect the brand.

Our content team improved the client’s small Wix website with keyword-optimised content and established a content hub to position Turvec as an industry thought leader.

As the client grew and their needs developed, we managed two site build and migration campaigns, transitioning from Wix to WordPress and then upgrading to a new WordPress site a few years later.

The results

  • Increased SEO rankings from 42 keywords on page one of SERPs to 101 keywords on page one, with 45 in positions 1-3.
  • Exceeded the client’s KPIs for lead generation through the website.

George and Jon at Turvec

Meet Our Team

Meet the people who deliver digital success for clients such as Turvec.

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Tom Bowden

CEO

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Chris Ainsworth

Technical Director

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Charlotte Black

Head of People

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Rosie Baker

Head of Client Services

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Keeley Alvarez

Head of Client Services (Maternity Cover)

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Rob James

Head of Delivery

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Sarah Sanderson

Head of Growth

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Kerry McCarthy

Head of Content

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Simran Kabotra

Content Manager

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Kieran McLoone

Content Manager

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Alex Eade

Marketing Manager

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Michael Scanlon

Head of Paid Media

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Sam Monaghan

Technical SEO Lead

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Tom Cox

Paid Media Manager

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Freya Hetherington

Relationship Manager

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Klaudia Chojnacka

Relationship Manager

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Jon Maddams

Partnership Development and eCommerce Specialist

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Dave Roscoe

Business Development Manager

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Charlotte Pooley

Relationship Manager

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Jo Bareham

Relationship Manager

Meet the team

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