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Case Study

Mathys & Squire

Home / Our Work / Mathys & Squire

'Their team has exceeded our expectations in every aspect of our digital marketing strategy. From the initial consultation to the execution of campaigns, they took the time to understand our unique business goals and crafted tailored solutions that truly resonate with our target audience. Their expertise in SEO, social media management, and content marketing has significantly increased our online visibility and engagement. We have seen a great increase in website traffic since partnering with them. What stands out the most is their dedication to transparency and communication. They provide regular updates and detailed reports, making it easy for us to track progress and ROI. Their creative approach and commitment to delivering results make them an invaluable partner in our marketing efforts. I highly recommend Footprint Digital to any business looking to elevate their digital presence.'

Amy Ayvazyan, Mathys & Squire

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Mathys & Squire

Increasing online visibility and leads for this law firm.

Mathys & Squire Europe LLP partners - Mathys & Squire LLP

Key results

  • 45.3% increase in organic traffic,
  • 33.83% increase in click through rate,
  • 27% decrease in annual website carbon emissions.

Services

  • Analytics
  • Digital Carbon Footprint Audit
  • Search Engine Optimisation
  • Pay Per Click Advertising
Book a Chat
Our Pricing

About the client

Mathys & Squire are a full-service European Intellectual Property firm with expertise in patents, trade marks, design protection, and litigation.

The project brief

The client required an increase in online visibility and higher quality website leads for new business.

Our approach

One of our key accomplishments was the significant improvement in website visibility, addressing their primary challenge upon joining us.

Through meticulous SEO strategies, we elevated their website’s ranking for targeted keywords, achieving top positions for critical terms like “patent attorney Newcastle,” “trademark attorneys Newcastle,” and “patent attorney London.”

Over a six month period we witnessed a 45.3% surge in organic traffic and a 42.29% increase in organic sessions, showcasing the effectiveness of our SEO initiatives.

For the main Mathys & Squire Google Ads account, we achieved a 27.14% uptick in clicks and a 33.83% rise in click-through rate (CTR) while spending 8.80% less compared to the previous period. We not only drove more traffic with a lower budget, but also generated higher-quality leads for the firm.

For Mathys & Squire’s consulting services, we generated a 55.96% increase in impressions, an 18.58% rise in clicks, and a 45.76% surge in website conversions within three months.

We’ve delved into technical aspects to enhance user experience and accessibility. Our team addressed hreflang tagging issues, fixed broken CSS files, and explored opportunities to improve digital sustainability through our Digital Carbon Footprint Audit, reducing the website’s carbon footprint by 27% annually.

The results

Our collaboration with this client has led to remarkable successes, including a 42% increase in organic website sessions, positioning Mathys & Squire as a dominant force in the legal space online.

  • 45.3% increase in organic traffic,
  • 42.29% increase in organic sessions,
  • 44.54% increase in organic new users,
  • 33.83% increase in click through rate.

Meet Our Team

Meet the people who deliver digital success for legal clients such as Mathys & Squire.

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Tom Bowden

CEO

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Chris Ainsworth

Technical Director

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Charlotte Black

Head of People

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Rosie Baker

Head of Client Services

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Keeley Alvarez

Head of Client Services (Maternity Cover)

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Rob James

Head of Delivery

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Sarah Sanderson

Head of Growth

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Kerry McCarthy

Head of Content

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Simran Kabotra

Content Manager

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Kieran McLoone

Content Manager

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Alex Eade

Marketing Manager

Mick Headshot

Michael Scanlon

Head of Paid Media

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Sam Monaghan

Technical SEO Lead

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Tom Cox

Paid Media Manager

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Freya Hetherington

Relationship Manager

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Klaudia Chojnacka

Relationship Manager

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Jon Maddams

Partnership Development and eCommerce Specialist

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Dave Roscoe

Business Development Manager

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Charlotte Pooley

Relationship Manager

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Jo Bareham

Relationship Manager

Meet the team

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