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Footprint Digital’s Top SEO Tools

Search Engine Optimisation is what we do best, and we think its most probably the best thing since sliced bread (in the digital marketing world anyway). Over our years of SEO-ing, we have come across several tools that are also probably better than sliced bread (unless that sliced bread has been toasted and covered in… Read more »

The history of Penguin – where are we now?

Google changes its search algorithms a lot. Although most of these changes are minor, once in a while we are introduced to new, industry changing, algorithm updates such as Google Penguin. In fact, according to Search Engine Watch, Google’s Penguin, Panda, and Hummingbird search algorithms affect around 90% of online searches today. These algorithms significantly… Read more »

Google and Mobile First Indexing

Last year, we wrote a blog about the importance of mobile, looking specifically at AMP pages. In this blog, we stressed that Google would be rolling out a mobile first index, at some point this year. That time has now come. Google announced on Monday 26th March 2018 that they would begin a slow roll… Read more »

Marching Forward – Google’s latest Confirmed Update

Google’s latest algorithm update began rolling out several weeks ago, on the 7th March, with many sites seeing the impact just before, and after, this date. Google confirmed the changes on March 12th. Rather than an update concerning a specific thing, such as HTTPs, Mobile, Panda, or Penguin updates, this one was much broader, looking… Read more »

GDPR: What to do to get ready

The EU General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in 20 years. The GDPR comes into force on 25 May 2018, and replaces the Data Protection Directive 95/46/EC. But, research from 2017 shows that three-quarters of small and medium-sized enterprises have yet to even start… Read more »

Avocado Social’s Top Social Media Trends for 2018

2017 was a big year for the internet. Just under a quarter of a billion new internet users came online for the first time last year. As of January 2018, over 4 billion people in the world use the internet. That’s over half of the world’s population. The African continent alone has seen internet use… Read more »

Footprint’s Top Picks for World Book Day 2017

World Book Day holds some treasured memories for us here at Footprint Digital – it’s…

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