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Donning the Content Mawashi – How to Get Started with Buzzsumo

Creating content is pretty straightforward – I’m doing it right now. Tapping these keys forming sentences to relay a message, the vast majority of us can do it. Trying to create content that people care about, however, is no easy feat. As I’m writing this, I’m already thinking about how I am going to add… Read more »

Frequent Questions Our Relationship Managers Get Asked

Our clients are new to digital marketing as well, and part of what we offer at Footprint Digital is that we teach our clients along the way. We want our clients to understand the changes they are making, how they are being made and the results they are producing. We have asked our relationship managers… Read more »

Twitter and Twitter Analytics: Tips for New Users

Enter the world of Twitter; politics, education, viral jokes, GIFs and everyone suddenly becoming news reporters. It is the social media platform where links, photos, GIFs and videos are shared on a completely public basis. It is also a very important social media platform for any business trying to reach a wider audience, increase engagement and… Read more »

Shooting the Hippo (metaphorically) – How to put the User First

How many times has a website annoyed you? How many times has it been difficult for you to find what you need on a website? We’re guessing at least a few times!   The problem is usually poor user design, and this problem is usually caused by a Hippo. Not a Hippopotamus, nor a hippodrome.… Read more »

Footprint Bitesize: An Introduction to Screaming Frog

What is Screaming Frog? Screaming Frog is an online tool that we use a lot. It is a crawler for websites that simulates how a google bot would crawl a website. You simply plug in a URL (any URL) and it will look for links on the page and follow them in the same way… Read more »

The history of Penguin – where are we now?

Google changes its search algorithms a lot. Although most of these changes are minor, once in a while we are introduced to new, industry changing, algorithm updates such as Google Penguin. In fact, according to Search Engine Watch, Google’s Penguin, Panda, and Hummingbird search algorithms affect around 90% of online searches today. These algorithms significantly… Read more »

Google and Mobile First Indexing

Last year, we wrote a blog about the importance of mobile, looking specifically at AMP pages. In this blog, we stressed that Google would be rolling out a mobile first index, at some point this year. That time has now come. Google announced on Monday 26th March 2018 that they would begin a slow roll… Read more »

Marching Forward – Google’s latest Confirmed Update

Google’s latest algorithm update began rolling out several weeks ago, on the 7th March, with many sites seeing the impact just before, and after, this date. Google confirmed the changes on March 12th. Rather than an update concerning a specific thing, such as HTTPs, Mobile, Panda, or Penguin updates, this one was much broader, looking… Read more »

GDPR: What to do to get ready

The EU General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in 20 years. The GDPR comes into force on 25 May 2018, and replaces the Data Protection Directive 95/46/EC. But, research from 2017 shows that three-quarters of small and medium-sized enterprises have yet to even start… Read more »

5 Must-Have Analytics Tools for Your eCommerce Business

One of our trusted partners, OpsWay, are experts in eCommerce website and apps, so they know a thing or two about the best analytics tools to use for these websites. They’ve kindly listed their top five must-have analytics tools for eCommerce businesses – read below to find out what they recommend. The first thing that every… Read more »

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