Tailored education for your business needs
SEO training courses
Learn how to dominate the organic search rankings and increase the right traffic to your website. Ensure your ideal customers and the search engines can find you. Training is delivered by our Technical SEO Managers and is perfect for just you, or your whole team.
Learn to increase online visibility and rankings
Google has evolved into a far more sophisticated search engine than it was in the nineties. To establish successful rankings for your webpages today, you need more than just plain text data and backlinks! Search engines now drive around 70% of all website traffic, so SEO is critical to the success of your business online (niche dependent of course!)
People first, search engines second
Google recommends that you focus on the user of your website first, and search engines second. You need to ensure your website’s content gives real value to your visitors and meets their goals, whilst adhering to Google’s ever-changing algorithms. This requires expert knowledge and skill – a proper SEO and content strategy is crucial.
Climb up the search engine rankings
Your website needs to be quick to load, easy for Search Engines to crawl, and indexable. If a search engine can’t crawl and index your website, people won’t be able to find it by searching on Google (no matter how high quality the content is).
Our SEO course will teach you everything you need to know about improving your rankings and making your website easier for people to find on the main search engines, including Google, Bing, and even YouTube.
What will the training cover?
We will tailor the course depending on your current knowledge gaps and business goals. We offer training for basic SEO principles for new digital marketing executives, right through to local and technical SEO (also known as advanced SEO) for those of you who have been in the game a lot longer.
What will I learn?
This depends on your business goals and needs! You may learn how to use Google Search Console, carry out keyword mapping and competitor research, plan your SEO strategy, measure success and create accurate reports, and use SEO tools.
Set and achieve your SEO goals
SEO is a long-term investment which has the potential to be a huge revenue driver for your business. After taking part in our course, you will be able to plan your SEO strategy, carry out customer research, identify content opportunities and measure your success.
As the course is tailored to your business, you will leave with a list of actions you can make to drive organic traffic, increase your brand’s visibility and boost your revenue. Let us share our knowledge so you can start achieving your SEO goals.
FAQs about our marketing training sessions
Tech SEO Sam's thoughts
‘SEO is a fascinating and ever changing discipline; however, it can be extremely confusing to those who have little or no experience in it. I really love helping people understand the theories that underpin how search engines work. I only advocate the use of white hat SEO techniques, that will help search engines choose to rank your website over others.
There are no short cuts to success with SEO; however, there are definitely more efficient ways of spending your time (which is why we offer SEO services to let you get back to doing what you’re best at!) It is vital that businesses focus on quality website content, and make their web experiences remarkable for their customers.’
SEO articles and resources
Read the thoughts of our SEO team about marketing news, algorithm updates, and best practice techniques.
Search Engines and Social Media: Do Search Engines Need to Evolve to Stay Relevant?
11th June 2024
How can search engines and websites adapt and evolve to remain relevant in the era of social media dominance, especially considering the personalised content experiences offered by platforms like Instagram?
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