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Footprint Digital Academy at the University of Greenwich

If you’re looking for a career in digital marketing, this is the perfect way to bridge the theoretical knowledge of university with the practical skills of the real world.

This intensive one-week course covers the big topics in Digital Marketing, including Strategy, Search Engine Optimisation, Pay Per Click Advertising, Conversion Rate Optimisation, Project Management, and Communication Skills.

Delivered by our in-house experts, the Footprint Digital Academy at the University of Greenwich will put you in position one for starting your career, with the skills and confidence needed to help businesses make more money online.

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So, you’re thinking of working in digital?

We may be biased, but we think that’s a great idea!

You’ll have a varied career in a fascinating industry that doesn’t stand still. There are new changes and challenges all year round, every year, which means that you’re always on your toes and always learning.

Getting your first job out of university can be challenging, as you’re entering a crowded job market and you need that little something extra to set you apart. University has done a great job of giving you the key ideas and concepts that you’ll need in work, but how does that actually translate in the real world?

Luckily, we’re here to help!

Our Academy is delivered by some of the best Digital Marketers in the country who will help you gain that oh-so-valuable practical experience and confidence in just one week.

You’ll find yourself looking at real-life examples of campaigns that have been run and discovering why things worked – and why some others didn’t. There’s an in-depth look at how to audit a website and create a digital marketing strategy based on that, before exploring SEO and how to make the most of search engines like Google, Bing, and Baidu like your website. Next, PPC is the topic de jour, looking at how to build a high-performing paid search campaign, and then moving on to discover what makes people convert on a website. On the final day, it’s all brought together with a review of the project management and communication skills needed to make a strategy flourish.

Turbocharge your degree with the Footprint Digital Academy at the University of Greenwich!

Course:
Footprint Digital Academy at the University of Greenwich
Signup Deadline:
Friday 27th March 2020
Start date:
Monday 18th May 2020
End Date:
Friday 22nd May 2020
Duration:
1 week
Fee:
FREE to successful applicants
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This course runs for 5 days, 0930-1730 (with a break for lunch, of course) and is full-on as there is a lot to squeeze into one week of sessions. It’s intensive but immersive, and the practical workshops mean that you’ll get as much out of them as you put in.

By the end of the Footprint Digital Academy at the University of Greenwich, you’ll have the skills to gets hands-on with digital marketing projects in the real world; you’ll have the confidence to go for that totally brilliant job in the industry; and you’ll have caught the enthusiasm of our team for everything digital!

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Highlights:

  • Learn from the best in the industry
  • Interactive and encouraging learning environment
  • Incredible insights into Digital
  • Bolster your knowledge from your course
  • Learn practical and useful skills
  • Boost your career prospects

Desired Outcomes:

  • Improve your confidence in digital
  • Understanding of key aspects
  • Enthusiasm and excitement for digital marketing
  • Understand how different marketing elements fit together

Who it's for:

  • Those looking at a career in Digital
  • Graduating students who want something to set them apart in the job marketplace
  • Inquisitive learners who want to continually discover new things

Course Syllabus

SessionDayDateTimeDelivered by
Digital Marketing Audit and StrategyMonday18/05/20200930-1730Tom Bowden
Search Engine OptimisationTuesday19/05/20200930-1730Chris Green
Pay Per Click AdvertisingWednesday20/05/20200930-1730Michael Scanlon
Conversion Rate OptimisationThursday21/05/20200930-1730Josef James
Project Management and CommunicationFriday22/05/20200930-1730Hannah Meadows
Find out more and apply today!

About Footprint Digital

The Academy is delivered by Footprint Digital and our team of experts.

Footprint Digital helps businesses make more money online and join the dots.

Our vision is to enable every business in the world achieve more. We have supported clients such as Unicef, itsu, Oxfam, Sony, Notcutts, the NHS, and Cask Marque to deliver results across their web platforms.

Operating as outsourced strategic digital advisors, the team at Footprint provide SEO, PPC, CRO, Analytics, and Content Marketing services.

Contact the experts here

Testimonials for Footprint as Educators

One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined. Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.

Dana Storozhuk
Alexandra Eade

The Footprint Academy course definitely helped me to broaden my professional and personal horizons. I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing digital marketing skills.

The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand. I enjoyed every day on the training course, and learnt so much!

Lori Cantwell
Reuben Marshall

I really enjoyed the course and felt like I learned a huge amount, something which has come in handy as I was offered a full-time position which I have recently started. I cannot recommend the Footprint Academy or the company as a whole more highly!

As a novice to SEO, PPC, and the like, and it was perfectly pitched so that I could understand everything. Now working in the industry, the course at Footprint Digital was essential to making that happen. A wonderful course delivered by wonderful, friendly, knowledgeable people, who are clearly experts in their field and have great relationships with their clients. Vital skills for businesses in the modern world, essential for anyone studying marketing at Uni or similar.

Thomas Rowson
Justine Duncan

Firstly, everyone there was so welcoming, kind, and so so experienced. Secondly, the amount that I learned during the course was incredibly invaluable. My knowledge during the course grew exponentially on SEO, PPC, CRO and many other aspects to digital marketing including Google Analytics, tracking, site build and migration to project management and social media.

I completed the Digital Marketing Executive course with Footprint Digital over the summer and it was a very interesting and rewarding experience. I have a background working in search engine optimisation and it was very useful to learn about the other elements that make up Digital Marketing.

Joanna Hetzel

The Footprint Academy

Our Digital Marketing Executive Course is a 5-day intensive programme that takes the theoretical and, with the help of our experts, turns it into practical skills and knowledge. Working with a charity ‘client’ we will work together to apply the theory to help them raise more money through their website.

As part of this we offer the Footprint Academy, a training scheme that places 10 graduating university students onto the Course for FREE with 3 roles up for grabs at Footprint Digital on completion of the course.

  • BSEO passport points (10 points per day, 50 in total)
  • Personalised LinkedIn recommendation from Footprint Digital director
  • Certificate
  • Gain a Google accreditation
  • An opportunity to become part of our team

How to Apply

Applications for the 2020 Footprint Digital Academy at the University of Greenwich are now OPEN!

Please send an email to careers@footprintdigital.co.uk. with your CV or a note that details your academic achievements and wider interests:

  1. Your degree and predicted result
  2. Your strengths (what you’re good at)
  3. Your interests (what you like to do outside of your degree)

We recognise that you are unlikely to have experience at this stage of your careers so the CV or letter does not have to be formal, but, please make it interesting and tell us the exceptional things you have achieved in your life so far and things you would like to achieve in the future.

We look forward to hearing from you.

Good luck!

Find out more about the Academy