25-Day Digital Marketing Executive Course

Learn from the experts.
Accelerate your digital skills and make better decisions for your business.

Businesses that are eager to make the most of digital technologies face a difficult decision. How do they manage this complex and multi-disciplinary medium?

Many take the route of employing a Digital Marketing Executive to ‘take care’ of this important business role.

The problem is that the range of topics that someone ‘in charge of digital’ needs to know can be extensive.

It can be an almost impossible role and the usual outcome is that the business will usually end up focusing their efforts on the channel or area that their Digital Marketing Executive has an interest or specialism in. This can lead to businesses missing huge opportunities.

The course exists to empower Digital Marketing Executives (and the businesses that they represent) to transform the online performance of their business.

The extensive course covers everything a Digital Marketing Executive needs to know to make the best decisions for a business and turn small yearly improvements in online revenue into substantial step changes in business revenues.

The full course fee is £5500+VAT or £295+VAT for individual days (please note that many of the topics work in 2 day sections)

Course:
Complete 25-Day Digital Marketing Executive Course
Start Date:
13th June 2017
End Date:
Graduation 6th September
Duration:
25-Day Course
Frequency:
Every Tuesday and Wednesday
Fee:
£5,500+VAT or £295+VAT per day

Topics Covered:

  • Online Marketing
  • Online Branding & Positioning
  • Strategy & Planning
  • Analytics & Measuring Performance
  • SEO - Search Engine Optimisation
  • CRO – Improving Conversion Rates
  • PPC - Pay Per Click
  • Content Marketing
  • Social Media
  • Email Marketing
  • Marketplaces

Outcomes:

  • Greater confidence in where to invest budgets to make the most of the digital space.
  • Accelerated learning in the fundamentals of Digital Marketing.
  • Opportunity to learn from the best digital marketers in the industry.
  • Tried and tested - Cutting edge industry insights & strategy.
  • Enhance your career and bridge the digital skills gap.
  • Transform your business and help it grow online.
  • Learn to stay ahead of trends and plan for tomorrow’s digital landscape.
  • How to measure performance and make data driven business decisions.

Who is it for?

  • The course is designed to help those that are responsible for making more money online for businesses.
  • It is especially useful for Marketing Managers, Digital Marketing Managers and Digital Marketing Executives that want clarity on where they should be investing budgets for maximum impact.
  • It is for companies that turnover between £1-20 million
  • It is ideal for businesses that are looking to grow by at least 20% year on year.

Course Syllabus:

Day Session Delivered by Date
Day 1 The Online Marketing Mix Tom Jepson Tuesday 13th June
Day 2 Defining & Building an Online Brand Tom Bowden Wednesday 14th June
Day 3 Setting Goals, Objectives, Reporting Frameworks & Coming up with a Plan Tom Bowden Tuesday 20th June
Day 4 Analysing and Understanding What a Site Needs Tom Bowden Wednesday 21st June
Day 5 How to Find and Manage an Agency Effectively Tom Bowden Tuesday 27th June
Day 6 How the web works & an introduction to CMSs Chris Ainsworth Wednesday 28th June
Day 7 Google Analytics Training Day 1 Tom Jepson Tuesday 4th July
Day 8 Google Analytics Training Day 2 Tom Jepson Wednesday 5th July
Day 9 Conversion Rate Optimisation Training Day 1 Alexandra Eade Tuesday 11th July
Day 10 Conversion Rate Optimisation Training Day 2 Alexandra Eade Wednesday 12th July
Day 11 An Introduction to SEO, Keyword Research and Content Tom Jepson Tuesday 18th July
Day 12 Technical SEO & Building Signals Tom Jepson Wednesday 19th July
Day 13 Local, Mobile and Enterprise SEO Tom Jepson Tuesday 25th July
Day 14 SEO Tips, Tricks & Tools of the trade Tom Jepson Wednesday 26th July
Day 15 PPC Theory Training Day 1 James Hollands Tuesday 1nd August
Day 16 PPC Theory Training Day 2 James Hollands Wednesday 2nd August
Day 17 PPC Practical - How to set up an account Day 1 James Hollands Tuesday 8th August
Day 18 PPC Practical - How to set up an account Day 2 James Hollands Wednesday 9th August
Day 19 Adapting to a Mobile world Tom Jepson Tuesday 15th August
Day 20 Content Marketing: Creating a Content Strategy Alexandra Eade Wednesday 16th August
Day 21 The Power of Social Media Marketing Day 1 TBC Tuesday 22nd August
Day 22 The Power of Social Media Marketing Day 2 TBC Wednesday 23rd August
Day 23 Automation: Email Marketing TBC Tuesday 29th August
Day 24 Automation: Marketing to exisiting clients TBC Wednesday 30th August
Day 25 Online Marketplaces: Amazon, EBay and Affiliates TBC Tuesday 5th September
Day 26 Footprint Academy Graduation Day Tom Jepson Wednesday  6th September


Where is the course held?

Footprint Digital
1-3 Head Street
Colchester
Essex
CO1 1NX


The Footprint Academy Fundamentals course provided me with a unique opportunity to explore digital marketing in a friendly and intellectually stimulating environment.

One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined.

Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.

“I enjoyed everyday on the training course, and learnt so much.”
Alexandra Eade, 2016
“I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values.”
Dana Storozhuk, 2016

I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values. Company is dedicated to building a team with strong commitment to continued learning. Here all employees enjoy working together as they work not just for, but with the company, while office always feels like a very welcoming place. Being a masters student, I really enjoyed the fact that Footprint team was very supportive as they did everything possible to ensure that this course does not interfere with my academic commitments.

As follows, the Footprint Academy course definitely helped me to broaden my professional and personal horizons. I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing digital marketing skills.

Before embarking on the Footprint Academy Fundamentals Course I had very little knowledge of SEO, PPC, and CRO!

Whilst I thought that this could have been an issue, I quickly realised that the course was designed to support people like me, someone with little knowledge on the subject but who was willing and eager to learn!

The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand.

I enjoyed every day on the training course, and learnt so much! I now work full time at Footprint Digital and manage my own department!

“I learned loads.”
Lori Cantwell, 2015

Good luck!
We look forward to hearing from you.
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