Businesses that are eager to make the most of digital technologies face a difficult decision. How do they manage this complex and multi-disciplinary medium?
Many take the route of employing a Digital Marketing Executive to ‘take care’ of this important business role.
The problem is that the range of topics that someone ‘in charge of digital’ needs to know can be extensive.
It can be an almost impossible role and the usual outcome is that the business will usually end up focusing their efforts on the channel or area that their Digital Marketing Executive has an interest or specialism in. This can lead to businesses missing huge opportunities.
The course exists to empower Digital Marketing Executives (and the businesses that they represent) to transform the online performance of their business.
The extensive course covers everything a Digital Marketing Executive needs to know to make the best decisions for a business and turn small yearly improvements in online revenue into substantial step changes in business revenues.
The full course fee is £5500+VAT or £295+VAT for individual days (please note that many of the topics work in 2 day sections)
| Day | Session | Delivered by | Date |
|---|---|---|---|
| Day 1 | The Online Marketing Mix | Tom Jepson | Tuesday 13th June |
| Day 2 | Defining & Building an Online Brand | Tom Bowden | Wednesday 14th June |
| Day 3 | Setting Goals, Objectives, Reporting Frameworks & Coming up with a Plan | Tom Bowden | Tuesday 20th June |
| Day 4 | Analysing and Understanding What a Site Needs | Tom Bowden | Wednesday 21st June |
| Day 5 | How to Find and Manage an Agency Effectively | Tom Bowden | Tuesday 27th June |
| Day 6 | How the web works & an introduction to CMSs | Chris Ainsworth | Wednesday 28th June |
| Day 7 | Google Analytics Training Day 1 | Tom Jepson | Tuesday 4th July |
| Day 8 | Google Analytics Training Day 2 | Tom Jepson | Wednesday 5th July |
| Day 9 | Conversion Rate Optimisation Training Day 1 | Alexandra Eade | Tuesday 11th July |
| Day 10 | Conversion Rate Optimisation Training Day 2 | Alexandra Eade | Wednesday 12th July |
| Day 11 | An Introduction to SEO, Keyword Research and Content | Tom Jepson | Tuesday 18th July |
| Day 12 | Technical SEO & Building Signals | Tom Jepson | Wednesday 19th July |
| Day 13 | Local, Mobile and Enterprise SEO | Tom Jepson | Tuesday 25th July |
| Day 14 | SEO Tips, Tricks & Tools of the trade | Tom Jepson | Wednesday 26th July |
| Day 15 | PPC Theory Training Day 1 | James Hollands | Tuesday 1nd August |
| Day 16 | PPC Theory Training Day 2 | James Hollands | Wednesday 2nd August |
| Day 17 | PPC Practical - How to set up an account Day 1 | James Hollands | Tuesday 8th August |
| Day 18 | PPC Practical - How to set up an account Day 2 | James Hollands | Wednesday 9th August |
| Day 19 | Adapting to a Mobile world | Tom Jepson | Tuesday 15th August |
| Day 20 | Content Marketing: Creating a Content Strategy | Alexandra Eade | Wednesday 16th August |
| Day 21 | The Power of Social Media Marketing Day 1 | TBC | Tuesday 22nd August |
| Day 22 | The Power of Social Media Marketing Day 2 | TBC | Wednesday 23rd August |
| Day 23 | Automation: Email Marketing | TBC | Tuesday 29th August |
| Day 24 | Automation: Marketing to exisiting clients | TBC | Wednesday 30th August |
| Day 25 | Online Marketplaces: Amazon, EBay and Affiliates | TBC | Tuesday 5th September |
| Day 26 | Footprint Academy Graduation Day | Tom Jepson | Wednesday 6th September |
Footprint Digital
1-3 Head Street
Colchester
Essex
CO1 1NX
The Footprint Academy Fundamentals course provided me with a unique opportunity to explore digital marketing in a friendly and intellectually stimulating environment.
One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined.
Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.
“I enjoyed everyday on the training course, and learnt so much.”
“I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values.”
I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values. Company is dedicated to building a team with strong commitment to continued learning. Here all employees enjoy working together as they work not just for, but with the company, while office always feels like a very welcoming place. Being a masters student, I really enjoyed the fact that Footprint team was very supportive as they did everything possible to ensure that this course does not interfere with my academic commitments.
As follows, the Footprint Academy course definitely helped me to broaden my professional and personal horizons. I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing digital marketing skills.
Before embarking on the Footprint Academy Fundamentals Course I had very little knowledge of SEO, PPC, and CRO!
Whilst I thought that this could have been an issue, I quickly realised that the course was designed to support people like me, someone with little knowledge on the subject but who was willing and eager to learn!
The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand.
I enjoyed every day on the training course, and learnt so much! I now work full time at Footprint Digital and manage my own department!
“I learned loads.”
Address: Footprint Digital, 1-3 Head Street, Colchester, Essex, CO1 1NX
Telephone: 01206 899 517 Email: enquiries@footprintdigital.co.uk
