This course is designed for digital marketing executives and managers of £1-20million turnover businesses that are itchy, driven and ambitious for at least 20% year on year growth.
The 22 day practical Digital Marketing Executive course is more than just a course. Our team of experts educate you in every facet of digital marketing and guide you to create a comprehensive and thorough Digital Strategy that you can apply immediately to your business.
As well as building the capability of the individual, this practical, outcome focused, course results in a strategy that can be applied immediately to ensure a business achieves its global objectives through its website.
Footprint Digital deliver impressive results for clients and the team of experts also deliver lectures and education education for Essex University Business School, The Chartered Institute of Marketing, The University of Greenwich, The Department for International Trade, New Anglia Growth Hub and Herts Growth Hub.
Businesses that are eager to make the most of digital technologies face a difficult decision. How do they manage this complex and multi-disciplinary medium?
Many take the route of employing a Digital Marketing Executive to ‘take care’ of this important business role.
The problem is that the range of topics that someone ‘in charge of digital’ needs to know can be extensive.
It can be an almost impossible role and the usual outcome is that the business will usually end up focusing their efforts on the channel or area that their Digital Marketing Executive has an interest or specialism in. This can lead to businesses missing huge opportunities.
The course exists to empower Digital Marketing Executives (and the businesses that they represent) to transform the online performance of their business.
The extensive course covers everything a Digital Marketing Executive needs to know to make the best decisions for a business and turn small yearly improvements in online revenue into substantial step changes in business revenues.
The full course fee is £2495+VAT or £295+VAT for two day sections (please note that many of the topics work in 2 day sections)
|Day 1||An Introduction to Digital Marketing: Where should we start?||Tom Bowden||Tuesday 11th June|
|Day 2||Digital Marketing Audit: Understanding What a Site Needs||Tom Bowden||Wednesday 12th June|
|Day 3||Strategy: Setting Goals & Designing Reporting Frameworks||Hannah Meadows||Tuesday 18th June||£295+VAT|
|Day 4||Strategy: A practical plan to make more money online||Hannah Meadows||Wednesday 19th June|
|Day 5||Google Analytics Training Day 1||Tom Jepson||Tuesday 25th June||£295+VAT|
|Day 6||Google Analytics Training Day 2||Tom Jepson||Wednesday 26th June|
|Day 7||SEO Day 1: How to Make Google Love your Website: Keyword Research||Tom Jepson||Tuesday 2nd July||£295+VAT|
|Day 8||SEO Day 2: How to Make Google Love your Website: Technical SEO||Tom Jepson||Wednesday 3rd July|
|Day 9||SEO Day 3: Building Signals, Backlink Strategy & Outreach||Tom Jepson||Tuesday 9th July|
|Day 10||SEO Day 4: Content Strategy & Distribution||Tom Jepson||Wednesday 10th July|
|Day 11||Conversion Rate Optimisation Day 1: How to convert more customers||Josef James||Tuesday 16th July||£295+VAT|
|Day 12||Conversion Rate Optimisation Day 2: Building Tests||Josef James||Wednesday 17th July|
|Day 13||PPC: Day 1 How to build and optimise a Google Adwords account||Michael Scanlon||Tuesday 23rd July||£295+VAT|
|Day 14||PPC: Day 2 How to build and optimise a Google Adwords account||Michael Scanlon||Wednesday 24th July|
|Day 15||PPC: Day 3 How to build and optimise a Google Adwords account||Michael Scanlon||Tuesday 30th July|
|Day 16||PPC: Day 4 How to build and optimise a Google Adwords account||Michael Scanlon||Wednesday 31st July|
|Day 17||A beginners guide to code: How the web works, html & CMS||Chris Ainsworth||Tuesday 6th August|
|Day 18||Social Media Marketing||Footprint||Wednesday 7th August|
|Day 19||Email Marketing & Marketing to Existing Clients||Footprint||Tuesday 13th August|
|Day 20||Online Marketplaces: Amazon, EBay and Affiliates||Footprint||Wednesday 14th August|
|Day 21||Project Management for Digital: Day 1||Hannah Meadows||Tuesday 20th August||£295+VAT|
|Day 22||Project Management for Digital Day 2||Hannah Meadows||Wednesday 21st August|
|Day 23||Footprint Academy Graduation Day||Footprint||Thursday 29th August|
1-3 Head Street
The Footprint Academy Fundamentals course provided me with a unique opportunity to explore digital marketing in a friendly and intellectually stimulating environment. One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined. Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.
“I enjoyed everyday on the training course, and learnt so much.”
“I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values.”
I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values. Company is dedicated to building a team with strong commitment to continued learning. Here all employees enjoy working together as they work not just for, but with the company, while office always feels like a very welcoming place. Being a masters student, I really enjoyed the fact that Footprint team was very supportive as they did everything possible to ensure that this course does not interfere with my academic commitments. As follows, the Footprint Academy course definitely helped me to broaden my professional and personal horizons. I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing digital marketing skills.
Before embarking on the Footprint Academy Fundamentals Course I had very little knowledge of SEO, PPC, and CRO! Whilst I thought that this could have been an issue, I quickly realised that the course was designed to support people like me, someone with little knowledge on the subject but who was willing and eager to learn! The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand. I enjoyed every day on the training course, and learnt so much! I now work full time at Footprint Digital and manage my own department!
“I learned loads.”
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