Enhance your digital capability and build a comprehensive Digital Strategy for your business through this 22-Day Digital Marketing Executive Course

This course is designed for digital marketing executives and managers of £1-20million turnover businesses that are itchy, driven and ambitious for at least 20% year on year growth. 

The 22 day practical Digital Marketing Executive course is more than just a course. Our team of experts educate you in every facet of digital marketing and guide you to create a comprehensive and thorough Digital Strategy that you can apply immediately to your business.

As well as building the capability of the individual, this practical, outcome focused, course results in a strategy that can be applied immediately to ensure a business achieves its global objectives through its website.

Footprint Digital deliver impressive results for clients and the team of experts also deliver lectures and education education for Essex University Business School, The Chartered Institute of Marketing, The University of Greenwich, The Department for International Trade, New Anglia Growth Hub and Herts Growth Hub.

The Challenge: How do £1-20 million turnover businesses manage digital?

Businesses that are eager to make the most of digital technologies face a difficult decision. How do they manage this complex and multi-disciplinary medium?

Many take the route of employing a Digital Marketing Executive to ‘take care’ of this important business role.

The problem is that the range of topics that someone ‘in charge of digital’ needs to know can be extensive.

It can be an almost impossible role and the usual outcome is that the business will usually end up focusing their efforts on the channel or area that their Digital Marketing Executive has an interest or specialism in. This can lead to businesses missing huge opportunities.

The solution: upskill your team to become strategic not tactical

The course exists to empower Digital Marketing Executives (and the businesses that they represent) to transform the online performance of their business.

The extensive course covers everything a Digital Marketing Executive needs to know to make the best decisions for a business and turn small yearly improvements in online revenue into substantial step changes in business revenues.

The full course fee is £5500+VAT or £295+VAT for individual days (please note that many of the topics work in 2 day sections)

Course:
Complete 22-Day Digital Marketing Executive Course
Start Date:
12th June 2017
End Date:
Graduation 6th September
Duration:
22-Day Course
Frequency:
Every Tuesday and Wednesday
Fee:
£5,500+VAT or £295+VAT per day

Topics Covered:

  • Online Marketing
  • Online Branding & Positioning
  • Strategy & Planning
  • Analytics & Measuring Performance
  • SEO - Search Engine Optimisation
  • CRO – Improving Conversion Rates
  • PPC - Pay Per Click
  • Content Marketing
  • Social Media
  • Email Marketing
  • Marketplaces

Outcomes:

  • Greater confidence in where to invest budgets to make the most of the digital space.
  • Accelerated learning in the fundamentals of Digital Marketing.
  • Opportunity to learn from the best digital marketers in the industry.
  • Tried and tested - Cutting edge industry insights & strategy.
  • Enhance your career and bridge the digital skills gap.
  • Transform your business and help it grow online.
  • Learn to stay ahead of trends and plan for tomorrow’s digital landscape.
  • How to measure performance and make data driven business decisions.

Who is it for?

  • The course is designed to help those that are responsible for making more money online for businesses.
  • It is especially useful for Marketing Managers, Digital Marketing Managers and Digital Marketing Executives that want clarity on where they should be investing budgets for maximum impact.
  • It is for companies that turnover between £1-20 million
  • It is ideal for businesses that are looking to grow by at least 20% year on year.

Course Syllabus:

DaySessionDelivered byDate
Day 1An Introduction to Digital Marketing: Where should we start?Tom BowdenTuesday 12th June
Day 2Digital Marketing Audit: Understanding What a Site NeedsTom BowdenWednesday 13th June
Day 3Strategy: Setting Goals & Designing Reporting FrameworksCaroline ParkinsTuesday 19th June
Day 4Strategy: A practical plan to make more money onlineCaroline ParkinsWednesday 20th June
Day 5Google Analytics Training Day 1Tom JepsonTuesday 26th June
Day 6Google Analytics Training Day 2Tom JepsonWednesday 27th June
Day 7Conversion Rate Optimisation Day 1: How to convert more customersAlexandra EadeTuesday 3rd July
Day 8Conversion Rate Optimisation Day 2: Building TestsAlexandra EadeWednesday 4th July
Day 9SEO Day 1: How to Make Google Love your Website. An Introduction to SEOTom JepsonTuesday 10th July
Day 10SEO Day 2: Technical SEOTom JepsonWednesday 11th July
Day 11SEO Day 3: Building Signals, Backlink Strategy & OutreachTom JepsonTuesday 17th July
Day 12SEO Day 4: Content Strategy & DistributionTom JepsonWednesday 18th July
Day 13PPC: Day 1 How to build an optimise a Google Adwords account James HollandsTuesday 24th July
Day 14PPC: Day 2 How to build an optimise a Google Adwords account James HollandsWednesday 25th July
Day 15PPC: Day 3 How to build an optimise a Google Adwords account James HollandsTuesday 31st July
Day 16PPC: Day 4 How to build an optimise a Google Adwords account James HollandsWednesday 1st August
Day 17A beginners guide to code: How the web works, html & CMSChris AinsworthTuesday 7th August
Day 18Social Media MarketingFootprintWednesday 8th August
Day 19Email Marketing & Marketing to Existing ClientsFootprintTuesday 14th August
Day 20Online Marketplaces: Amazon, EBay and AffiliatesFootprintWednesday 15th August
Day 21Project Management for DigitalHannah MeadowsTuesday 21st August
Day 22Project Management for DigitalHannah MeadowsWednesday 22nd August
Day 23Footprint Academy Graduation DayFootprintFriday 31st August


Where is the course held?

Footprint Digital
1-3 Head Street
Colchester
Essex
CO1 1NX


The Footprint Academy Fundamentals course provided me with a unique opportunity to explore digital marketing in a friendly and intellectually stimulating environment.

One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined.

Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.

“I enjoyed everyday on the training course, and learnt so much.”
Alexandra Eade, 2016
“I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values.”
Dana Storozhuk, 2016

I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values. Company is dedicated to building a team with strong commitment to continued learning. Here all employees enjoy working together as they work not just for, but with the company, while office always feels like a very welcoming place. Being a masters student, I really enjoyed the fact that Footprint team was very supportive as they did everything possible to ensure that this course does not interfere with my academic commitments.

As follows, the Footprint Academy course definitely helped me to broaden my professional and personal horizons. I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing digital marketing skills.

Before embarking on the Footprint Academy Fundamentals Course I had very little knowledge of SEO, PPC, and CRO!

Whilst I thought that this could have been an issue, I quickly realised that the course was designed to support people like me, someone with little knowledge on the subject but who was willing and eager to learn!

The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand.

I enjoyed every day on the training course, and learnt so much! I now work full time at Footprint Digital and manage my own department!

“I learned loads.”
Lori Cantwell, 2015

Good luck!
We look forward to hearing from you.
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