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Enhance your digital capability and build a comprehensive Digital Strategy for your business 

This 22 day practical Digital Marketing Executive course is more than just a course. Our team of experts educate you in every facet of digital marketing and guide you to create a winning Digital Strategy that you can apply immediately to your business.

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Digital Marketing Executive Course

This course is designed for digital marketing executives and managers of £1-20million turnover businesses that are itchy, driven and ambitious for at least 20% year on year growth. 

As well as building the capability of the individual, this practical, outcome focused, course results in a strategy that can be applied immediately to ensure a business achieves its global objectives through its website.

Footprint Digital deliver impressive results for clients and the team of experts also deliver lectures and education education for Essex University Business School, The Chartered Institute of Marketing, The University of Greenwich, The Department for International Trade, New Anglia Growth Hub and Herts Growth Hub.

The Challenge: How do £1-20 million turnover businesses manage digital?

Businesses that are eager to make the most of digital technologies face a difficult decision. How do they manage this complex and multi-disciplinary medium?

Many take the route of employing a Digital Marketing Executive to ‘take care’ of this important business role.

The problem is that the range of topics that someone ‘in charge of digital’ needs to know can be extensive.

It can be an almost impossible role and the usual outcome is that the business will usually end up focusing their efforts on the channel or area that their Digital Marketing Executive has an interest or specialism in. This can lead to businesses missing huge opportunities.

The solution: upskill your team to become strategic not tactical

The course exists to empower Digital Marketing Executives (and the businesses that they represent) to transform the online performance of their business.

The extensive course covers everything a Digital Marketing Executive needs to know to make the best decisions for a business and turn small yearly improvements in online revenue into substantial step changes in business revenues.

The course is also available in a number of 2-day sections for just £150+VAT, with many of the topics being for two days. There are also a few 1-day sections available for £75+VAT.

Course:
Complete 22-Day Digital Marketing Executive Course

Start Date:
16th June 2020

End Date:
Graduation 27th August 2020

Duration:
22-Day Course (or 2 day modules)

Frequency:
Every Tuesday and Wednesday

Fee:
£150+VAT per 2-day module, £75+VAT per 1-day module

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Topics Covered:

  • Online Marketing
  • Online Branding & Positioning
  • Strategy & Planning
  • Analytics & Measuring Performance
  • SEO - Search Engine Optimisation
  • CRO – Improving Conversion Rates
  • PPC - Pay Per Click
  • Content Marketing
  • Social Media
  • Email Marketing
  • Marketplaces

Outcomes:

  • Greater confidence in where to invest budgets to make the most of the digital space.
  • Accelerated learning in the fundamentals of Digital Marketing.
  • Opportunity to learn from the best digital marketers in the industry.
  • Tried and tested - Cutting edge industry insights & strategy.
  • Enhance your career and bridge the digital skills gap.
  • Transform your business and help it grow online.
  • Learn to stay ahead of trends and plan for tomorrow’s digital landscape.
  • How to measure performance and make data driven business decisions.

Who is it for?

  • The course is designed to help those that are responsible for making more money online for businesses.
  • It is especially useful for Marketing Managers, Digital Marketing Managers and Digital Marketing Executives that want clarity on where they should be investing budgets for maximum impact.
  • It is for companies that turnover between £1-20 million
  • It is ideal for businesses that are looking to grow by at least 20% year on year.

Course Syllabus:

DaySessionDelivered byDatePrice
Day 1An Introduction to Digital Marketing: What options are there and where should we start?Tom BowdenTuesday 16th June£75+VAT
Day 2Digital Marketing Audit: Analysing How My Site is performing and Understanding What a Site NeedsTom BowdenWednesday 17th June£75+VAT
Day 3Strategy: Business Questions, Setting Goals, Objectives, Reporting Frameworks, and Perfect ClientsHannah MeadowsTuesday 23rd June£150+VAT
Day 4Strategy: Coming up with a practical plan to make more money onlineHannah MeadowsWednesday 24th June
Day 5SEO Day 1: How to Make Google Love your Website; An Introduction to SEO, Keyword Mapping, Keyword Research, and ContentTom JepsonTuesday 30th June£150+VAT
Day 6SEO Day 2: Technical SEO; Site Build Checklist, Technical Audit, Technical Recommendations, and MigrationTom JepsonWednesday 1st July
Day 7SEO Day 3: Building Signals, Backlink Review, Backlink Strategy, and OutreachTom JepsonTuesday 7th July£150+VAT
Day 8SEO Day 4: Content Strategy & DistributionJosef JamesWednesday 8th July
Day 9Project Management for Digital Day 1: Shadowing and ObservingHannah MeadowsTuesday 14th July
Day 10Communication Skills for DigitalHannah MeadowsWednesday 15th July£75+VAT
Day 11Conversion Rate Optimisation Day 1: Why customers don't convert and how to convert moreJosef JamesTuesday 21st July£150+VAT
Day 12Conversion Rate Optimisation Day 2: Why customers don't convert and how to convert moreJosef JamesWednesday 22nd July
Day 13PPC Day 1: How to build and optimise a Google Adwords accountMichael ScanlonTuesday 28th July£150+VAT
Day 14PPC Day 2: How to build and optimise a Google Adwords accountMichael ScanlonWednesday 29th July
Day 15PPC Day 3: How to build and optimise a Google Adwords accountMichael ScanlonTuesday 4th August£150+VAT
Day 16PPC Day 4: How to build and optimise a Google Adwords accountMichael ScanlonWednesday 5th August
Day 17Google Analytics Training Day 1Tom JepsonTuesday 11th August£150+VAT
Day 18Google Analytics Training Day 2Tom JepsonWednesday 12th August
Day 19A Beginners Guide to Code: How the web works, HTML, & CMSChris AinsworthTuesday 18th August£75+VAT
Day 20Social Media MarketingFootprint DigitalWednesday 19th August£75+VAT
Day 21Project Management for Digital Day 2: What is Project Management?Hannah MeadowsTuesday 25th August£75+VAT
Day 22Communication Skills - PresentingThomas RowsonWednesday 26th August£75+VAT
Day 23Footprint Academy Graduation DayFootprintThursday 27th August

Where is the course held?

Footprint Digital
1-3 Head Street
Colchester
Essex
CO1 1NX

The Footprint Academy Fundamentals course provided me with a unique opportunity to explore digital marketing in a friendly and intellectually stimulating environment. One of the major advantages of this course is the combination of lectures about essential digital marketing topics and exercises, where theory and practice are combined. Before starting this course I was completely unfamiliar with principles of conversion rate optimisation (CRO), pay per click (PPC) advertising and search engine optimisation (SEO). Thanks to Footprint’s professional expertise and very engaging teaching approach, today I feel much more confident using these digital marketing practices in daily life.

“I enjoyed everyday on the training course, and learnt so much.”
Alexandra Eade, 2016
“I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values.”
Dana Storozhuk, 2016

I was also absolutely fascinated by Footprint’s company culture, it’s vision and core values. Company is dedicated to building a team with strong commitment to continued learning. Here all employees enjoy working together as they work not just for, but with the company, while office always feels like a very welcoming place. Being a masters student, I really enjoyed the fact that Footprint team was very supportive as they did everything possible to ensure that this course does not interfere with my academic commitments. As follows, the Footprint Academy course definitely helped me to broaden my professional and personal horizons. I would definitely recommend it to any online business seeking professional digital marketing support or anyone who is interested in enhancing digital marketing skills.

Before embarking on the Footprint Academy Fundamentals Course I had very little knowledge of SEO, PPC, and CRO! Whilst I thought that this could have been an issue, I quickly realised that the course was designed to support people like me, someone with little knowledge on the subject but who was willing and eager to learn! The team at Footprint Digital were supportive and friendly from the start, and it was clear how much work they had put into creating the course. They were all fantastic teachers, and delivered each session brilliantly. The broke the topics down into manageable chunks, answered question after question, and explained everything so that we could understand. I enjoyed every day on the training course, and learnt so much! I now work full time at Footprint Digital and manage my own department!

“I learned loads.”
Lori Cantwell, 2015

Good luck!

We look forward to hearing from you.

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