Conversion Rate Optimisation (CRO) Training 

Do you want to know why more website visitors don’t convert into customers? Our hands-on, one-on-one, Conversion Rate Optimisation (CRO) training will give you the skills to find out, so that you can use that knowledge to dramatically improve the conversion performance of your website.

The Importance of Tracking & Understanding Data

Understanding the metrics of your website is key to understanding how people are interacting with it. With accurate reporting, you will be able to understand what your customers are doing and why they do or do not convert.

Armed with answers, you can then easily improve the performance of your website. We recommend A/B testing to improve site performance and this course shows you exactly how to use it.

Course Duration

Courses can be either 1 or 2 days in length dependent on your requirements. They usually take place in our office or your own workplace, and provide:

• A specifically tailored CRO training course to suit your requirements
• Interactive hands-on tutorials
• Training materials

Specialist Trainer

The Conversion Rate Optimisation (CRO) course is run by Tom Bowden.

Tom is a director of Footprint Digital, and helps people to make more money online through SEO, PPC and Conversion Rate Optimisation. He is also a specialist in Google Analytics and Conversion, so you know you’re in good hands.

Since Tom is a member of Google Analytics Certified Partnership, he is also graced with the enviable job of visiting the Google campus in California each year to provide feedback on their products! This helps him to keep up with industry changes, meaning that your training package will always be up to date.


Book now onto our CRO training course to receive expert-led tuition.
Prices start from £500 (+VAT).

Contact Footprint Digital below, email or call 01206 899517.

Bespoke CRO Training
Start Date:
End Date:
1-2 Days After Start Date
1-2 Days
One-Off Training
£500 (+VAT) per day


  • A CRO training programme tailored to suit your needs
  • Learn how to convert more site visitors into customers without spending more on marketing
  • Hands-on, one-on-one practical training in your own environment
  • A trainer with specialist knowledge
  • Post training support

What you will learn:

  • How to set up Google Analytics
  • How to define the purpose of your website
  • Setting up goals
  • How to find technical issues that inhibit site success
  • The Top 10 Google Analytics reports that help you make more money online
  • Top 20 Tools that will help you work out why customers don't convert
  • How to set create A/B tests to improve website performance

Who is it for?

  • The course is designed to help those that are responsible for making more money online for businesses.
  • It is especially useful for Marketing Managers, Digital Marketing Managers, Digital Marketing Executives and Designers that want to improve the conversion rate of a website.
  • It is for companies that turnover between £1-20 million.
  • It is ideal for businesses that are looking to grow by at least 20% year on year.

Where is the course held?

Footprint Digital
1-3 Head Street

(or at your chosen venue)

What Tom B has to say about CRO

Who should decide what your website looks like? More often than not it is the designer, marketing team or business owner, when it should be your customers. We work to flip the focus of your website from what it is you want to sell, to what it is your customers want to find. The results are fantastic. I have never achieved less than a 20% improvement in website conversion rate through a 3 month project and I love sharing the process we use with anyone that will listen!

We have more data at our fingertips than God! If we can use the feedback and information we get from our customers we can continuously improve website conversion rates.
Tom Bowden - Director, Footprint Digital

Good luck!
We look forward to hearing from you.
Contact the Experts Here

Do you want to make more money online?